INCREDIBOX.COM

SIR02

WHOSAMPLED.COM

SHAREMYPLAYLISTS.COM TASTEBUDS.FM AUDIOVROOM.COM

ShareMyPlaylists

Q2 MEDIA KIT

WE REPRESENT AWESOME MUSIC PLATFORMS

Ph

oto:

Mar

tin

Fis

ch

::::::::::::::::::::::

::::::::::::::::::::::

::::::::::::::::::::::

::::::::::::::::::::::

ShareMyPlaylists.com

Discover thousands of Spotify playlists hand-crafted by

music obsessives.

The biggest Spotify playlist sharing site in the world.

WhoSampled.com

The biggest and most comprehensive database of samples, remixes and

covers online.

Listen to all music side by side, on-demand, for free.

Incredibox.com

Create and conduct your own human beatbox

band to share with the world- it’s addictive!

Winner of an FWA award upon release.

Tastebuds.fm

Meet new people who share your music taste. Enter

your 3 top artists to start.

Listed as one of the top 10 exciting European start-

ups by TheNextWeb.

AudioVroom.com

The best personalised radio experience online that learns your music taste across your

entire social graph.

Launched as a Facebook partner in October 2011.

Millions of worldwide users for which music is their guiding passion

ShareMyPlaylists.com

850,000 UUs 500,000 UUs610,000 UUs 1.4 MILLION UUs COMING TO THE UK SOON29% growth

since Sept ‘1181% growth since Sept ‘11

NEW

These websites offer something users cannot get elsewhere, stats and engagement numbers all going in the right direction,

and a growing user base that don’t only consume, but create, share, and actively contribute to the success of these music services.

Here’s a bit more about them...

As simple as that may sound, it is true. Everyone loves music, but these people go beyond that. They spend their time and money on entertainment, technology and fashion.

A lot of their money is spent on gigs and festivals. They’re the friend who insists you have to see a band that you’ve never heard of in a tiny venue, months before they make it big. They critically read music reviews online, they post on music forums and read music blogs. They subscribe to on-demand and personalised radio services, and they get their gig recommendations online too.

They influence their friends without even realising it.

They share their life story through Facebook, they follow the people they admire on Twitter, and watch videos on YouTube. So far, so ordinary… it seems almost every 15-45 year old does this in 2012.

But these people are the users that are asked their opinion on Twitter, upload to YouTube, post their photos on Instagram, that share their inspirations on Pinterest.

They’re the friends that know that The Stone Roses ‘borrowed’ the Fool’s Gold drum-loop from Bobby Byrd’s 1972 track ‘Hot Pants’, and have made that fact available on WhoSampled. They’ve spent time perfecting the perfect Ninja Tune playlist on ShareMyPlaylists.

Our users are music AND ENTERTAINMENT lovers

71% of users are 18-34

STATS

TheSE are the people contributing to the web, not just consuming.

Source: Google Analytics

64% Male 36% feMale

240,000 + facebook likes ACROSS SIREN MUSIC PLATFORMS

top markets

1. US2. UK3. Germany4. France5. Spain6. Italy7. Russia8. Canada9. POLAND10. SWEDEN

Ph

oto:

Mar

tin

Fis

ch

Hundreds of playlist partners from NME, EMI, Warner Music, and more...

2

ShareMyPlaylists

2.9m PVs850,000 UUs

DISCOVER THOUSANDS OF GREAT SPOTIFY PLAYLISTS USING SHAREMYPLAYLISTS

“Capturing the ‘making a mixtape’ spirit of old. Genius” NME

ShareMyPlaylists is the world’s most popular Spotify sharing playlist platform, with 850,000 users creating and sharing over 90,000 community curated playlists. Whatever your taste, you’ll find new music with ShareMyPlaylists.

HOW IT WORKS

1 3Search for songs, playlists,

anything!Hit play and you’ll go straight into your Spotify with the playlist ready

to be enjoyed!

Browse playlists other music lovers have already

built around your taste

81% User Growthsince Sept 2011

10 thousand playlists played per day

40,000 email subscribers

130,000 fans on Facebook

2

2.9m PVs

500,000 UUs

BECOME THE CONDUCTOR OF A GROUP OF HUMAN BEATBOXERS with incredibox. WHAT SOUNDS WILL YOU CREATE?

“Incredibox is a great tool. You have to try it to see the full effects – a few screenshots won’t really do it justice.” Design Bridge

Incredibox lets you create and conduct your own human beatbox band. Select your vocalists, drag and drop the effects, share the results with friends. Hours of fun, guaranteed.

HOW IT WORKS

1 3Drag different sounds Listen and shareDrop

LAUNCHED MARCH 1st 2012500,000 UUs

“Well, this is my new favorite thing on the internet.” @AlisonMorris

“Incredibox is the best way to spend a Thursday afternoon - outside of enjoying the sun that is.” @The7thChamber

WHAT PEOPLE ARE SAYING

NEW

2

6m PVs

610,000 UUs

HALF OF #1 HITS IN THE PAST 3 YEARS USE A SAMPLE FROM ANOTHER SONG... WHOSAMPLED LETS YOU DIG DEEPER INTO THE SONGS YOU LOVE.

