angie's portfolio march 2015

7/23/2019 Angie's Portfolio March 2015

http://slidepdf.com/reader/full/angies-portfolio-march-2015 1/56

LET’S MEET AT THE NEXT L EVEL



Branding Strategy and Business Development

Graphic Designlogo, website, print materials

Interior Design

Exterior Design

Multimedia

videos, photography

Operation Management/Consulting

hospitality, customer services, event planning,

industry networking

Marketing

social media, press release

KEYCONCEPT

SERVICES

KEYCONCEPT is an emerging branding strategy and businessdevelopment company. We elevate your potential to the nextlevel by strengthening your business and enhancing yourcustomers’ experience.

WWW.KEYCONCEPTDESIGN.COM

U N L O C K T H E P O T E N T I A L



#000000 #FFFFFF #EB2026


http://slidepdf.com/reader/full/angies-portfolio-march-2015 7/560BRANDING

BRANDING | INTERIOR | EXTERIOR | CULINARY | PR & MARKETING

Strings Ramen Shop serves Japanese ramen in Chinatown. Theconcept of Strings was to take the street style and put i t indoors.The restaurant has a main “al leyway” and l i t t le walkways thatsimulate the appearance of streets. The interior of Strings is

almost entirely wood which adds a sense of nature and comfort to the restaurant. From the floors and walls, and to the benches, the wood is comforting and amicable which augments thewarmth one wil l f ind in a bowl of ramen. The white lanterns thatf loat from the ceil ing give the customers a sense of relaxation.The kitchen is open and the customers can witness their ramenbeing made with great care and the highest quality ingredients

Opened in the beginning of 2014. James Beard Award-Winningand Thri l l ist writer rated Strings the #1 Ramen Shop in Chicago.

COMMERCIAL CASE 1



TIRAMISU

CHOCOLATE TRUFFLE

LEMONCELLO FLUTECOPPA CAFFE GELATO

PISTACHIO GELATO RAMUNE 2.95

5.95

6.955.95

5.95 5.95

SASA DANGO

STRINGRIA

3.95

7.95/11.95

MATCHA MOCHI 3.95

2.95ROYALMILKTEA &CREAMSODA

Gratuity of 18% willbe automatically addedtopartiesof 5 or more.

Nosplit checks.Maximumof 3credit cardsper check.

PLEASE REFER TO TAKE OUT MENU TO SEE WHAT IS AVAILABLE FOR TAKE OUT

[email protected]

[email protected]

BrandingandInterior designedby KEYCONCEPTDESIGN

WEOFFER STRINGSGIFT CERTIFICATES

#STRINGSRAMENONANY SOCIALMEDIA TOGET FREE

EDAMAMEOR AJITSUKETAMAGO

DON’TFORGET TOGET YOUR LOYALTY CARDSTAMPED

YAKI SOBA焼きそば (日式炒麵條)

ターキー

12.95

Ramennoodlepan friedinduck oilwithkikurage

mushroom,scallion,fried eggandaccompanied by a

sideof dashibrothwith scallionandnarutomaki.

鴨油黑木耳炒麵，配鰹魚魚板湯

手撕火雞肉

TURKEY

黒豚ソーセージ

12.95

黑豚香腸

KUROBUTASAUSAGE

黒豚

12.95

日式黑豚腩肉

KUROBUTA

鴨胸肉

13.95KAMO

ピリ辛タラバガニ

13.95

辣蟹

SPICY CRAB (NO EGG)

追加の肉

2.95

添加肉

ADDITIONALMEAT

DESSERT デザート(甜點杯)

ティラミス

5.95

提拉米蘇杯

TIRAMISU

チョコレートアイス

6.95

黑巧克力雪糕CHOCOLATETRUFFLE

ピスタチオアイス

5.95

果仁味意式雪糕杯

PISTACHIOGELATO

コーヒーアイス5.95

咖啡味意式雪糕杯

COPPA CAFFE GELATO

抹茶餅

3.95

綠茶雪米糍

MATCHA MOCHI

SIDESおかず (小菜)

OSHINKOMORIAWASE

KAMO

AJITSUKETAMAGO 0.95

6.95

3.95

味付け玉子

お新香盛り合わせ腌制蔬菜

CRISPY PORKSKIN 1.95

クリスピー豚皮

EDAMAME 2.95

枝豆

鴨胸肉

KUROBUTA 5.95

黒豚日式黑豚腩肉

TOASTEDGARLIC 1.95

揚げニンニク烤蒜

溏心蛋

SPICY MENMA 1.95

ピリ辛メンマ辣筍乾

脆豬皮

RICE BOWL丼 (米飯料)

CHAZUKETURKEY

CHAZUKEDUCK

5.95

5.95

6.95

鴨のお茶漬け

鶏肉のお茶漬け

黒豚ソーセージのお茶漬け

Japanesedishmade by pouringgreentea

anddashiover cookedrice.

