an overview of advertising strategies by kimberly dillow
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REEL 'EM IN!. An Overview of Advertising Strategies By Kimberly Dillow. OUR INVESTIGATIVE QUESTION. How does advertising affect the choices consumers make?. Advertising Terms. Bandwagon Transfer Humor Celebrity Endorsement Statistics or Science Cuteness Factor. Bandwagon. - PowerPoint PPT PresentationTRANSCRIPT
An Overview An Overview ofof
Advertising StrategiesAdvertising Strategies
By Kimberly DillowBy Kimberly Dillow
OUR INVESTIGATIVE OUR INVESTIGATIVE QUESTIONQUESTION
How does advertising How does advertising affect the choices affect the choices consumers make?consumers make?
Advertising Terms
BandwagonTransferHumorCelebrity EndorsementStatistics or ScienceCuteness Factor
BandwagonBandwagon
Advertisers try to make you believe Advertisers try to make you believe that everyone else is buying the that everyone else is buying the product, so you should too!product, so you should too!
TransferTransfer
Using rich, beautiful people having Using rich, beautiful people having fun to sell a product. Advertisers are fun to sell a product. Advertisers are trying to make you think that if you trying to make you think that if you buy the product, you will look like or buy the product, you will look like or be like the people in the adbe like the people in the ad..
HumorHumor
Advertisers try to make you laugh. If Advertisers try to make you laugh. If you laugh, you will make a positive you laugh, you will make a positive connection to their product & buy it!connection to their product & buy it!
Celebrity EndorsementCelebrity Endorsement
Advertisers use celebrities or a Advertisers use celebrities or a famous person to sell their product.famous person to sell their product.
Statistics or ScienceStatistics or Science
Advertisers use numbers or scientific Advertisers use numbers or scientific facts to sell their products. Often, facts to sell their products. Often, the ads suggest that their product is the ads suggest that their product is scientifically proven to make you scientifically proven to make you healthier.healthier.
The Cute Factor (or the “Aahh” The Cute Factor (or the “Aahh” Appeal)Appeal)
Advertisers use a cute image, such Advertisers use a cute image, such as animals, children, or babies to sell as animals, children, or babies to sell their product.their product.
What advertising strategy is being used in this picture?
What advertisingtechniqueis beingused in thispicture?
•What advertising strategy is being used in this picture?
What advertisingtechniqueis beingused inthis picture?
What advertising strategy is being used in this picture?
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What advertisingtechniqueis beingused inthis picture?
•What advertising strategy is being used in this picture?
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What advertisingtechnique isbeing used in thispicture?
•What advertising strategy is being used in this picture?
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•What advertising strategy is being used in this picture?
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What advertisingtechniqueis being used in this picture?
•What advertising strategy is being used in this picture?
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•What advertising strategy is being used in this picture?
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What advertisingtechniqueis beingused inthis picture?
What advertising techniqueis being used in thispicture?
What advertisingtechnique isbeing usedin this picture?
What advertisingtechnique isbeing usedin thispicture?
REVIEW OF ADVERTISING REVIEW OF ADVERTISING STRATEGIESSTRATEGIES
Everyone is doing it---be cool and Everyone is doing it---be cool and popular (Bandwagon)popular (Bandwagon)
Rich and beautiful people (Transfer)Rich and beautiful people (Transfer)
HumorHumor
Celebrity endorsementCelebrity endorsement
Statistics or proven by scienceStatistics or proven by science
Using animals or children (Cuteness)Using animals or children (Cuteness)
Back to our Investigative Back to our Investigative QuestionQuestion
How does advertising affect the How does advertising affect the choices consumers make?choices consumers make?