“At WhoSampled you can find out exactly what lies in the DNA of your favourite hits.” BBC

WhoSampled is the ultimate database of samples, remixes and covers. Search for your favourite song or artist, and it will show other songs where the reconstructed moments have been used. You can listen to those tracks on-demand, side-by-side, for free.

HOW IT WORKS

1 3Search for your favourite

artist or songListen to songs side by side-

a new world of music discovery!See which of your favourite songs have

sampled others (or been sampled by others)

“I love samples. I grew up on hip hop, which was sampling soul music, which introduced me to soul music.

I like WhoSampled a lot.” Richard Russell, XL Recordings boss (home of Adele, The XX, Radiohead)

WHAT PEOPLE ARE SAYING

29% User Growthsince Sept 2011

IPHONE APP COMING

SOON

Sampled

PLAN B iLL Manors(2012)

PETER FOXAlles Neu(2008)

Sampled

RECENT EXAMPLE

2

2.9m PVs

1.4 M UUs

TASTEBUDS LETS YOU MEET PEOPLE WHO SHARE YOUR TASTE IN MUSIC

“If music be the food of love, Tastebuds is on to a winner” The Guardian

Tastebuds is a new free dating site aimed solely at music fans, letting you find single people that like the same music as you.

HOW IT WORKS

1 3Type your favourite artists

(or import from Last.fm or Facebook)ConnectBrowse your matches

“Tastebuds is officially my feel good social network! Every message I get makes me smile :)” @ngl

“Finally someone acknowledges the importance in having similar taste in music!!” @alisonacooper

WHAT PEOPLE ARE SAYING

OK, Go!Start typing your favourite artists...

I’m a show me+ +

Import taste from or

Your musical compatibility is SUPERFavourite someone’s profile

Share a song with

Meet up at a gig17

TWO marriages and hundreds of connected couples

1.4 M UNIQUE USERSAnd growing fast

2

“A hit at parties and among music-loving groups of friends” Mashable

AudioVroom makes listening collaborative, cultivating your entire musical landscape by learning your (and your friends’) preferences across your social graph, including who you and your friends like on Facebook.

And the more you use it, the smarter it gets.

HOW IT WORKS

1 3Login with Facebook

or just go to apps.facebook.com/audiovroom

DiscoverA world of new music, cultivated and

filtered by your entire online social graph

Browse your stations

“Download it and stop listening to that same old Pandora station day after day” ReadWriteWeb

“Real, next-generation features” Evolver.fm

WHAT PEOPLE ARE SAYING 2.5 m ILLION Facebook profiles have been used to be filtered into relevant music streams.

COMING TOTHE UK

SOON

Connect FacebookYour Radio Station

Your Facebook friends’ Radio

What’s Hot Radio

AUDIOVROOM - THE NEXT GENERATION IN SOCIAL MUSIC

Siren offers these targeted advertising opportunities:

:: 728x90 (expandable to 728x300):: 300x250 (expandable to 600x250):: 300x600:: 900x150:: 900x250 / 952x250:: Skins

If you have bespoke creative, we’ll do our best to accommodate.Pop-ups, pop-unders, unexpected overlays, floating ads and other such nasties are not accepted. Please ask for our spec sheet when designing creative: ads@siren.am

INTEGRATION options

We work closely with our music services to create something for advertisers that harness what is unique about these platforms, producing real value for brands and something interesting for our users that they’ll want to share.

Outside of the ad unit, custom integrations include:

:: iPhone, iPad and Android app sponsorship.:: White label Spotify playlist generator to sit on your brand’s site or FB page.:: Sponsored blog posts and emails:: Custom content areas with competitions.:: Access to some of Europe’s most respected and emerging DJ and producertalent, courtesy of WhoSampled.:: API usage (see back page for an example)

520,000 + likes

EXAMPLE OF SPONSORED EDITORIAL OPPORTUNITY

Tastebuds finds the Worst Album Covers of All TimePosted on March 27, 2012

Within 72 hours of this blog being posted:

Not all album covers are created equally. Some are so incredible that they can’t now be explained by the people who originally conceived them.

Tastebuds looks at 30 of the worst, most strange and downright ridiculous album covers ever made.blog.tastebuds.fm/worst-album-covers-of-all-time

7,300+ tweets

@StephenFry Class, style, sophistication, taste- its nice to see all of these absent.

BUILD AWARENESS, CREDIBILITY, A COMMUNITY, AND AN AUTHORITY WITH THE MUSIC LOVING SIREN AUDIENCE

ShareMyPlaylists gives you access to a Spotify audience on handheld.

ADVERTISING

The Beatles (1,810 covers)

Bob Dylan (305 covers)

Queen (290 covers)

Stevie Wonder (270 covers)

Rolling Stones (256 covers)

Michael Jackson (235 covers)

Marvin Gaye (197 covers)

U2 (174 covers)

Led Zeppelin (187 covers)

Elvis Presley (183 covers)

John Lennon (146 covers)

Number of covers

per year

The song most covered that year (within the top 10 covered artists)

Cover-maniaThe 10 most covered artists of all time

Contact:E: ads@siren.amT: 0845 686 1981

Data courtesy of

Originally produced by Corriere Della Sera (Italy’s largest newspaper) using

the WhoSampled API, January 2012.

Design credit: Michele Mauri and Density Design Research Lab-Politecnico di Milano