Pravin K Ujjain

ABCI ComFest

Mumbai, 27th February, 2015

MAKING ANNUAL REPORTS DELIVER

EUREKA – DISCOVER B4 YOU USE

Multiple energy sources

• discovery of latent power had to precede

POWER OF ANNUAL REPORT… DISCOVER. MASTER. LEVERAGE

INDIAN ANNUAL REPORTS

THROUGH THE LAST DECADE

THEN

Refresh content

Engage a printer

Produce for compliance

NOW

Benchmark content

Design to engage audience

Reflect positioning and reputation

GLOBAL STANDING OF INDIAN

ANNUAL REPORTS

Just 12 companies in 19 editions

Best-ever ranking: 126th

Maximum appearances: Infosys

Youngest company: Cigniti

BHARAT PETROLEUM CIGNITI TECHNOLOGIES DALMIA BHARAT DR. REDDY'S

HINDALCO HT MEDIA INDIAN RAYON INFOSYS RANBAXY RELIANCE

INDUSTRIES SUZLON TATA STEEL

RIDING OPTIONS FOR

THE ANNUAL REPORT SOJOURN

Compliance Driven (DL, RC, Insurance, Pollution)

Prudence Driven (KMPH, KMPL, Maintenance, Resale value)

Experience Driven (Music, Comfort, Swachhata, Folklore)

ANNUAL REPORT:

KEY CORPCOM IMPERATIVES

Story-tell (engage)

Innovate (differentiate)

Tune-in to the digital (stay relevant)

STORY-TELL.

ENGAGE…

ENTERGY AR 2010

Nothing tells the story better than

the age-old fables we all internalised

in our childhood days.

A thoughtfully developed AR theme

that goes on to position the

company as a wise, honest,

learning, hardworking and thinking

enterprise.

J&K Bank AR 2014*

An engaging annual report that goes on

to emphasise the empowering aspect of

LENDING – bank’s core business. The

visual trail –

grain2seed2sprout2sapling2plant2tree2fl

owering2sheltering2fruitbearing2joyride

– captures readers imaginations in an

ever-entertaining fashion.

* The report was developed by presenter’s firm, AR Insight

INNOVATE

TO

DIFFERENTIATE

https://www.youtube.com/watch?v=3sBSXAvdEN0&feature=youtu.be

HOW ABOUT A VIDEO AR

TUNE IN TO THE

DIGITAL & SOCIAL

UNIVERSE

ANNUAL REPORT ON SOCIAL MEDIA?

WHY NOT!