“We’re writing the story we want to tell”

CONTENT

OUR IDEA2-7

OUR IMPACT9-24

OUR VOICE26-29

ANA SALDARRIAGAPRESIDENT OF AIESEC IN

COLOMBIA 13/14

WELCOME TO THE ANNUAL REPORTOF AIESEC IN COLOMBIA FOR 2013-2014

Since its creation in 1948, AIESEC globally seeks peace and fulfillment of human-kind’s potential by enabling strong team and exchan-ges experiences that develops globally minded leaders for the world. In AIESEC in Colombia we believe that we can make a direct contribution to our country by developing the right leadership in the young po-pulation that has the call to step up and make a difference in their society. However, making this happen is not an easy task. It involves vision, ambition, persistence and humility.During this year, we brought clarity on how to connect our organization with the world, and how each action of each members was con-tributing to develop themselves and therefore, contributing to develop better citizens for our country. We had the ambition to believe that we could be a global role model by setting the example on how it is possible to grow like never before in all of our programs and still, make a bold stand

Program to levels never seen before. This am-bition led us to become a global reference on how to provide purposeful internships with mas-sive professional impact and grow over 92% in the case of the incoming internship program and in the outgoing, we became the Top 1 entity in absolute growth among the global network.This 2013-2014 was the term that together, LCs, LCPs, MCs y AI decided to work together on how to be aligned with our organizational promise to develop more and better experien-ces and break all the limits that were presented throughout the way to make it happen.As President of AIESEC in Colombia it was a honor to be able to lead this movement and on behalf of the 17 individuals that were part of the MC Thrive, I want to thank for all the current AIESECers that stood together with us and took the challenge to keep working to succeed on our common purpose of peace and fulfillment of human-kind’s potential in Colombia for the generations to come.

Humbly yours,Ana M. Saldarriaga

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OUR VALUES

We lead by example and inspire leadership through action and results. We take full responsibility for our role in developing the po-tential of people.

We are consistent and transparent in our de-cisions and actions. We fulfill our commitments and conduct ourselves in a way that is true to our identity.

We seek to learn from the different ways of life and opinions represented in our multicultural environment. We respect and actively encourage the contribution of every individual.

We create a dynamic en-vironment by active and enthusiastic participation of individuals. We enjoy being involved in AIESEC.

We aim to deliver the highest quality perfor-mance in everything we do. Through creativity and innovation we seek to continuously improve.

We act in a way that is sustainable for our orga-nization and society. Our decisions take into ac-count the needs of future generations.

ACTIVATING LEADERSHIP

DEMOSTRATING INTEGRITY

LIVING DIVERSITY

ENJOING PARTICIPATION ACTING SUSTAINABLY

STRIVING FOR EXCELLENCE

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To develop global minded lea-ders that connect their everyday actions towards achieving peace and fulfillment of human-kind’s potential by enabling more and better leadership and exchan-ges experiences.

ANA SALDARRIAGAPRESIDENT OF AIESEC IN COLOMBIA 13/14

OUR DREAM

STRATEGIC FRAMEWORKDEVELOPMENT

Understanding our global res-ponsibility of role-modeling the behaviors that the AIESEC Ge-neration of 2015 midterm ambi-tion, we enable a national and a global collaborative environ-ment by generating initiatives of co-delivery the development of purposeful, collaborative and more driven leaders, expanding our impact to more places and having a more efficient mem-bership.

As MC 13.14 we took a strong focus to professionalized and position our brand in our inter-nal/external audience, at the same time, by listening to our customers we embedded the quality strategies into every ex-change program and exploring new channels and opportunities to expand our reach and make sure AIESEC stops being “the world’s best kept secret”

Responding to our unstoppa-ble and massive growth, we restructured our internal ma-nagement staff by evolving our local and national structures, we organized and standardi-zed our operational process to make them not only effective but also, more efficient and in this way, ensure a long-term massive growth and in addition, as a combination of all these things, we took a bold stand on how to build a national culture of growing in a sustainable and legal way.

EMPOWERED NETWORKCUSTOMER FOCUS OPERATIONAL EXCELLENCE

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We refreshed the national OD and update the national mem-bership criteria for local offices to be able to grow in a focus and sustainable way according to their external and internal capacity.In addition we change the coa-ching model to a region-based model that enabled a more customized and focused coa-ching and we double the efforts on how to support the network on growing together in a colla-borative way with more than 4 rounds of direct MC visits and specialized functional visits with our NOMADS programs.

