analytic applications by sap: delivering business...
TRANSCRIPT
Analytic Applications by SAP: Delivering Business Insight
Steve Singleton, Director, Global SAP NetWeaverInitiative, SAP America, Inc.
© SAP 2004, 2
5 Key Business Challenges
1. Execution not aligned with Corporate StrategyCorporate strategy not communicated clearlyIndividual objectives not aligned with strategyPoor measurement, and no corrective actions
2. Ineffective Decision Making ProcessesDecisions delayed, or made on ‘gut feel’ onlyKey stakeholders not involvedSolid information only available to small ‘elite’
3. Increasing Competitive- and Market PressuresLack of insight into markets and trendsOpportunities frequently missed
4. Compliance RequirementsCalls for transparencyIncreasing criticality of trustworthy data
5. Budget ConstrainsNeed to do more with less, and need to justify expenditures
© SAP 2004, 3
Challenge 1: Execution Not Aligned With Corporate Strategy
“Less than 10% of strategies effectively formulated are effectively executed”Fortune
Aligning Strategy with Execution requires:• Common set of Metrics, KPI’s and Benchmarks• Balanced Scorecards• Solid and integrated planning framework
Corporate Performance Management
© SAP 2004, 4
Challenge 2: Ineffective Decision Making Processes
Improved Decision Making requires:Reliable, up-to-date and easily accessible informationContext, Guidance, and CollaborationInformation actionable and in consumable formatSelf Service and Information Democracy
Source: SAP
© SAP 2004, 5
Challenge 3: Increased Competitive- and Market Pressures
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself, but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy or yourself, you will succumb in every battle.”
Sun Tsu, The Art of War, 500 B.C.
Account Planning
Opportunity discovery and exploitation requires:• Predictive Analytics, Planning & Forecasting• Analytics embedded into Applications• Closing the Loop via Analytical Application
Smart people using smart applications
© SAP 2004, 6
Challenge 4: Compliance Requirements
“The keys to meeting Sarbanes-Oxley requirements will be the timeliness of the reporting, as well as the validation that the system can detect and report the ‘material events’.” Gartner G2, 2004
SAP Management of Internal Controls (MIC) Reporting, Section 404
Compliance and Corporate Governance calls for:• Transparency, and single version of truth• Trustworthy and auditable data (historic and current)• Right-time reporting, exception notification and alerts
Reliability, completeness and transparency
© SAP 2004, 7
Challenge 5: Budget Constrains
“[ETL] processes ... Can absorb up to 70% of the time spent on a typical DWH project.” DM Review, 3/01
“… it is clear that a single architecture will yield a better ROI, is more likely to come online faster, and is less likely to fail, undeniably.” Neil Raden, Analyst, 1/04
Calls for IT budget justification and doing ‘more for less’ requires:• Out-of-the-box templates and analytical applications• Integration with applications, and openness for change• Proven methodology and comprehensive support infrastructure
Buy versus build, from viable partner
© SAP 2004, 8
Meeting the 5 Key Business Challenges
2. Ineffective Decision Making ProcessesSelf Service and Information Democracy
1. Execution not aligned with Corporate StrategyCorporate Performance Management
3. Increasing Competitive- and Market PressuresSmart people using smart applications
4. Compliance RequirementsReliability, completeness and transparency
5. Budget ConstrainsBuy from a strategic partner, don’t build
A smart business requires a complete, end-to-end, reliable and open BI Platform.
© SAP 2004, 9
The Business Intelligence Platform
Web Presentation/Portal/Mgmt Reporting
Mod
elin
g an
d O
ptim
izat
ion
Con
solid
atio
n
Bal
ance
d Sc
orec
ard
Bud
get
Plan
/For
ecas
t
Stat
utor
yR
epor
ting
Ad
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Que
ry
and
Rep
ortin
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DataMart DataMart DataMart DataMart
Data Warehouse
Integration Broker
ERP/CRM/SCM/External Sources
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tPresentation
CPMApplications
BIInfrastructure
DataSources
Architecture Source: Gartner(“Managing Corporate Performance – What you need to know”; Lee Geishecker & Frank Buytendijk, 4/04)
© SAP 2004, 10
SAP Delivers The Business Intelligence Solution
Web Presentation/Portal/Mgmt Reporting
Mod
elin
g an
d O
ptim
izat
ion
Con
solid
atio
n
Bal
ance
d Sc
orec
ard
Bud
get
Plan
/For
ecas
t
Stat
utor
yR
epor
ting
Ad
Hoc
Que
ry
and
Rep
ortin
g
DataMart DataMart DataMart DataMart
Data Warehouse
Integration Broker
ERP/CRM/SCM/External Sources
Bus
ines
s Pr
oc. M
anag
emen
tC
onte
nt M
anag
emen
tK
now
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Process Integration
SAP SEM
Powered bySAP NetWeaver
SAP NetWeaver
People Integration
Information Integration
SAP delivers the complete, end-to-end, reliable and open BI Solution.
© SAP 2004, 11
The SAP BI Advantage
Enabling of accurate, faster and actionable information
Compliance with industry regulation thus mitigating business risks
Connecting Corporate Goals, Objectives and Strategies to an individual contributor level
Information Democracy and Self-Service
Predictive analytics and smarter applications to grow the business
Quick wins and faster Return on Investment
SAP NetWeaver delivers the complete, end-to-end, reliable and open BI solution,
enabling the smart enterprise.
Analytic ApplicationsAtlanta Business Forum 2005