Cookedricetopped withraw seafood.

2Toppings

3Toppings

SASHIMI BOWLCHAZUKE (茶泡飯) (刺身蓋飯)

雞肉茶泡飯

ピリ辛ホタテ丼香辣帶子刺身

三文魚子

鴨胸肉茶泡飯

黑豚香腸茶泡飯

CHAZUKEKURO

BUTA SAUSAGE

11.95

いくら丼

IKURA

SPICY SCALLOP

9.95

ピリ辛カニうに丼

香辣蟹肉海膽刺身

SPICY CRAB ANDUNI

BEVERAGES飲物 (飲品)

ラムネ波子汽水

RAMUNE

POP 1.95

ソーダ蘇打

ROYALMILKTEA 2.952.95

サイダー日本果醋蘇打

JAPANESECIDER 2.95

こうちゃひめ

CREAMSODA 2.95

クリームソーダ

サングリア

奶油蘇打

雜果特飲

特典/優惠

紅茶姫

STRINGRIA

PROMO

7.95/11.95

Ask server for flavor options

2pc

笹だんご

2.95

竹葉紅豆粿

SASA DANGO

RAMEN 101

SAPPORO 札幌

HAKODATE 函館

The famousrich Miso Broth is1 of Japan’s

most influential ramen styles, mainly

because it wasoriginated from here.

HakodateistheNorthern BayCity

known for itsShio

Ramen with a pale

clear broth made with

plentyof seasalt.

TOKUSHIMA 徳島

Tokushimastyle tend touse thin, straight,

and soft noodlesin 3 stylesof soup;

black, white, or yellowTonkotsu-Shoyu

broth served their famouspork sparerib

and rawegg.

HOKKAIDO北海道

HONSHU本州

SHIKOKU 四国

KYUSHU 九州

KITAKATA喜多方

Hakata 博多

Featuresa flat, curlynoodle

with significant amount of

spring water added, usually

served in a light clear Shoyu

based broth. Also known for

their large servingportion.

TOKYO 東京

Originallycame from

Yokohama area and wascalled

the “Chinese style,”typically

served with curlyegg noodle in

Shoyu Broth and Bonito or

Kombu Seaweed broth.

(Similar to the Shoyu Broth we

servehereat STRINGS!)

1 of Japan’stop 3 ramen stylesis“Kyushu

Tonkotsu Ramen,” mostlyservewith ultra

thin and straight noodle. Somecitiesin

thisregion also mixclam, soy, or chicken

broth to itswhite-thickbone broth.

等拉麵的同時, 不妨認識多一點拉麵文化吧 !

日本四個主島從東到西，幾乎各地都有形成自己獨特風格的拉麵，

如日本三大拉麵的札幌（北海道）拉麵、博多（九州）拉面、喜多方（本州）拉麵，

東京風(醬油+ 捲麵), 函館風(鹽味清湯+直麵)、其它還有橫濱、和歌山、長崎拉麵等。

A wide varietyof ramen existsin Japan, with geographical and vendor-specific

differences, even in varietiesthat sharethe same name.

Here we would liketo introduce some major Ramen stylesfrom Japan.

Ramen can be broadlycategorized byits noodles and broths.