JONATHAN SUÁREZVICEPRESIDENT

ORGANIZATIONAL DEVELOPMENT

THE STRATEGY

ORGANIZATIONAL DEVELOPMENTSTRATEGY 13/14

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During the term 2013-2014 we managed to de-liver 2,651 international exchanges experiences that represent a direct impact based on:

- 1202 foreigners that came to Colombia. *925 volunteers for our community development program *277 for our professional internship program.

- 1449 colombians that went abroad. *1095 as volunteers in international NGOs for our community development program. *354 for our professional internship program.

JUAN CARLOS FAYADVICEPRESIDENT OPERATIONS

AND INNOVATION

OUR IMPACT

OPERATIONS ANDINNOVATION 13/14

We implemented a Customer Experien-ce Management system in Colombia, with powerful new IT Solutions such as Zendesk for costumer solutions in a 24/7 window and the CSI Team, a special task force that ensures quality education to all entities and firefighting; this system is starting to get implemented globally.We broke the barrier of having quality as something we could not measure, now we do, we have a MoS but most impotanly we make action plans to guarantee our Eps and trainees live the most powerful expe-riences of their lives and by such, we have are very own Promoters Management Strategy we developed with Marketing.

2651EXPERIENCES

42%GROWTH

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INCOMING GLOBAL COMMUNITYDEVELOPMENT PROGRAM 13/14

925EXPERIENCES

40%GROWTH44

NET PROMOTED

SCORE

- Incoming Global Community Depeloment Program Projects consolidation & evolution.- Matching & International Cooperation.- Integral & sustainable growth- Talent development.

ADRIANA VILLAR AYALAVICEPRESIDENT INCOMING GLOBAL COMMUNITY DEVELOPMENT PROGRAM

MAIN ACHIEVMENTS

- Global Citizen evolution and national Portfolio: 9 National products well structured

- 8 LCs participating in our National Project ALFABETA with 240 raises.

COSTUMER FOCUS - Discover Colombia project Summit: Creation and Consoli-dation of more thn 60 TNs for December. (AIESEC Cartagena & AIESEC Uninorte)

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Matching and International coo-peration:

- International cooperation Portfolio creation, improving the match and realizations processes.- The Answer is Colombia macro strategy – AIESEC in Colombia investing in some partnerships to accelerate mat-ching processes: Peru, USA, Venezuela, Mexico.

Process optimization & standardization

- Incoming Global Development Program flow definition step by step.- Raising, Matching, Delivery & Quality materials & tutorials.- Delivery & Quality Products evolution

Integral & sustainable growth

-Relative growth in raises: 113%, matches: 91%, realizations: 93%.-20 Days Challenge strategy (Synergy with Finance & Legal Management).-Sustainability culture: Incoming Global Community

OPERATIONAL EXCELLENCE

Talent development

- Education cycle structuration & execution: * Online trainings delivered bythe National Support Team. * Functional coaching (virtual)- NST structure was very well designed and is responding accurately to the network needs. - The network is answering faster to national directions and NSTs requests.- In general, most of the expansion entities are incredibly empowered (Due to NST Expansion performance, VPs attitude, Attendance to OES)- Global Community Development Program value proposition is clear for all inco-ming exchanges corners and LCPs at local level: Global Community Development Program Army culture.

EMPOWERED NETWORK

Development ProgramProjects structuration Model.- Quality Management Improvement: Fire fighting improved in the area in Winter delivery.

OUT GOING GLOBAL COMMUNITYDEVELOPMENT PROGRAM 13/14

1095EXPERIENCES

39%GROWTH44

NET PROMOTED

SCORE

KAREN CARTAGENAVICEPRESIDENT OUT GOING GLOBAL COMMUNITY DEVELOPMENT PROGRAM

- Out Going Global Community Development Program Product Evolution: Cultural, Gestion, Development, Multiplica.- COOMEVA Partnerships Consolidation (new market).-Innovation Projects: *Call Center for the area. *Empaque y Vámonos a Ecuador-Ensure Assist Card Partnership for exchange participants.

COSTUMER FOCUS

- Process Standardization at national Level: refreshment PODIO Space; members revenues and legalization process.- 90% Growth in the program Matching Rate.- Development of Conversion Rate Strategy for the program. - EPIC Implementation from National to Local level.

OPERATIONAL EXCELLENCEE

- Integrated experiences culture at national level: Sinergy with Talent Management + #Goals.- Create National Trends: Organizational Culture “BIG SUMMER” + Global Community Development Program Army.- Summits by Cluster, according to local entities reality.- 12 Ceeders from Colombia to Iberoamerican Growth Network.

