ANALYSIS OF SURVEY DATABy Emma Weeks

AGE AND GENDER

Age and Gender Analysis is essential in order to gather information based on a

target audience.

PARTICIPANT AGE

➤ It is visible that 85% (17) of the participants in the survey were aged 15-20 and that 15% (3) of the participants were aged 31+.

➤ This set of results was achieved as a result of the fact that the survey was conducted in a college environment.

➤ Whilst our music video is targeted at a predominantly 15-20 age range this is not intended to be exclusive due to the broad themes which will be presented.

PARTICIPANT GENDER

➤ From this data it is visible that over half of the participants were female (55%, 11) with 40% (8) of the participants being male and 5% (1) of the participants being of another gender.

➤ This data is useful as it shows that the survey targeted a number of genders which is what our music video should appeal to.

MUSIC HABITS

It is important to establish how our target audience listens to music and why they

watch music videos.

OPINION ON MUSIC AND MUSIC VIDEOS

➤ This data displays the fact that more whilst more people listen to music than watch music videos there is only a small percentage who do this.

➤ Generally people who listen to music watch music videos.

FREQUENCY LISTENING TO MUSIC VIDEOS AND WATCHING MUSIC VIDEOS

➤ In contrast to the previous date this shows that people are far more likely to listen to music daily (18 do) opposed to watching a music video daily (2 do).

➤ People are more likely to watch a music video on a weekly basis with 11 doing this than to listen to music this way with only 2 doing this.

GENRE AND STYLE

PREFERENCEThe target audiences preferred genre of music and style of video must be taken into account to insure

that the music video appeals to its target audience.

MUSIC GENRE

➤ From this evidence it can be clearly seen that the majority of the candidates are interested in “Indie” music with the second most popular genre being “Rock” and the third most popular being “Pop”.

➤ The least popular genre was “Jazz”.

➤ Four participants enjoyed a genre of music which was not listed.

MUSIC VIDEO STYLE➤ Due to the fact that some participants

picked multiple styles of video it is impossible to truly gage which style is the true favourite of the participants.

➤ It is shown however that 10 of the participants enjoyed narrative music videos making it the most “popular” choice whilst only 3 chose performance making it the least “popular”.

➤ Symbolic (6) and thematic (5) had similar data points.

➤ It is unlikely that we will incorporate performance into our music video due to its low score however there will likely be thematic, symbolic and narrative aspects to the music video due to the fact that they appear to be preferred by the target audience.

IMPORTANCE OF

PRODUCTION ASPECTS

This is important as it shows which practical areas the target audience is most interested in and enables the team to focus on the correct areas of production.

LOCATION IMPORTANCE

➤ This data shows that the majority of the participants (7) view location as having an importance of 8.

➤ This means that location will be focused on when we are planning our music video.

LIGHTING IMPORTANCE

➤ This chart indicates that every candidate rated the lighting of a music video at a level of importance over 4.

➤ Only 3 of the participants rated lighting as having an importance of 10.

➤ 25% of the participants rated lighting as being of an importance of 8/10.

➤ From these results it is apparent that whilst lighting is viewed as relatively important is it not something that people feel is generally vital for a music video.

SHOT TYPE IMPORTANCE

➤ This chart demonstrates that 7 participants viewed shot type as an importance level of 5.

➤ Only 1 participant viewed shot type as having an importance of 10.

➤ Two participants believed that it had an importance of 4.

➤ This data shows that shot type was generally not viewed as an overly important element of a music video.

PROPS IMPORTANCE

➤ The data show that only 5% (1) of the participants viewed props as a rating of importance below 5.

➤ In fact 30% (6) gave props a rating of importance of 9 for this reason props will definitely be taken into consideration in the planning of our music video.

COSTUME IMPORTANCE

➤ Only two participants gave costume a rating below 5.

➤ As the majority of those surveyed viewed costume as having a level of importance of 5 or over it will definitely be considered when planning the music video.

IMPORTANCE OF REPRESENTATIONThis is important as it highlights the areas

of representation which our target audience feel are most important

IMPORTANCE OF GENDER

➤ The data collected shows that only 5% (1) of the participants viewed gender as having an importance rating of 1.

➤ 25% of the participants viewed that gender representation had an importance rating of 10.

➤ For this reason gender representation will be included in our music video.

IMPORTANCE OF CLASS

➤ Due to the fact that the majority viewed class representation as having an importance level of 5 is not likely to be represented in depth in our music video.

IMPORTANCE OF ETHNICITY

➤ This data shows that only 5 of the participants stated that Representation of Ethnicity was of an importance of 5 or lower.

➤ This means that the majority of participants viewed representation of ethnicity as more importance that a rating of 5.

➤ For these reasons we will attempt to include a ethnically diverse selection of characters.

SEXUALITY REPRESENTATION

➤ From the data collected it can be see be seen that 25% of the participants viewed sexuality as being of an importance rating of 5 or lower.

➤ Due to this we will attempt to include representation of sexuality in our music video.

AGE REPRESENTATION

➤ The majority of those tested viewed age representation as being of an importance rating of below 5.

➤ For this reason we will not pay specific attention to age in our video but will instead create age appropriate characters for the piece which we are creating.

MUSIC VIDEO ELEMENTS DECISION

It is important to decide early on which elements to include in a music video in order

to create an effective plan and story board.

MUSIC VIDEO ELEMENTS RESEARCH

➤ The data shows that 14 of those surveyed would like to see an element of grunge aesthetic applied to the music video so this element will be carried forward.

➤ Only 4 participants wished to include drugs and/or alcohol for this reason if these elements are featured it will likely be in moderation.

➤ 13 participants viewed references to sexual nature as essential so this will be explored in the planning process.

AUDIENCE BOUNDARIESIt is important to establish audience boundaries early

on as if a key idea or concept will displease your target audience you will have to review the entire music video.

RESEARCH INTO BOUNDARIES

➤ Due to our desire to focus on the somewhat more controversial parts of youth in our music video we questioned our target audience about whether or not they would be bothered by cigarettes, alcohol and reckless behaviour such as minor drug use.

➤ The evidence shows that 85% (17) of those surveyed would not be affected however 15% (3) would.

➤ These statistics will be factored into the concept and planning of the music video.