@stringsramen

@stringsramenshop

@stringsramen

@stringsramen

レモンソルベ

5.95

檸檬雪葩杯

LIMONCELLOFLUTE

(雙併)

1Topping 6.95(一併)

(三併)

Black mayu oil and garlic oil

黑麻油, 自家製蒜油

Red ginger,green onion,fish cakes

紅生姜,青蔥絲, 魚板

有機原隻火雞, 老母雞, 海鹽熬製之湯底

Organic chicken and turkey bonestock

ToppingChoices

ToppingChoice

ToppingChoices

ToppingChoices

Wasabi oil or organic chicken oil芥末油 /有機母雞油

menma,nori, bean sprout,red ginger筍乾, 紫菜, 豆芽, 紅生姜

Dashi broth madewith soy sauceimported

bonito fish and seaweed

上等原隻鰹魚乾配以昆布熬煮之醬油清湯

Black mayu oil and butter黑麻油，牛油

甜玉米，青蔥,豆芽，蒜泥

雞骨/有機原隻火雞

三重混合味噌

Corn,scallion,be an sprout,and crushed garlic

Threetypes of miso

Organic chicken and turkey bonestock

Black mayu oil and garlic oil

黑麻油，自家製蒜油

鮮蒜泥，黑木耳，青蔥，乾竹筍

熬以48小時之日本黑毛豬骨濃湯

Crushed garlic,kikurage scallion,and menma

Slow boiled berkshirepork bonestock

SHIO RAMEN塩ラーメン (海鹽拉面)

TURKEY 10.95

手撕火雞肉ターキー

TONKOTSU RAMEN豚骨ラーメン (豚骨拉面)

KUROBUTA

KAMOAND KUROBUTA

黑豚チャーシュー

黑豚チャーシュー鴨胸

15.95

13.95

黑豚腩肉/叉燒

黑豚腩肉/叉燒

SHOYU RAMEN醤油ラーメン (醬油拉面)

9.95TOSAKA ANDSCALLION

海苔,ねぎ,鳴門巻き鮮海苔,青蔥,魚板

12.95KUROBUTA

黑豚チャーシュ味玉黑豚腩肉/叉燒,溏心蛋

MISO RAMEN味噌ラーメン (味噌拉面)

KUROBUTA

カニ爪

16.95

13.95

帶子

SEAFOODANDKURO BUTA

ホタテ

黑豚チャーシュー黑豚腩肉/叉燒

海老

蝦蟹肉

黑豚チャーシュー

黑豚腩肉/叉燒

RECOMMENDED: RAMEN BOWL NOT MEANT FOR SHARING

STRINGS WAS RATED AS THE #1 RAMEN SHOP IN CHICAGO BY THRILLIST!

1. Do not wait, eat our homemade ramen right away!

2. Mix the broth and take a slurp.

3. Soak the nori in the broth and eat within the first few slurps.

4. Head for the noodles and slurp them up, loudly.

5. Once noodles are gone, enjoy the rest of your soup or order Kae Dama.

6. Get your loyalty card stamped!

It should take no more than 10 minutes to finish.

STRINGS GUIDE 101

Contrarytopopularbelief,ramenoriginatedinChinabeforetravelinginto

JapanandJapanesecuisine.Somebelievethat“ramen”isthe Japanese

pronunciationoftheChineseword“lamian,”meaning“hand-pullednoodles.”

NearlyeveryregioninJapanhasitsownvariationoframen;whileyou waitfor

yourramen,pleaserefertoour“Ramen101”(back)to knowmoreaboutthe

RamenCulture.Slurpup!

拉麵源自中國，在日本一般將拉麵列入“中華料理”，經過幾十年

演變後,日本拉麵在湯料、麵料和麵碼上已經自成一體。

其實，拉麵風格多變,沒有”標準味道 ”，每個麵店和顧客都有自己的喜好。部分人以為「有紙可圈才是正宗拉麵」，然而這是嚴重誤

會，事實上，在日本真正頂級拉麵店都不設選擇, 麵質,湯的濃度

等均由師傅決定。

STRINGS 弦屋本舖提供四種原配方湯底,配入45秒煮成的自家

製直麵，和日本進口黑野豬肉,原隻鰹魚等食材, 並不時推出季

節性的新產品。

RAMEN HISTORY

おでん (關東煮)

0.95

Odenisa Japanesewinter snackconsistingof vegetablesandmeat brewedtogether inalight,

soy-flavoreddashi broth.Ingredientsvary accordingtoregion.

