andrew grill social media 09 london
DESCRIPTION
Slides presented at Social Media 09 in London 12th November 2009. More info at http://socialmedia09.comTRANSCRIPT
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@andrewgrill
LondonCalling.mobi
Engagement in the real world
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Why are we here?
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Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversationon the social Web.
Dave Evans bit.ly/nublack
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4 rules
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Listen
Learn
Engage
Integrate
bit.ly/4rules
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ListenListen
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Learn
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Engage
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Who do we engage with?
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Just like in real life…
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Integrate
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@andrewgrill
LondonCalling.mobi
andrewgrill.com/contact