analysis latest 12345

DEMOGRAPHIC DETAILS

1. NAME :

2. ADDRESS :

3. GENDER:

( ) MALE ( ) FEMALE

4. AGE GROUP:

( ) 18 - 24 ( ) 25 - 34 ( ) 35 - 44 ( ) 45

ANALYSIS OF DATA

5. Do you operate a de-mat account?

PARTICULARS PERCENTAGE

YES 73%

No 27%

Interpretation- From the first, question we analyse as what is the % of people

connected to the securities market , the analysis concluded that majority of people

deal in securities through the de-mat account.

Conclusion- It is a good indication ,majority of respondents deal in securities and

do operate a de-mat account, there is a large market share to be explored by the

stock brokers.

2. Which type of financial instrument you would prefer to invest in?


Equity 45%Commodity 20%Derivatives 10%Others 25%

Interpretation – this question attempts to analyse , as the people operating in the securities market deal in mainly which type of securities, majority said equity, few invests in commodity , derivatives and others.

Conclusion- It is very clear that equity is the most attractive option for all people in the securities market, whereas other instruments account for very less portion of investments.

3. What are the most important services you look in Stock Broking firm?


Resonable Brokerage Charges 30%Quick responsiveness 40%Informatory guidance services 35%Updated documents and reports

20%

All of the above 50%

Interpretation- majority of the customers, look in for the features in their stock broker whereas there are very few who look in for only some particular options.

Conclusion- a stock broker must concentrate on being successful on the features , he must attempt be a all-rounder inspite of concentrating on a particular objective as the majority seeks a all rounder stock broker.

4. Which of the following financial instruments introduced in the market interests you the most?


Futures 50%

Options 30%

Forward 60%

Swaps 20%


Interpretations – this question seeks to analyse the most attractive investing option which the investor think, however the forwards are rated the highest, futures the second highest options and swaps the least

Conclusion- the broker must attempt to provide informatory services to its clients, on what is the actual meaning of the securities and what are benefits and limitations of these investment options.

5. What are your motives behind choosing your stockbroker?

( ) Well- established name

( ) Reasonable charges

( ) Related & known broker

( ) Performance based selection

( ) All of the above


Well- established name 70%

Reasonable charges 40%

Related & known broker 50%

Performance based selection 20%


Interpretation – it is a very important question as what do the clients look for when choosing their stock broker, this question helps the broker to formulate marketing strategies accordingly to the survey conducted.

Conclusion- majority look for all the features in their stock broker , but the stock broker concerned or not so developed must seize all the qualities step by step and thus aim towards perfection.

6. What is the purpose of dealing in securities?

( ) Knowledge

( ) Easy Money

( ) Activity to Pass Time

( ) Main business

( ) Others, specify ____________


Knowledge 20%

Easy Money 30%

Activity to Pass Time 35%

Main business 15%

Interpretation- This question is very critical as people, themselves are not very clear about dealing in securities, but the analysis found that people lack a lot of knowledge about securities market, so people do not scrutinize properly before dealing in this market . However people have a different views in dealing with the securities as stated above.

Conclusion- strategies must be adopted to educate customers, people must have a serious attitude for the following area.

7. Do you think dealing in stock can be a sound buisness proposition?

( ) Yes

( ) No


YES 30%

NO 70%

Interpretation- this is a question to analyse the attitude of respondents, the respondents have a different attitude and they keep the following securities market on the side track and they do not want to keep the securities market in the main front thereby it is not being given the due attention.

Conclusion- the attitude of the respondents is not towards a right approach and therefore it needs a revolution and the stock broker, must continue and revolutionise on the same lines.

8. What should be the most suitable channel for selling the financial products?

( ) Direct personal sales

( ) Indirect channels

( ) Direct online


Direct personal sales 20%

Indirect channels 50%

Direct online 30%

Interpretation- this question seeks to attempt, what is the most preferable mode of selling the financial product, however the respondents choose the indirect channel and therefore it is also the most economical and convenient mode.

Conclusion – therefore, the broker must conveniently use the indirect channel to promote the financial products.

9. What is the most convenient sort of communication you prefer between stockbroker and the

the client?

( ) E-mail

( ) Sms

( ) Post


E-MAIL 25%

SMS 50%

POST 25%

Interpretation- this question analyse what should be the mode of communication between the broker and the client .

Conclusion- sms came out to be the most preferable sort of communication in comparison to others.

10. Do you come across any advertisements pertaining to securities market, in any of the media?

( ) Newspaper

( ) Magazine

( ) Friends

( ) Professionals

( ) Any other, specify___________


NEWSPAPER 5%

MAGAZINE 12%

FRIENDS 9%

PROFESSIONALS 20%

ANY OTHER 54%

Interpretation- advertisements pertaining to securities market is very rarely found however it is important to note the media.

Conclusion – we can make out which medium must be choosen by the broker according to the analysis.

11. Since when you are connected to the stock broking firm?

( ) 1 year

( ) 2 years

( ) 3 or more

( ) Not Connected


1 YEAR 45%

2 YEAR 20%

3 YEAR OR MORE 20%

NOT CONNECTED 15%

Interpretation – this question attempts to make out what is the tenure of relation between the client and the stock market , as new entrants are not well informed as in comparison with the old clients.

