anintroductiontoautomotivesocialmedia 100209224109-phpapp01 (2)
TRANSCRIPT
An Introduction to Automotive Social Media
February 4, 2009by TK Carsites
An Introduction to Automotive Social Media
February 4, 2009by TK Carsites
Course Instructor: JD Rucker
Agenda
1. Who We Are2. What Social Media Cannot Do for You3. What Social Media Can Do for You4. Defining the Types of Social Media5. The Three M’s of Social Media
Strategy6. Time and Tools7. Q & A
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Who is TK Carsites8 Years as an Automotive Marketing
FirmSpecializing in:
Website DesignSearch Engine OptimizationSocial Media Marketing
JD Rucker, Chief Marketing OfficerEmbedded in Social Media since 20073,000 Facebook Friends80,000 Twitter Followers500 Digg Front PagesExperience in the Automotive
Industry 4
What Social MediaCANNOT Do for Car Dealers
Directly sell more carsReplace primary dealer
websitesRun itself on autopilotReach “Millions of People”
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What Social Media CAN Do for Car Dealers
Become a point of connection between dealerships and their local customers
Offer "Web 2.0 Credibility“Allow for a quick exchange of sales
informationExtend the brand of the dealership and
the companyGenerate buzz through viral marketing
campaigns6
Types of Social MediaSocial Networks
FacebookTwitterMySpace, LinkedIn, Others
Social NewsDiggRedditStumbleUpon
Social ContentBlogsYouTubeFlickr
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Social NetworksFacebook
Profiles are for PeopleFan Pages are for BusinessesCustomizing Fan Pages are a MustBuilding Ambassadors is Key
TwitterProfiles are for People and BusinessesYou can have more than 1 AccountMore than 1 Person can Manage
AccountsDo NOT Feed Inventory or Specials
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Social NewsDigg, Reddit, StumbleUpon
Post Interesting Industry or Local NewsDrive Traffic to Social Content SourcesDo not spamDo not attempt without understanding
the sites
9
Social ContentYouTube
Customer TestimonialsProfile Videos of Specific
VehiclesInformational Videos
Dealership BlogDealership NewsEmployee SpotlightLocal EventsIndustry News
Flickr10
The Three M’s of Social Media StrategyManaging
ProfilesContent SourcesSearch Engine Optimization
MonitoringBuzzCustomer FeedbackEmployee Discussions
MarketingViral MarketingBrand BuildingSearch Engine Reputation
Management 11
Time and Tools5 minutes, 30 minutes, 2 hours,
Full TimeAssigning the Right People TasksTools to SimplifyArticles to ReadFuture CoursesTK Carsites Can Help
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