EMPOWERED NETWORK

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“Vivir una experiencia de intercambio enriqueció mi vida con momentos inolvidables, grandes aprendizajes y nuevos retos, como trabajar con niños y

representar la cultura de mi país, al mismo tiempo que conocía lugares fantásticos y amigos geniales que fueron como una familia para mí.”

Daniel Andrade Rendón

Esta fue una oportunidad única para mí, no sólo por el alto desempeño laboral que podré ejercer, sino también por la experiencia cultural que viviré inicialmente

durante un año en este grandioso país y, sobretodo, en esta hermosa ciudad.”Ciro Ibarra

INCOMING GLOBAL INTERNSHIPPROGRAM 13/14

277EXPERIENCES

91%GROWTH44

NET PROMOTED

SCORE

Customer loyalty strategy with local entities and Business Development to guarantee a sustainable IGIP growth. Increasing tools to engage and develop IGIP and its membership corner.

DIANA MONSALVEVICEPRESIDENT INCOMING GLO-BAL INTERNSHIP PROGRAM

MAIN ACHIEVMENTS

- Transition from a product centric organization to a market/customer centric organization.- Industrial and services sector analysis development in Bogota and Medellin.- Sales pilot projects to develop different segments.-CLO Summit and CLO strategy delivered along with Business Development.-B2B strategy implementation along with marketing.

COSTUMER FOCUS

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Process standardization to improve in conversion rates:

- Payment policy flexibilization: 100% CUA payment at the match.- Pricing tool implementation according to market, internship duration and sub-productsNew JD delivery and implementation.- TN Form standardization to achieve effective matching and to avoid legal and quality issuesStandardization tool for deadlines between the TN Taker and AIESEC.- New visa procedure application.

Quality oriented structures and tools for a better CEM perfor-mance:

- Implementation of NPS and TN Taker survey as quality measures.- New WIKI for trainee legal procedures development and implementation.- CSI implementation and cases tracking.- Amazing Account Manager and EP Colossal experience

OPERATIONAL EXCELLENCE

Tools to engage and develop iGIP and its corner membership

- Sales Development Program development in synergy with Talent Management.- Incoming Global Internship

EMPOWERED NETWORK

booklets delivery.

Strategies implemented to in-crease matching efficiency:

- Establish relationships suc-cessfully with country partners.- TN Micromanagement tool for weekly matching tracking.- Egypt and India cooperation and matching-manias.- National matching team consolidation to support promotion and selection.- Ceeders to drive cooperation with US and Russia.- The Answer is COlombia Portal for promoting iGIP TN opportunities.- New sub-products implementation to align demand with supply.- International representation in IC and Euroexpro for the teaching supply.- New national searchtool cons-tant actualization.

Program purpose and identity definition and implementa-tion: Global Intenship Program Wings!- New Rewrads & Regonitions tool for front and back office in iGIP to be implemented by LCsNST support to local entities and MC duties.

Generating talent capacity to in-crease exchange performance:

- 20 national trainings with more than 250 assistants.- PODIO application changes to track easily sellers and matching rates.

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OUT GOING GLOBAL INTERNSHIPPROGRAM 13/14

354EXPERIENCES

27%GROWTH45

NET PROMOTED

SCORE

-Growth of 20% in Match Rate due to better alignment of Sales and Raising (Match Rate: 64%).

- 27% of growth in experiences delivered (Absolute: 75 Realizations).

- 16% of growth in Match.Top 2 globally.

JOANNA MENEZESVICEPRESIDENT OUT GOING GLOBAL INTERNSHIP PROGRAM

MAIN ACHIEVMENTS

- EPIC – restructuration of OPS for Out Going Exhanges particpants.- Frequently meetings and reports to the Indian Embassy to solve Visa issues.- Definition of new Match criteria with India.- India CEEDer – supporting Colombian exhange participants inside the country.

COSTUMER FOCUS

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-Product Innovation Summit at the beginning of the term.- Creation and implementation of standard National Sales Portfolio and Cooperation Portfolio.- Out Going Internship Pprgram Flow – more structured and optimized.- Podio Management space – restructured and closer tracking of opeoration and audit. - EDUacTIng strategy – MC paying for each raise of Teaching and Information Technologies during the month of march. Achieved total of 13 Raieses.- The Answer is COlombia macro strategy – MC in Colombia paying for each match with the countries: Chile, Peru, Panama and Mexico, during the months of march and april.- Fast Matching Strategy – paying for each Match of our local entities.

