an online makeover for the wffc

An Online makeover for the WFFC

October 9, 2015

Presented by Bill Kuper, Digital Farm

October 9, 2015 www.digitalfarm.com

What We’ll Cover Today★ Current Issues/Pain Points

★ New Feature & Func<onality Desires

★ Solu<ons & Ideas

★ The Process of Working with Digital Farm

★ The Investment

★ Timeline

★ Q & A

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http://www.digitalfarm.com


About DIGITAL FARM

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★ Established 1996 ★ Video, Interac<ve Media ★ Sold in 2004/Mothballed Un<l 2013 ★ WordPress, Online Marke<ng



About Digital Farm

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http://www.yourcompany.com


Top Issues with Current Site

★ Has an outdated look and feel

★ Not mobile-friendly

★ Not easily manageable by non-techies

★ Current webmaster would like to re<re

★ Limited func<onality regarding member-to-member interac<on and knowledge sharing

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OUTDATED LOOK AND FEEL




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NOT MOBILE-FRIENDLY

NEEDS RESPONSIVE DESIGN


October 9, 2015 www.digitalfarm.com 8




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COMPLICATED TO MANAGE

paypal balance reconcilement tutorial

Reconcilement Responsibility

The WFFC Website Committee is responsible for reconciling any differences

between the club's server-database-resident PayPal transaction activity and the

the club's account balance as reported by PayPal. This requires daily monitoring,

which is performed by Website Committee member, Dick Brening.

Balance Reconcilement Screen

The following summary totals of (untransferred to club checking account) PayPal

activity appears at the bottom of the paypal balance reconcilement screen:

PayPal Screen

The PayPal record of the club's account balance appears in their (History/Basic

Search) report:

membership application entry tutorial

The 1st VP Membership enters membership applications, which create an

applicant record in the online database. Once the applicant has been voted

into membership, information from the online applicant record is used to

create an online membership record. The membership application entry

screen looks like this:

membership application access tutorial

The 1st VP membership also enters each date that an applicant's status(Interviewed, Voted In, Inducted) changes as the applicant progresses through theprocess. The applicants in process screen displays this information as follows:

Clicking on an applicant's name, for example, Hungerford, JC, will display of theonline application, as follows:




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CURRENT WEBMASTER WANTS TO RETIRE



GOALS FOR NEW SITE

★ AVract More Members

★ Increase Public Awareness & Percep<on

★ Decrease Maintenance Efforts

★ Increase Member Engagement

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October 9, 2015 www.digitalfarm.com 12

Title TextSOLUTIONS



Attract More Members

★ Modern, aVrac<ve look

★ Mobile-friendly

★ Make site search-engine-friendly (SEO)

★ Stronger calls-to-ac<on (“Come to a Mee<ng!”)

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Increase Public Awareness

★ Make site search-engine-friendly (SEO)

★ Provide more public-facing content

★ Public blog

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Decrease Maintenance Efforts

★ Convert to Content Management System (CMS)-based site (e.g. WordPress)

★ Video tutorials/training on not just using the site, but upda<ng and adding to it— for non-techies

★ Tons of add-on code publicly available

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Increase member engagement

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Increase member engagement

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★ Built-in Social Networking

★ Easy Group Crea<on

★ Forums

★ Upload Photos, Videos

★ Classifieds

★ e-Commerce — WFFC Shop

INCREASED ENGAGEMENT = INCREASED RETENTION



The Process

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Ask Ques<ons Gather Content

Discovery

Learn

Wireframes Get Feedback

Mockups

Design

Create Pages Create Forms

Infrastructure

BUILD

Copy Photos Events

Member Data

CONTENT

APPROVE



The Process

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QA Small Group Tes<ng

Feedback

Test

Setup on WFFC.comMIGRATE

Launch

Get More Feedback Make Adjustments

UPdate

Promote

Add More ContentTrainING

Maintain



THE TIMELINE

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PHASE IPublic-Facing Content

NOVEMBER

PHASE IIIAdmin-Only Content

Final Tes<ng

JANUARYPHASE IIMembers-Only Content

DECEMBER

LAUNCH!

1/20/16

KICKOFF

OCTOBER



The Investment

★ 15 Public-Facing Content Areas

★ 13 Members-Only Content Areas

★ 33 Admin-Only Content Areas

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WHAT THE WFFC GETS

Existing Functionality



The Investment

★ Modern Look Using Best Prac<ces

★ Responsive, Mobile-Friendly Design

★ SEO-Friendly Pages & Content

★ Easy-to-Use

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WHAT THE WFFC GETS

New Design



The Investment

★ Built-In Member-to-Member Networking ★ Member Forums & Classifieds ★ Extended Member Profiles ★ Group Crea<on & Messaging ★ WFFC Shop ★ Blog (“Creel Notes Reimagined”)

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WHAT THE WFFC GETS

New Functionality



The Investment

★ Easy-to-Use Content Mgmt System

★ Video Training/Tutorials

★ Support/Maintenance for 6 Months

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WHAT THE WFFC GETS

Behind the Scenes



The Investment

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Gross Amount $26,620

WFFC Discount (21%)Net Amount $21,000

PLUS 6 MONTHS SUPPORT



The Investment

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Project Kickoff/Deposit 40% ($7,200)

Phase II - Public Content 20% ($3,600)

Phase III - Members Content

Phase IV - Admin Content & Launch

20% ($3,600)20% ($3,600)

TERMS



Q & A

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an online makeover for the wffc

Documents