關東煮，一説是「廣東煮」的訛音，是關西料理, 通常材料包括煮雞蛋、蘿蔔、蒟蒻、竹輪等，放在昆布或者鰹魚湯裏煮, 是日本的路邊小吃。近年在台灣,香港,大陸也十分流行,但口味與用料各異。每串/ each

HANPEN

軟魚糕はんぺんsoft fishcake

KUROBUTA SAUSAGE

黒豚ソーセージ黒豚香腸berkshireporksausage

杏鲍菇

HIRATAKEMUSHROOM

ヒラタケkingoyster mushroom

AGETOFU

薩摩揚げ油豆腐friedtofu

IKAMAKI

いか巻花枝卷squidwrappedin surimi

KOBANAGE

つみれ揚げ魚餅friedfishsurimi

MUSUBIKONBU

昆布海帶seaweedknot

AGEBALL

つみれ豆腐魚丸friedfishball

DAIKON

大根白蘿蔔radish

CHIKUWA

竹輪ちくわfishring

TOGO

CRABMEAT, SCALLOP, SHRIMP

11.95ODEN

おでんラーメン關東煮拉面

かえ玉 (續加麵條)1.95EXTRA NOODLESFOR THE REMAINING SOUP

KAE DAMA

RAMEN TERMINOLOGYAjitsukeTamago( MarinatedLavaEgg )

BeniShoga( PickledGinger)

Dashi(FishBroth )

Ikura(SalmonRoe)

Kamo(DuckBreast )

Kikurage( BlackEar Mushroom)

KuroButa(BerkshirePig )

Menma( BambooShoot)

Narutomaki( FishCake)

Nori(RoastedSeaweed)

OshinkoMoriawase( PickledVegetables)

SasaDango( MochiandRedBeanWrap)

Tosaka(Seaweed)

Uni(SeaUrchin )

main i ngredients

main ingredients

main ingredients

main ingredients

HELL RAMEN

LEVEL OF SPICY

WINTER SPECIAL

LEVEL 3

LEVEL 4

LEVEL 2

LEVEL 1

13.95地獄ラーメン (地獄拉面)

WARNING: We are not liable for anyhealth problems due to the spiciness.

LEVEL 4 CHALLENGE! Finish the whole bowl of ramen within 20 minutes,broth included and it will be on the house!

Level increases when over 20 participantsbeat the challenge.

*Ask server about ingredients

Buy 10 bowls of ramen and get t he 11th FREE!

RAMENSTRINGS.COMVALID AT ANY STRINGS LOCATION

To:

From:

Amount: Date:

Authorized Signature:

GC#

STRINGS YOU SLURPNot responsible for lost gift card.

MENU

GIFT CARD

BUSINESS CARD

SUB MENU

Strings would like to express our most heartfelt gratitude in

the way that you covered and promoted our Ramen Shop.

The positive energy that you conveyed in broadcasting

our appeal has reached many more people than we ever

expected. All the staffs at Strings would like to Thank You

for such favorable media coverage.

Sincerely,

STRINGS RAMEN SHOP

[email protected]

For contact and rsvp:

GRAPHIC DESIGN

THANK YOU CARD



BROTH

PORK

CHICKEN AND TURKEY

雞骨/有機原隻火雞

熬以48小時之日本黑毛豬骨濃湯

STRINGSPartnershipopportunity

[email protected]

[email protected]

WE OFFER STRINGS GIFT CERTIFICATE

DON’T FORGET YOUR LOYALTY STAMP CARD

@stringsramen

@stringsramenshop

@stringsramen

@stringsramen

SORRY, NO RAMEN TAKE OUT

STRINGSRAMEN.COM

2141 S. ARCHER, CHICAGO, IL 60616

SU-TH 11AM-12AM F-S 11AM-2AM

312.374.3450

YOU SLURP

B la c k C ry st al W h it ePink

SEA SALT OPTION

Considered by many tobethe next “super food”.

Bonebrothsaretypically simmered for a long

timetoproducethegelatin from rich collagen

jointsand releaseminerals from bones.

