45th ISTE Annual National Convention And

International Conference on “Challenges & Opportunities in Technical Education in the era of Sustainable Development”

Theme: - Sports and Show Business-A New Vistas for Engineering Education

 Sub-Theme-Impact of Technology on Show Business

(a) Technology and Film Business 

Title of the paper 

“An Overview of Impact of Digital Technology on Indian Film Industry”

 Author- SACHIN G.PETHE

1.Introduction

“An Overview of Impact of Digital Technology on Indian Film Industry”

2.Digital Cinema:-

Digital cinema refers to the use of Digital Technology to distribute or project motion pictures as opposed to the historical use of motion picture film.

A movie can be distributed via hard drives, the Internet, dedicated satellite links or optical disks such as Blue-Ray Discs.

3.Digitisation in Indian Film

Industry:-Bollywood cashes in on digital cinema .In Bollywood, the 100-crore club has now become a benchmark for a film’s success at the box-office

3.Digitisation in Indian Film Industry:-Impact

4. Digital Technology and standards:-

4.Digital Technology and standards-

Digital Cinema Initiatives-E-Cinema-Digital cinema projectors-DLP cinema projectors-Sony SXRD projectors-Stereo 3D images-

Only four manufacturers make DCI-approved digital cinema projectors; these are

Sony, Barco, Christie and NEC.

5. Digital Technology: An innovation in Marketing and Promotion of Indian Cinema:-

The digital media has allowed marketing and merchandising of movies like never before. Studios develop social media channels for their movies. PK’s initial movie poster was released on WhatsApp. ‘Hiader’s live stream’ was supported by Facebook. Yash Raj Films started social media promotions for Dhoom 3 by releasing a motion poster on YouTube.

5. Digital Technology: An innovation in Marketing and Promotion of Indian Cinema:-

Digital Promotion of Chennai Express-(2013)

The Success Of Bahubali-(2015)

6. Technical Institution Providing Education in India for Movie Making:-

1. Film and Television Institute of India (FTII), Pune2. Satyajit Ray Films and Television Institute, Kolkata3. Centre for Research in Art of Film and Television

(CRAFT), Delhi4. L V Prasad Film and TV Academy, Chennai5. Whistling Woods International, Mumbai6. National Institute of Film & Fine Arts, Kolkata7. Digital Academy, the Film School, Mumbai8. Asian Academy of Film and Television, Noida9. Zee Institute of Media Arts (ZIMA), Mumbai10. Matrikas Film School, Delhi.

7. Advantages of Digitisation in Indian Cinema:- 

1. Savings in Print Cost 2. Nominal one time investment for Digital Prints. Possibility of releasing old films

also 3. No investment for Digital Prints 4. No increase in ticket costs 5. Savings of foreign exchange in importing film stock 6. Wide Release of Film 7. Early release in all centres protects film from piracy and adverse publicity 8. No investment for Digital Prints allows distributor to give as wide a release As

possible with no extra costs 9. Digital distribution reaches even C and D centres on day of release; audiences in

these centres get access to new releases on day of release. 10. Increase in cinema collections means increased entertainment tax revenues

11.Durability of Media-As opposed to optical prints which deteriorate in quality, digital prints will have virtually unlimited shelf life

7. Advantages of Digitisation in Indian Cinema:-

11.Durability of Media-As opposed to optical prints which deteriorate in quality, digital prints will have virtually unlimited shelf life

12. No expenses on reprints in case of a hit film and no loss in case of a flop .

13. No hassles such as bad quality prints, delivery dates and so on. 14. Good and uniform viewing experience.15. Good quality prints shall result in increased collection. 16. Curb on Piracy Digital content protection software restricts piracy .17. Maximises a film’s theatrical potential in the initial period thus

increasing revenues. 18. Access to good quality theatre viewing in the early part of a film’s life 19. Producers are able to experiment with newer genres of cinema.

Provides access to newer variety of cinema.

8.Conclusions:- To sum up, content creation has benefitted

significantly from technological breakthroughs, especially in the areas of sound, visual effects and animation.

This has benefitted audiences by providing them with a high-tech content viewing/ listening experience.

The impact of Digital Technology on the Indian film industry is not only in terms of innovations in production, distribution but also the growth of various other ways of marketing the film and also associated products like music, tracks of scenes etc.

THE END&

THANKS