Conclusions – the strategies must be formulated in lieu of the tenure of the clients their duration of dealing in the stock market.

12. What are the preferable investment instruments?

( ) Real estate

( ) Equity

( ) Insurance

( ) Mutual fund

( ) Fixed deposits


REAL ESTATE 33%

EQUITY 25%

INSURANCE 5%

MUTUAL FUND 20%

FIXED DEPOSITS 17%

interpretation – this question analyses what is the opinion people have formed about their investing activities , real estate seems the most attractive options to the respondents , equity the second most and others on a lower note.

Conclusion- broker must make attempt to serve people in lieu of educating the respondents about the financial market its inherent advantages in comparison to other investing areas.

13.Which of the financial products you are aware of ?

( ) Equities

( ) Equities & commodities

( ) Equities , commodities & portfolio management

( ) Equities , commodities & portfolio management & mutual funds

( ) All of the above


Equities 30%

Equities & commodities 20%

Equities , commodities & portfolio management

15%

Equities , commodities & portfolio management & mutual funds

15%


interpretation- are the people aware of the financial instruments prevailing in the market?, however, very few seems to have a wide knowledge on this aspect and a advisory guide is very essential therefore.

Conclusion- very few people are aware of the information prevailing and therefore an initiative is to be taken on the particular lines.

FINDINGS

SSJ FINANCE & SECURITIES PVT LTD is one of the leading stock broking

company having large number of clients and a well –established name in the

securities market.

As the firm is not so well established it is focusing more upon the consumer

preferences in order to accommodate its strategies into their needs.

In the present times a lot of educated people have engaged themselves with the

financial market but however they lack proper knowledge .

A broker is required to transmit advisory services, informative services and role

of liaison officer between the clients and the market.

From the entire survey, it was found that majority of the people are aware of

BANK FD’S and PORTFOLIO MANAGEMENT SERVICE.

The reason for less preference of equity and mutual fund is that it does not give

returns to clients once the market falls. Where as in bank fd’s customers get

some fixed amount of returns without any considerations.

Financial market have wide variety of products which benefits the customers by

giving them security as well as hand some returns.

Due to large variety of products, stock market attracts many clients. Having good

marketing strategies, company having good position in the market.

Marketing is the main part of the stock broker because without marketing no

broker can compete in this competitive market.

However, informatory services need to be very strong as people are very less

aware of the latest financial products and overall financial market.

CONCLUSION

The marketing strategies used by the company is used according to the customers.

Like customers are of two types like HNI(heavy nethworth investors) and small customers.

For HNI customers having large turnover the company uses penetration strategy and for

small customers the company uses skimming strategy.

The company launches new product time to time to compete their competitors, Necessity

products so that customers are more attract to our company,new RM’S(relationship

managers)

So that through them the company can attract the new customers.

SUGGESTIONS

SSJ FINANCE & SECURITIES PVT LTD Needs to launch or introduce other

brokerage plans with advance and special features as compared to other players so

that they can get more market share and can also compete with other market

players.

SSJ should improve either on marketing part or other benefits products so that people are more

attracted towards these plan.

The main suggestion to the company is to educate the investors and transmit the update

knowledge about the securities market.

The mode of communication is to be improved the latest , economical medium as messaging

service or messenger media must be used

However, international clients must be furnished with all the necessary latest information such

as , exchange rates , euro swap , swap ratio etc.

Sessions must be give to the marketing department or the marketing executives , concentrating

upon stimulating sales of the financial product.

Lastly, the company is performing well but however there must be changes in accordance with

the changing scenarios and trends.

SSJ has to make effort to reach the higher stages so that the probability of the company as well

as the market share of the company can be increased. Lastly,the company should introduce

new and attractive policies as the competetion is high in the market.

GLOSSARY

(1) CDSL- central depository securities limited

(2) DERIVATIVES-these are financial instruments whose value depend on the value of

other more basic underlying like equity,bonds,commodity,etc.

(3) DEMAT- de-mat means dematerialization.

(4) E-BROKING- means online trading platform.

(5) FII-foreign institutional investors.

(6) FUTURES- future contract is agreement to buy or sell an asset at certain future time

for a certain price.

(7) IPO-initial public offer.its function is to raise money for public,expansion of existing

plant and adding new plants.

(8) KYC- this means know your customer.A customer can be known by checking his

documents ,providing him a unique code and contracting with him in lot.

(9) MCX-multi commodity exchange.

(10) MINI-this is a gateway for small investors into derivatives.

(11) NCDEX-national commodity and derivatives exchange ltd.

(12) OPEN INTEREST-this is the total number of outstanding contracts that are held by

market participants at the end of the day.

(13) OPTIONS-these are deffered delivery contracts that give the buyers the right but

not the obligation,to by or sell at the set price or before a specified date.

(14) PM-portfolio management.The portfolio management team not only draws support

from angels inhouse research team for new investment ideas but also has its own

stock picking by adopting bottom up research.