OPERATIONAL EXCELLENCE

understanding and Functional training.- National Support Team strength – training in Sales, Match, International Cooperation, Information Technologies and EPIC.- Functional Visits – delivered by the MCVP in 12 entities (Popayan, Javeriana Cali, Cali, Manizales, Pereira, Andes, Javeriana, EIA, EAFIT, UdeA, Santa Marta and Uninorte).- Talent Capacity – trainings to the Local Commitee VicePresi-dents and revision of structures, JDs, minimum, backwards planning, tracking and team management strategies.

EMPOWERED NETWORK- 2 OES – delivered in each zone, focus in Why Global Internship Program

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AIESEC IN COLOMBIAPRESENCE

NORTH ZONECENTRAL ZONEEAST ZONESOUTH ZONE

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EXPANSIONSTRATEGY

17LOCAL

ENTITIES

6EXTENSIONS6

OPERATIONALSUNITS

- New Expansion model im-plementation (overall entities criteria refreshment and status actualization)- Godfather local committee criteria development.- Expansion and Regional coaching strategy development.- Expansion information system standardization (Expansion Wiki and Tracking Tool development)

BRUNO LACERDAEXPANSION DIRECTOR

- 3 New Extensions: AIESEC Cúcuta, AIESEC Tuluá, AIESEC UdeA.- 1 New Operational Entity: AIESEC UdeA- 6 New Specialized Units: Yopal, Villavicencio, El Espinal, Girardot, Unilibre, CUC.- 180 TNs financed through the Expansion Fund in Specialized Units.- Collaboration Initiatives between.

OPERATIONAL EXCELLENCE

EMPOWERED NETWORK

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TALENT MANAGEMENTTEAM MEMBER AND TEAM LEADER PROGRAMS

400EXPERIENCESINTEGRATED

10LC WITHSALES

PROGRAM

LAURA DUQUEVICEPRESIDENT TALENT MANAGEMENT

- We created a culture of going on exchange in our members-hip, through our conferences, coaching and communication channels. - AIESEC in Colombia now has a membership that believes that having a leadership experience + an exchange experience is what develop young people.

OPERATIONAL EXCELLENCE - We develop the first version of

the Sales development program, believing that the best sellers need to go throu-gh a good education program, followed by tracking system and Rewards & Recognition cam-paigns. - We had 10 LCs implementing SDP!

EMPOWERED NETWORK

Lider Global Product Evolution:-Created a brand for the evolution of “Talento Joven” that reflects to the external market the opportunity to take a leader-ship opportunity + an exchange experience, recruiting young people to be IXP and improving our synergy with oGCDP.

Develop TMP TLP minimum standards:Members are our main custo-mers: Tracking System for TMP/TLP.

COSTUMER FOCUS

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EDUCATIONNATIONAL AND LOCAL EDUCATION CYCLE

1397T R A I N N E DDELEGATES

8CONFE-RENCES

CAMILO CUPITRENATIONAL EDUCATION DIRECTOR

We develop a unique and cen-tralized education platform for all of our members can proac-tively learn and develop their operational leadership skills in all AIESEC functional areas!

- 1181 Items Available.- 1896 Visits from March to June- 842 Content Downloads from March To June.- Complete Database of Conference Outputs since 2012

Development of a unique platform that enables members to take online courses to certify their functional knowledge and ensure the professional delivery of our ELD programs!

- 2 Courses Available (Basic Local Trainer & Audit processes).- 55 persons certified in May with pilot courses.- 102 Registrations to platform during May.http://aiesecdevelop.org/efront

OPERATIONAL EXCELLENCE

National Education Cycle Proffesional Delivery!

- 8 Conferences delivered.-1397 Delegates trainned.- 17 Sessions delivered by External/Professional Trainners.-Sessions Average Evaluation 4.4/5 - Regional Development Conference Evolution: Delivered by Elected MC!

EMPOWERED NETWORK

1EDUCATIONPLATFORM

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MARKETING

21.1KFANS

FACEBOOK

8KTWITTER

FOLLOWERS

LÍLIAN ARRUDAVICEPRESIDENT MARKETING

1OKPROGAMMESAPPLICANTS

SERGIO GIRALDOVICEPRESIDENT INFORMATION

MANAGEMENT

INFORMATION MANAGEMENT

Customer focus oriented to give the correct answer. Pro-motion innovation with Lider Global, Empaque y vamo-nos, Profesional global, social media and new website.

MAIN ACHIEVMENTS

Zendesk Implementation, giving us a proper firefighting tool and Zendesk Implementation, giving us a proper firefighting tool.

