anytime anywhere any device changes in access and licensing amy konary

Licensing Live Anytime, Anywhere Licensing

Amy Konary

Research Vice President

Software Licensing and Provisioning

IDC Visit us at IDC.com and follow us on Twitter: @IDC 2

Anytime, Anywhere, Any Device

Copyright 2014 IDC

Source: IDC

The IT Industry's 3rd Platform for Innovation and Growth

By 2018, $1 of

every $5 spent on

software, and $1

of every $4 spent

on applications,

will be consumed

via the cloud.

2015: More Global Cellular Connections

than People


Source: Ericsson Mobility Report, August 2014

Why Mobile Enterprise Applications?

5

.0 5.0 10.0 15.0 20.0 25.0

Eliminate paperwork

Improve field service response time

Provide perception of an advanced company to customers

Offer employees more flexibility

Speed the sales process

Increase customer retention

Decrease costs

Enhance portability within the office or work environment

Provide ease of information access

Improve competitive advantage/market share

Improve customer service/support

Increase sales/revenue

Improve/enhance worker productivity

Q: Select the most important benefit that your organization expects to gain from current or future

mobile enterprise application deployments

Source: IDC's 2014 MEA Survey

N=407

Productivity

Information

Context

Ability to Act

6 IDC Visit us at IDC.com and follow us on Twitter: @IDC

IDC Prediction

IDC Visit us at IDC.com and follow us on Twitter: @IDC

By comparing the revenue that music companies typically collect from sales and streams, Nielsen calculates that one album sale is equivalent to about

1,500 song streams.


Their brilliance grew

out of flirting with

disaster: the awkward

experiments that paved

the way for stunning

breakthroughs, the

chaotic concerts that

crystallized in moments

of wild magic, the

puzzlingly opaque lyrics

that could be either

ridiculous or sublime.

Windows Intune

Notes:

All Prices in USD MDOP & Additional storage for Software Dist available as add-on (same as current offer) Windows Intune Add-On for ConfigMgr requires ConfigMgr & SCEP to be licensed under the EA/EAS/EES

Licensing device management from Microsoft licensed on a per user basis

Direct

(MOSP) EA/

EAS EES

Must license

ConfigMgr

separately

Includes:

Intune Service ConfigMgr & SCEP

Key Attributes

$4

$6

$11

Must license

ConfigMgr

separately

Available

Jan 1, 2013

Windows Intune

w/ Windows SA

Windows Intune

Windows Intune

Add-On for

ConfigMgr & SCEP

Available

Dec 1, 2012

If the customer also

wants Windows

If the customer owns

ConfigMgr and SCEP

Offers Price (Monthly)

Preferred Payment Calculation Method- Device Management Solutions

11.2%

32.0% 56.8%

Pay on a device basis

Pay on a user basis (with up to 5 devices per user included)

Pay on a flat fee basis (up to a specified number of users or devices included)

Source: IDC, August 2014

Moving beyond goods and services

Source: Welcome to the Experience Economy, Pine & Gilmore Harvard Business Review, 1998, 2011

An experience occurs

when a company

intentionally uses

services as the stage,

and goods as props,

to engage individual

customers in a way

that creates a

memorable event.


Pricing in the Experience Economy

Transparency

Nature of pricing and customer choice

Subscription

Ability to align cost with experience over time

Editions

Encourage early participation, reward commitment

Usage

Feature tracking, benchmarking, support

(Value Co-Creation)

Challenge


messy organic growth, seven customer data stores,

three independent payment collection systems,

customers passed between different contact centers, no

centralized view of the customer.

how do we enhance and maintain our customer experience while changing every fundamental aspect of the

technology that supports our subscription business without

damaging our customer experience?


Each way I turn, I know Ill always try To break this circle thats been placed around me

New Order - Temptation Lyrics | MetroLyrics

19

Questions

Amy Konary

[email protected]

617-202-9339

Twitter:

@mizkonary

anytime anywhere any device changes in access and licensing amy konary

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