(15) PULL BACK- share prices come back to test the trendlines after a breakout or

breakdown.

(16) RESISTANCE- is the level on the pricechart from which the stock price starts

moving down.

(17) RETRENCHMENT –is the correction that occurs in the price of a share.

(18) SUPPORT – is the level on the price chart from which the stock price start moving

up.

(19) TRADING – is a form of account which is helpful in trading of securities.In

commodity market only trading account is compulsory.

(20) TREND – is the direction in which market moves.

BIBLOGRAPHY

BOOKS/PREFERENCES

1)COMPETITORS OF SSJ FINANCE

(SHAREKHAN &KOTAK MAHINDRA)

FROM THE WEBSITE:

WWW.SHAREKHAN.COM

WWW.KOTAK.COM

http://WWW.KOTAK.COM/

http://WWW.SHAREKHAN.COM/

2)QUESTIONNAIRE

TAKEN FROM BOOK MARKETING RESEARCH

BY G.C BERI

OTHER HELPFUL WEBSITES WERE:

WWW.SSJFINANCE.COM

WWW.BSEINDIA.COM

WWW.NSEINDIA.COM

WWW.INDIAINFOLINE.COM

WWW.CAPITALMARKET.COM

WWW.GOOGLE.COM

ANNEXURE

QUESTIONNAIRE

A questionnaire is research instrument consisting of series of questions for the purpose of

gathering information from respondents.They are designed for statistical analysis of the

respondents.questionnaire has advantage over some other type of surveys and often have

standardized answers that make it simple to compile data.

http://WWW.GOOGLE.COM/

http://WWW.CAPITALMARKET.COM/

http://WWW.INDIAINFOLINE.COM/

http://WWW.NSEINDIA.COM/

http://WWW.BSEINDIA.COM/

http://WWW.SSJFINANCE.COM/

Questionnaires are frequently used in quantitative marketing research and social research.Good

questionnaire construction is difficult to the success of survey.questionnaires are an inexpensive way to

gather data from a potentially large number of respondents.A well defined questionnaire that is used

effectively can gather information on both the over all performance of the test system as well as

information on specific components of the system.

It is important to remember that a questionnaire is viewed as a multi stage process begning with

defination of the aspects to be examined and ending with interpretation of the results.

STEPS FOR DESIGNING A QUESTIONNAIRE

1. Defining the object of the survey

2. Determining the group of questions

3. Writing the questionnaire

4. Administering the questionnaire

5. Interpretations of the results.

A questionnaire is the powerful evaluation tool an should not be taken lightly.Questionnaires are

like any scientific experiment.One does not collect data and the see if they found something

interesting.

There are many guidelines that must be met before your questionnaire can be considered a sound reach

tool.Mindful review and testing is necessary to weed out minor mistakes that can cause great changes in

meaning and interpretation.When yhese guidelines are followed the questionnaire becomes a powerful

and economic evaluation

SAMPLE QUESTIONNAIRE

Hello sir/madam,

I Pratiksha baid student of M.B.A. with specialization in MARKETING, pursuing from seventh-day

Adventist college,NEHU,I am conducting study ON MARKETING STRATEGIES OF A STOCK BROKER as a

part of my course curriculum.

I would request you to spent a few minutes of your valuable time and help me in the questionnaire.

Thank you

QUESTIONNAIRE

1. NAME:--------------------------------------

2. ADDRESS:-----------------------------------------------

3. GENDER: ( )MALE ( )FEMALE

4. AGE GROUP:

( )18-24 ( )25-34 ( )35-44 ( )45

5.Do you operate a de-mat account?

() YES () NO

6.Which type of financial instrument you like to prefer to invest in ?

() equity

() commodity

() derivatives

() others, specify________

7.In a stock broker firm,what are the most important services you look for?

() reasonable brokerage charges

() quick responsiveness

() informatory guidance services

() updated documents and reports

() all of the above

8. Are you aware and have a brief idea upon the latest financial instruments

introduced in the market?

() futures

() options

() forward

() swaps

() all of the above

9.What are your motives behind choosing your stockbroker?

() well- established name

() reasonable charges

() related & known broker

() performance based selection

() all of the about

10.what is the purpose of dealing in securities?

() knowledge

() experience

() pass-time activity

() main business

() others, specify ___________

11.do you think dealing in stock can be a sound buisness proposition?

()yes

()no

12. what should be the most suitable channel for selling the financial products?

() direct personal sales

() indirect channels

() direct online

13. what is the most convenient sort of communication you prefer between

stockbroker and the client?

() e-mail

() sms

() post

14. do you come across any advertisements pertaining to securities market, in any

of the media?

() newspaper

() magazine

() friends

() professionals

() any other, specify___________

15. since, when you are connected to the stock broking firm?

() 1 year

() 2 years

() 3 years

() more than 3

16. What are the preferable investment instruments?

() real estate?

() equity

() insurance

() mutual fund

() fixed deposits

17.Which of the financial products you are aware of ?

() equities

() equities & commodities

() equities , commodities & portfolio management

() equities , commodities & portfolio management

mutual fund

() all of the above

analysis latest 12345

Documents