TO GO

加盟店咨詢

Branding and Interior designed by KEYCONCEPTDESIGN.com

0

TAKE OUT MENU

COUPON FLYER

WEB LAYOUT



Enterance: 3

Seating: 65

Indoor Seating: 45

Outdoor Seating: 20

Kitchen Capacity: 5

Restroom: 2

FLOOR PLAN


http://slidepdf.com/reader/full/angies-portfolio-march-2015 11/5613D PERSPECTIVES


http://slidepdf.com/reader/full/angies-portfolio-march-2015 12/56CUSTOM PRODUCT DESIGN

105 1/2"10"

5 "

13"

3 "

3 "

9"

1 0 5

1 / 2 "

4 1 / 2

"

3 1/2"1 1/2"

4 1

1 / 2 "

BOWL SHELF

METAL SHELF


http://slidepdf.com/reader/full/angies-portfolio-march-2015 13/56 1EXTERIOR DESIGN


http://slidepdf.com/reader/full/angies-portfolio-march-2015 15/561INTERIOR DESIGN


http://slidepdf.com/reader/full/angies-portfolio-march-2015 16/56PRINT PRODUCTS


http://slidepdf.com/reader/full/angies-portfolio-march-2015 17/561CULINARY CONSULTANT


http://slidepdf.com/reader/full/angies-portfolio-march-2015 18/56PRESS

ABC7 the Hungry HoundWGN with Marcus Leshock

SEEN ON

Also mentioned In

“ ”



SOCIAL MEDIA

On the top 25 most Instagrammed Restaurants in Chicago

Over 2,000 likes and 4,000 visits

-Refinery29’s Best of Instagram

@stringsramen

@stringsramenshop

1MARKETING

@stringsramenchicago

We are on Youtube with our promo videos



#000000 #FFFFFF #999999

BRANDING


CENTERLINE, located on the f irst f loor of the Zhou B Art Center,functions as a café and lounge during the day, but changespace at night and becomes a ful l-service bar. CENTERLINE’sblack, white, and metall ic si lver décor combine to create amodern and sleek environment. Adding a touch of blue l ight to

the design adds a sense of intrigue while a touch of green givesa friendlier atmosphere.


http://slidepdf.com/reader/full/angies-portfolio-march-2015 21/562FLOOR PLAN

Enterance: 2Seating: 25

Bar Capacity: 3Standing Capacity: 60

Restroom: 1

COMMERCIAL CASE 2


http://slidepdf.com/reader/full/angies-portfolio-march-2015 22/56CUSTOM PRODUCT DESIGN


http://slidepdf.com/reader/full/angies-portfolio-march-2015 23/562FURNITURE SELECTION


http://slidepdf.com/reader/full/angies-portfolio-march-2015 25/562INTERIOR DESIGN



THAI REDEFINED THAI REDEFINED

#000000 #FFFFFF #878787

BRANDING

BRANDING | INTERIOR | EXTERIOR | CULINARY

Herb is Thai food redefined to attract a health conscious audience that demands quality ingredients in their adventures in hautecuisine. Herb’s brand is expressed through its microgreens thatare used to create their elegant and vibrant dishes. Intentionall ines and a touch of color in the plating satiate the eyes and thefresh ingredients from tradit ional Thai fare create a delicious

and healthy dining experience. We collaborate with the ownerand Chef, Patty Neumson, as a branding and culinary consultant to create their four seasonal prix fixe menus and deliver the greatest possible dining experience to her customers.Collaborated with Siri Design for interior.

Honored to be l isted on the Michelin Guide’s 2015 Chicago BibGourmands just 5 months after opening.


http://slidepdf.com/reader/full/angies-portfolio-march-2015 27/562WEB LAYOUT

COMMERCIAL CASE 3


http://slidepdf.com/reader/full/angies-portfolio-march-2015 28/56EXTERIOR DESIGN


http://slidepdf.com/reader/full/angies-portfolio-march-2015 29/562CULINARY CONSULTANT



#FFFFFF #F16221 #828282


Headquater Salon was designed to be simple and minimalist ic.As a salon, we wanted to use minimal color to create a space

that is never changing. Any new trends can and will be suitedfor a sleek interior. Having white as the dominant color createsa fresh and open space, i t is also used as a sett le backdrop toevery hairstyle presented after a nice cut and color.


http://slidepdf.com/reader/full/angies-portfolio-march-2015 31/563BRANDING

2145A S. CHINAPLACE CHICAGO ILL 60616

10%

DISC 3 1 2 - 8 4 2 - 1 3 5 3

I I I I I I I I I I I I I

www.headquarterchicago.com . .

. .

. .