MAIN ACHIEVMENTS

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108M I L L I O N S INCOMES IN-KIND

13EVENTS1

NATIONALAWARD

Generate positioning in key target where exchange need to open new markets promoting market place event, social media, awards application, PR alliances, Alumni connection, BOA support and media positioning. Achieving with that the global youth voice that AIESEC in Colombia need for 2015

ESTEFANÍA GRAJALESVICEPRESIDENT EXTERNAL RELATIONSHIPS

MAIN ACHIEVMENTS

EXTERNALRELATIONSHIPS

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Events:AIESEC in Colombia had presence in 13 events, which posicionated the brand throughout different activies in each of them (stand, speakers, promotion networking).

Some events in which we participate:

- Campus Party.- 8º Encuentro de RSE de la ANDI.- Foro Líderes emprendedores en la U.- Expo-Estudiante.- Expo BECASanare.-Foros Semana.

Partners:AIESEC in Colombia got new partners that help the organi-zation to position it in different markets and publics in order to push the exchanges programs. The way that AIESEC in Colom-bia Worked with them was:

- Events participation.- Products Promotion.- Support in projects.- Referrals.- Institutional Support.

Events:AIESEC in Colombia had presence in 13 events, which posicionated the brand throughout different activies in each of them (stand, speakers, promotion networking).

Some events in which we participate:

- Campus Party.- 8º Encuentro de RSE de la ANDI.- Foro Líderes emprendedores en la U.- Expo-Estudiante.- Expo BECASanare.-Foros Semana.

Partners:AIESEC in Colombia got new partners that help the organi-zation to position it in different markets and publics in order to push the exchanges programs. The way that AIESEC in Colom-bia Worked with them was:

- Events participation.- Products Promotion.- Support in projects.- Referrals.- Institutional Support.

AIESEC Colombia was awarded as the best Youth Volunteering Association of the country in 2013 by IAVE (International Association for Volunteer Effort), Colombia Joven (Presidential Programme for the National System of Youth) and Alianza Social Uniandina.The awards Vida y Voluntaria Plena were held at December 5th of 2013, in the International Volunteer Day and is directed to formal or informal volunteering associations that has excelled in their efforts to solve problems of exclusion and inequality.

BRAND RECOGNITION AWARDS

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431M I L L I O N S ACHIEVEMENT

269%GROWTH30

NATIONALSPARTNERS

Market and partnership diversification with products strengthening, channels standing, professional alliances, loyal clients and being Global sales GCP with government partnership, growing in IGIP like never before.

With 30 national partners in the oil, coal, cement, food and other economic sectors support the global competitiveness role that AIE-SEC need to play in the world.

ANA MARÍA VELAVICEPRESIDENT BUSINESSDEVELOPMENT

MAIN ACHIEVMENTS

BUSINESSDEVELOPMENT

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DIEGO TIBAMOSO

NATALIA FARFÁN

BUSINESS DEVELOPMENT DIRECTOR

BUSINESS DEVELOPMENT DIRECTOR

development Webside.- Physic and virtual material.

Professional Alliances- Customer Loyalty organization strategy with Incoming Global Internship Program. in terms of increasing the sales and guarantee the sale process with national segmentation.-More profesional Global youth to business, with new agenda and multinational partners.

Loyal clients-Customer Loyalty organization strategy with Incoming Global Internship Program.

Processes Standardization - Business Development knowledge management in Podio and business

OPERATIONAL EXCELLENCE

with Youth to Business sellers and Assist Card Director and ISIC Director.- Sellers Trainning: Business Development and Incoming Global Internship Program making CLO startegy to guarantee local sales. Holcim and Gobernacion Uniatlantico were part of the result of the strategy- Global Sales GCPOvercome the BD goal and break paradigms in terms of sales with new partnerships and big partnership, as the Secretary of Education Project allowed Business Development to be a reference and example to the AIESEC network.- Expansion Agents: National

Support Team empowerment

EMPOWERED NETWORK

- Segments specialization- Products Strengthening: Improving our 4 main products with new subproducts that were adapted for the customer-Channels Standing: Improving distribution channels in terms of diversicating our contact process with the customer-Public Relations connection Project with Board of Advisors contacts.

COSTUMER FOCUS

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FINANCE &MANAGEMENT

1765MILLIONS

186%GROWTH

MÓNICA LOMBANAVICEPRESIDENT FINANCE ANDMANAGEMENT

FINAL FUND BALANCE

Focus on secure transactions, strong legal representation, ICX program efficiency and guarantee to AIESEC in Colombia sustaina-bility certification.

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Thank you Colombia!Thank you Colombia!

Thank you Colombia!Thank you Colombia!