an overview of siren
DESCRIPTION
Our focus, what we do, and our offices. Regional experience in media relations, social media integration, and messaging across communication channels. Significant expertise handling IT and corporate brands.TRANSCRIPT
Siren
Our differentiating model and value to clients –
• Integrated communications consultancy
• Breadth of experience across disciplines
• Marketing background
• Content generation and consumer engagement success
Company Profile
Our focus Siren offices Services Current clients Leadership
ABOUT US
WHAT WE DO
Attributes
We focus on:
• Brand Reputation
• Earned Media Channels
• Influential Communication
Adopting the language and channels that resonate:
COMMUNICATE MESSAGES to create ENGAGEMENT
Regional Coverage
Singapore
Malaysia
Indonesia
Southeast Asia:
Siren is headquartered in Singapore, with
branch offices in Malaysia & Indonesia
Our Services
An integrated Public Relations consultancy
Traditional Media
Digital & Social
Conferences &
Events
Full service of PR planning and execution across media channels (print, broadcast, online) at national and regional levels
Social media strategy: channel selection, content development & community management; analytics and insights
Digital PR: engagement through blogs & forums
All-round event management capabilities:
concept creation and execution, content, staff management, logistics, permits, entertainment
CURRENT CLIENTS
Corporate, Technology, Health & Lifestyle
Managing Director & Principal Consultant
Karen Flynn
• Since 1989 in Asia, Flynn has worked with blue-chip brands
across multiple industries
• Specializes in developing communication programmes within
integrated marketing environments; significant experience in
managing multimarket initiatives
• Work with global and regional clients such as Credit Suisse,
Atradius Credit Risk, Sanofi Pasteur, Grameen Creative Lab,
and Infocomm Development Authority of Singapore
• Consults with management and marketing teams to address
their branding and stakeholder engagement challenges
• Develop effective communication strategies including the use
of PR & social media for branding and campaign acceleration
Client Services Director
Tony Tan
• Tony has close to 15 years of consulting experience with clients
mainly from the technology and corporate sectors
• Develops and manages regional PR programmes and counsels
senior clients on message strategy to engage influential media
and stakeholders
• Worked with global brands including Accenture, Austrade, BenQ,
Bridgewater Systems (Amdocs), Coca-Cola Asia Pacific, KDDI,
NCR Corporation, Oracle, Philips, Red Hat and Trend Micro.
• Provides PR counsel to Brocade, ESI International, Silver Peak
Systems, Sophos and Singapore IT Standards Committee where
he drives proactive media content and stakeholder conversations
to articulate their corporate vision and value propositions
• Oversees PR team to ensure high quality in execution