COMMERCIAL CASE 4


http://slidepdf.com/reader/full/angies-portfolio-march-2015 32/56EXTERIOR DESIGN



Entrance: 1

Salon Seating: 11

Stools: 6Standing Capacity: 70Rooms: 3

Restroom: 1



#000000 #FFFFFF #EB2026

InJung Oh is a Korean-American art ist . The name of her series isderived from an ancient Korean tale of royal tragedy. According

to legend, three thousand concubines of a recently deposedking took their l ives by throwing themselves off a cl i f f . In herworks, Oh represents the king’s wives and, abstractly, femininity

through the imagery of billowing skirts and the human bodyas f lower petals and stamens. This inherently tragic story iscountered by the symbolism of f lower blossoms as l i fe renewing,of subsequent generations of women, of l i fe in perpetuity.



http://slidepdf.com/reader/full/angies-portfolio-march-2015 35/563WEB LAYOUT

PERSONAL CASE 1


http://slidepdf.com/reader/full/angies-portfolio-march-2015 37/563EXTERIOR AND INTERIOR DESIGN




A modern luxury home for any couple and their growing children.In addit ion to furnishing, the visual environment is functional,eff icient, and safe. The space is thought out with generous openspaces used for entertainment.

3RESIDENTIAL

2828 W LYNDALE ST

2828 W Lyndale St This is a Single-Family Home loc ated at 2828 WestLyndale Street, Chicago IL. Thisproperty is in the Logan Squareneighborhood in Chicago, IL.The average l ist price for LoganSquare is $309,239.

In November of 2011, theold residential was sold for$81,000.

In October of 2013, the newrenovated residential buildout cost was $400,000 andwas sold for $599,000.

BEFORE

AFTER

RESIDENTIAL CASE 1



First Floor

Basement

Second Floor



Enterance: 2Floors: 3

Restroom: 3.5

Bedrooms: 4

Closets: 5

Kitchen

Living Room

Washer/Dryer Room

INTERIOR DESIGN




PURCHASED PRICE FOR LANDBUILD OUT COST (f ixutures included)TOTAL COST

3 Bedrooms, 3 Bathrooms, Patio (13x14 ) , Back Deck (19 x 10) ,and Parking. The total of 1st f loor and Basement combined is3000 Sq Ft.

There are 4 outdoor spaces including front terrace, back deck,walk-out patio off lower level and pvt garage roof deck.

PROFIT (VALUE)

PROFIT (%)

UNIT 1 SALES PRICEUNIT 2 SALES PRICEUNIT 3 SALES PRICE

TOTAL SOLD PRICE

$212,500$800,000

$1,012,500

$437,50043%

$600,000$375,000$475,500

$1,450,000

4RESIDENTIAL

1461 W AUGUSTA BLVD

RESIDENTIAL CASE 2



Third Floor

Unit 3

Second Floor

Unit 2



Enterance: 1

Floors: 1

Restroom: 2

Bedrooms: 2-3Closets: 2

Kitchen

Dining Room

Living Room

Washer/Dryer Room

Parking

EACH UNIT

Floor Basement

Unit 3




PURCHASED PRICE FOR LANDBUILD OUT COST (f ixutures included)BUILD OUT COST (f ixutures included)

TOTAL COST

2 lots, one with a property one empty , Structure not suitable forre-hab. Both lots being sold “AS-IS” as pair for land value only.

Condo, Single Family attached, All with Patio

TOTAL SOLD PRICE

PROFIT (VALUE)

PROFIT (%)

1348 BUILDING

UNIT 1 SALES PRICEUNIT 2 SALES PRICEUNIT 3 SALES PRICE

1350 BUILDING

UNIT 1 SALES PRICE

UNIT 2 SALES PRICEUNIT 3 SALES PRICE

$712,500$800,000$800,000

$2,312,500

$3,375,500

$1,063,00046%

$1,555,500$650,000$482,000$477,500

$1,820,000$685,000

$450,000$685,000

RESIDENTIAL

1348/1350 DIVERSEY PKWY

RESIDENTIAL CASE 3

4



1350 W DIVERSEYUnit 3 (First Level)

FLOOR PLAN

Enterance: 2

Floors: 1

Restroom: 2Bedrooms: 2

Closets: 2

Kitchen

Dining Room

Living Room

Washer/Dryer Room

Garage


http://slidepdf.com/reader/full/angies-portfolio-march-2015 49/564INTERIOR

*Designed build out



WHY IS BRANDINGI M P O R T A N T ?

