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Open Day 2009
Bachelor of Public Relations
School of Communication, International Studies and Languages
September Career Information Sessions
Experience…Education, Arts & Social Sciences
Tuesday 8 September 2009Magill campus
Tours commence at 3 pmInformation sessions commence at 5 pm
Visit the campus where you’ll study.Register your attendance:
www.unisa.edu.au/eas
Public Relations
Program Structure
• 3 year degree• Only PR degree in South Australia• PRIA (Public Relations Institute of Australia) accredited
program• Local – National – International opportunities• Internships and placements for all students• Royce Scholarships: overseas travel and research $5000 -
$10,000
Entry Requirements
• Satac Code: 444251
• TER for 2009: 65.05
Alternative pathways:
• TAFE• STAT special entry• International Baccalaureate Diploma• University Foundation Studies program
Where might you work
•A public relations consultancy managing many different clients
•A government organisation managing heritage housing or campaigns to save water
•A football, soccer or sporting club
•A private organisation managing sun products, housing and new estates
•A non profit organisation increasing awareness about kids in need, cancer care or animal welfare
•Public relations is DIVERSE
Program Structure
Structure of MBPB
Professional Majors (7 courses)
Public Relations Theory & Practice
Public Relations Writing
Strategic Creative Public Relations
Public Relations Issues & Crisis Management
Corporate & International Public Relations
Communication Management & Leadership
Internship or Placement
Professional Concentrations (3 courses)
Professional Public Relations Texts
Marketing Principles: Trading & Exchange
Buyer & Consumer Behaviour
Program Structure
Structure of MBPB
Public Relations Elective choice (1 course)Journalism EthicsCreative Industries & EthicsAccounting, Decisions & AccountabilityBusiness Information SystemsStatistical Analysis in Businessorstudent choice with PD approval
Sub-Major (6 courses) suggestions:
Health Science
Multimedia
Psychology
Marketing
Foundation Courses (4 courses)
Focussing on the media from Australian
International perspectives
Indigenous Course (1 course)
Free choice elective (1 course)
Program Structure
Enrolment Options
Offered Full time or Part time –
Internal mode – lectures, tutorials, seminars, workshop; some online content
Contact hours vary according to individual program structure.
A normal full time study load could include four lectures per week and eight tutorials plus time to research topics and work in a time.
Public Relations
PR: What practitioners say?
• Public relations helps a practitioner understand
how society and communities work
• What makes people tick?
• What are their priorities?
• How you can package messages that people will
listen to and act on?
PR : A word from the Public Relations President
Tracy Jones
As national president of the Public Relations Institute of
Australia (PRIA), Tracy Jones believes public relations
professionals have the capacity to contribute to the
development of business, government, and the community.
‘Our role involves so much more than just writing media
releases these days,’ said the Darwin-based public
relations consultancy principal.
‘When we do our job well, we can change the way people
think, feel, and act.’
PR in contemporary society
Tracy Jones believes public relations professionals have the capacity to contribute to the development of business, government, and the community. ‘I wanted to look past tomorrow’s headline,’ she says.
Her advice to new public relations graduates is to work with people they admire and ‘learn, learn, learn’.
The best people in our profession understand the difference between promotion and real public relations. The term public relations implies that a relationship is formed—and that only happens in an environment of honesty and trust. That says a lot about how we should go about our work.
From the PR world
Sheryl Fewster, senior public sector practitioner says that you need:
•an enquiring mind•project management skills•the ability to multitask•build rapport and have empathy•the ability to distil ideas down to one sentence and communicate clearly•confidence •knowing when to stop talking and listen•knowing when to ask for help•having good networks for finding information and to get things done•not to be terrified by a blank sheet of paper, and being able to get ideas down in writing quickly.
Contact details
Program Director:
Dr Joy Chia 08 8302 [email protected]
Program Support Officer:
Rosie Paradiso 08 8302 [email protected]@unisa.edu.au
September Career Information Sessions
Experience…Education, Arts & Social Sciences
Tuesday 8 September 2009Magill campus
Tours commence at 3 pmInformation sessions commence at 5 pm
Visit the campus where you’ll study.Register your attendance:
www.unisa.edu.au/eas