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Analytics Portal

Introduction to Analytics Portal What is Analytics Portal and how to access it?

Guide to Analytics PortalUnderstand how to use Analytics Portal

FAQMost Frequently Asked Questions

Introduction to Analytics Portal

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Grow your business with data analytics:

• Identify top SKUs that are out-of-stock

• Identify top SKUs that are uncompetitive

• Check your bestsellers, brands and categories

Use Data analytics to drive

business growth!

My Highlights My Dashboard My SKUs My Top Brands My Top Categories Definitions


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My Highlights Snapshot of your top performing SKUs, worst performing SKUs, top SKUs (out of stock/ going to be out of

stock) and top uncompetitive SKUs

My Dashboard Summary of your performance and day to day revenue

My SKUs Display all the SKUs’ details and what are the key actions you should take to drive sales

My Top Brands Display the performance of your brands

My Top Categories Display the performance of your categories

Definitions List of definitions of the metrics in the Analytics portal

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Weekly Seller Report:1. Weekly performance

■ Overall account performance KPI

■ Detailed category performance

2. Product performance

■ My bestseller performance

■ What are my next steps to grow?

3. Product performance – Full detail

■ Full details of all your skus

4. Definitions

Your Weekly Seller Report now can be found in Seller Center!

Guide to Analytics Portal

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My Highlights

My Dashboard

My SKUs

My Top Brands

My Top Categories

Definitions


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Filter for Last 30 days

performance or Last 7 daysFilter for Categories or BrandsReset all filter


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Top Selling SKUs

Top 10 SKUs by revenue

Top Selling SKUs: Out-of-stock/ To be Out-of-stock

All SKUs that are out-of-stock or projected to be out-

of-stock within 7 days, sorted by descending revenue

Worst Selling SKUs

Top 10 SKUs by page views with

no sales

Top Uncompetitive SKUs

All uncompetitive SKUs sorted by descending page

views


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Revenue & Items:

Gross revenue and items sold before

returns and refunds

Conversion:

Items sold divided by

page views of those

products across web

and app

Stocks:

Current stock count and

projected number of

days to out-of-stock

based on past sales

history

Page views:

Number of times

customers have viewed

the product page across

web and app

Price:

Current price of the SKU

Lowest Price Found:

Lowest prices found for the

same SKU on other platforms


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Step 1 – Right click on the dashboard and click on Step 2 – Export data to CSV or Excel

Note: Please make sure that your pop-out blocker is deactivated

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My Highlights

My Dashboard

My SKUs

My Top Brands

My Top Categories

Definitions


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Data available till (date)

This will show you the

latest date of every data

provided

Category 1, category 2 & Brand:

Search by primary or secondary category or Brand

Month: Current Month till date vs last month till date

Week: Last 7 days vs Last 8th – 14th day

Day: Yesterday vs the day before yesterday

Purchasable SKUs:

All SKUs that are active & have stocks at the date this report was

generated

Selling SKUs:

SKUs with at least 1 order in the specified period

Viewed SKUs (No sales):

SKUs that have page views with no sales in the specified period

Revenue Lost Due to OOS:

Lost revenue per day in the specified period for the products are out-

of-stock


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Revenue:

Gross revenue before

returns, refunds and

vouchers

Orders:

Gross orders before

returns, refunds and

vouchers

Page Views:

Number of times

customers have viewed

the product page

across web and app

Conversion Rate:

Items sold divided by

page views of those

products across web

and app

% Out-of-stock:

% of selling assortment

out-of-stock weighted

by SKUs sales

Price

Uncompetitiveness:

% of assortment that is

not competitive

compared to matching

SKUs on other

platforms

Doughnut Chart:

The summary of your

selling, viewed and

non-selling SKUs in

chart

Sales Evolution last 30

days:

Your sales summary in bar

chart within the last 30

days.

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My Highlights

My Dashboard

My SKUs

My Top Brands

My Top Categories

Definitions


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Conversion rate


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Select the type of

dashboard you would like

to look at

The “Selected Metric” will

change according to the

dashboard you select


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Conversion rate

Action that you should take based on stocks, pricing

and traffic data:

- Restock when stocks is running low

- Re-price improve the price if they are uncompetitive

- Improve content low conversion rate

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My Highlights

My Dashboard

My SKUs

My Top Brands

My Top Categories

Definitions


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Export Table:

All data can be

exported to Excel

% of Views:

Split of page views by

brands

% of Items Sold:

Split of items sold by

brands

% of Revenue:

Split of revenue by

brands


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Top Brands:

Brand-wise

performance in the

specified period

across multiple metrics

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My Highlights

My Dashboard

My SKUs

My Top Brands

My Top Categories

Definitions


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Export Table:

All data can be

export to Excel

file.

% of Views:

Split of page views by

brands

% of Items Sold:

Split of items sold by

brands

% of Revenue:

Split of revenue by

brands


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Click on + button

to expand to

category level 3

Top Categories:

Category 2 and 3 performance

in the specified period across

multiple metrics

Frequently Asked Questions

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Frequently Asked Questions

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Q A

1 What are the key metrics I should focus on?Revenue, orders & items sold are key to understanding how your business is performing

Key drivers of your business are page views, conversion rate and average basket size

2 How do I increase my page views?

Drive traffic to your product pages!

• Add your best products to Lazada campaigns to increase exposure

• Drive your customers from your marketing campaigns to Lazada product pages

• Run marketing campaigns on Facebook or Google Adwords

• Direct organic traffic from your website to your Lazada product pages

3 How do I increase conversion rate?

Improve your content!

• Reduce your sales price to ensure customers are seeing the best deal in the market

• Add more high quality images; Images with 4+ images perform better

• Create detailed product description including photos & videos wherever possible

4 How do I increase my average basket size?Focus on increasing your page views and conversion rate to grow your business

Increase average basket size while maintaining conversion rate by creating product bundles

5 What are the key actions I should take? Identify the top SKUs with stocks, pricing or content issue and improve them

6 What is the currency displayed? <your country> currency

7 I want more information. How can I get it? [ Please include all feedback in the feedback box at the bottom of the page ]

Thank you

analytics portal - home page (en) | lazadacommy] analytics portal...guide to analytics portal 16...

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