Branding is more than just a logo or graphicelement. When you think about your brand, you

really want to think about your entire customer

experience; everything from your logo, your

website, your social media experiences, the way

you answer the phone, to the way your customers

experience your staff. THAT is a BRAND. In short,

your brand is the way your customer perceives you.

It is critical to be aware of your brand experience

and have a plan to create the brand experience that

you want to have. A good brand doesn’t just happen,

it is a well thought out and strategicly planned.

BRANDING PROMOTES RECOGNITIONPeople tend to do business with companies they are familiar with or recognize. If your branding is

consistent and easy to recognize, it would ensure customers trust in your company.

YOUR BRAND HELPS SET YOU APART FROM COMPETITIONIn today’s global market, it is critical to stand apart from the crowd. How do you stand out from the

thousands or millions of similar organizations around the world? Your company’s original branding.

YOUR BRAND TELLS PEOPLE ABOUT YOU BUSINESS DNAYour full brand experience, from the visual elements (like your website) to the way that your phones are

answered, tell your customer about the value of your company.

YOUR BRAND PROVIDES MOTIVATION & DIRECTION FOR YOUR STAFFA clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act,

how to win, and how to meet the organization’s goals.

A STRONG BRAND GENERATES REFERRALS

People wear brands, eat brands, listen to brands, and they are constantly telling others about the brands they love. On the ip side, you can not tell someone about a brand you can’t remember. A strong brand is

critical to generating referrals or viral trafc.

YOUR BRAND HELPS YOU CONNECT WITH YOUR CUSTOMERSA good brand connects with people at an emotion level, they feel good when they buy the brand.

Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional

level when they engage with the company.



NAME BRAND STORE BRANDSMayonnaise $0.08 $0.03 - $0.06

Ketchup $0.05 $0.02 - $0.05

Ice Cream $0.39 $0.28 - $0.43

Cranberry Juice $0.38 $0.25 - $0.50

Cashews $0.64 $0.39 - $0.75

Frozen Shrimp $1.54 $1.25 - $3.00

PRODUCT COST PER SERVING

*Information provided by Consumer Reports

Private-label foods often meet or beat the big brands, however, consumers will still go for a name brand;

a brand they recognize and trust.



Public Relations Strategy

Social Media PR Strategy

Media Relations

Sponsorship

PR Publicity

Event Management and PR Events

Public Relations Marketing

Photo Calls



WHY IS PR MARKETINGI M P O R T A N T ?

Public relations revolves around thisuniversal truth: people act based upon

their perception of facts. By managing,

controlling, or inuencing people’s

perceptions, public relations professionals

hope to initiate a sequence of behaviors

that will lead to the achievement of an

organization’s objectives. When those in

public relations successfully create, change,

or reinforce opinion through persuasion,

their primary objective is accomplished.

What the public wants to hear is a good story. Good PR is

the telling of a good story. The better the story, the better

the acceptance by the public and the better the public

relations. Of course if the story is especially appealing

to those that could be your clients, then you could havea PR homerun. In this case, it is communication with

your target market that may or may not be very public

WHAT IS INVOLVED IN PUBLIC RELATIONS?

Press Releases- Press releases are an excellent way of presenting your company’s concept or

updating the public about recent changes regarding your business and its products. They are often

distributed online.

Media Alerts- Media alerts are similar to a press release. Instead of providing information about

your company concept changes, products, you would inform the media about a conference or event

you are holding. The idea behind this is to encourage photographers or reporters to attend, providing

exposure for your company.

Press Tours- Identify the important and inuential journalists or bloggers within your industry. Then

provide a reason to get them to meet with you, or simply have a conversation. Create an interesting

and newsworthy topic to do with your business for them to write about, aiming to make it interesting

enough to the readers of the journalist or blogger.

Trade Shows- Attending trade shows specic to your industry are an excellent method for networking

with inuential people. It allows you to build up connections, develop your brand, and generate interest

in your company.

Email Marketing- Whilst this technique is often heavily associated with internet marketing, it often

plays a key role within a PR expert’s toolkit. The idea is to create a database of potential and existing

customers. You will then use it to email them with information regarding your industry, or present themwith your new products.

Social Networking- With the recent rise in active social media users, the purpose of social media

from a business perspective has risen dramatically. The idea is to build and maintain relationships with

your potential and existing customers.

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angie's portfolio march 2015

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