anziif liability conference 2014 - mind mapping with jennie vickers, zeopard

Jennie Vickers Zeopard Think

for ANZIIF Liability Conference April 2014

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MIND MAPPING

@jennievickers

http://zeopard.com


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LAWYERS AND DOCTORS

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LAWYERS DOCTORS

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YOUR CLIENTS & CUSTOMERS?


https://www.youtube.com/watch?v=FSIkjNaICsg

Follow the link to watch a video:

https://www.youtube.com/watch?v=FSIkjNaICsg

!!- Forrester Research Inc.!

!

CUSTOMER EXPERIENCE - DEFINITION

“CX is how your customers perceive their interactions with your company”


CUSTOMER EXPERIENCE REQUIRES…

Managing your business from the “Outside In”.!!“Bringing the perspective of your customer to every decision you make so you can see why customers’ perceptions are created.”!!


OUTSIDE IN, PUTTING YOUR CUSTOMER AT THE HEART OF YOUR BUSINESS


CUSTOMER

Who is the customer?

What do they want?

How do i give it to

them?

When &

Wheredo they want it?1

2

3

4

“The significant problems we have cannot be solved at the same level of thinking with which we created them.” !Albert Einstein


“The real true source of power, in any company today is ideas...


...the rest is housekeeping” - Marsh Fisher, founder of Century 21


MEET YOUR BRAIN

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70‘s DISCOVERY

uses feeling!"big picture" oriented!

imagination rules!symbols and images!

spatial perception!fantasy based!

presents possibilities!risk taking

! uses logic! detail oriented! facts rule! words and language! order/pattern perception! reality based! forms strategies! practical!

LEFT BRAIN RIGHT BRAIN

@JennieVickers


Left Brain VS Right Brain

I am the left brain. I am a scientist, a mathematician. I love the familiar. I categorise. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.


LEFT BRAIN

@JennieVickers

I am the right brain. I am creativity. I am a free spirit. I am passion. Yearning, sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colours. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.


RIGHT BRAIN

@JennieVickers

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AND NOW MEET YOUR NEURAL

NETWORK

@JennieVickers


TITLE TEXT

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YOUR NEURAL NETWORK


Follow the link to watch a video:

https://www.youtube.com/watch?v=wyqMJ7o0UH4

https://www.youtube.com/watch?v=wyqMJ7o0UH4

BRAIN CELLS


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Maps of the Brain

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Figure 4

BRAIN CELLS

@JennieVickers


NO LINEAR INFORMATION MANAGEMENT IN OUR BRAINS

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ASSOCIATIONS CONNECTIONS

LINKING IMAGINATION

COLOUR

ASSOCIATIONS

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ASSOCIATIONS Find the handout at the end of the slides

and write down ten words that you associate with the central image, as fast

as you can

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ASSOCIATIONS Hide your answers and, talking to the two or three people next to you, without showing your words,

discuss and speculate how many words you think all 3 or 4 of you will have the same.

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ASSOCIATIONS Now compare words and see how many words you have the same as the other two or three people. Words must

be the same plural is not the same as singular etc

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How many words that are the same do you

actually have?

ASSOCIATIONS

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love

romance

red

passion

offal

beat

attack

chocolate

blood

soul

!water

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LINKING AND CONNECTING

!money change clothes

trouserslongdrop

plate dinner hungry

stomach

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Example from AmyLINKING AND CONNECTING

!money dirty environment

greengrassweed

strimmer danger Dad

bulkbuys

LINKING AND CONNECTING

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Example by Jennie

!water

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LINKING AND CONNECTING Your turn and there is a prize for word 10


COLOUR REALLY MATTERS

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THE POWER OF THE IMAGINATION

@JennieVickers

Finding the magic everywhere

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@JennieVickers

Rediscovering the fundamentals we learnt in childhood.

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@JennieVickers

Rediscovering your brain’s ability to see in pictures

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THINK OF AN ITEM ON YOUR BUCKET LIST (OR WISH TO DO BEFORE YOU DIE LIST) AND SEE IT IN COLOUR AND IMAGE, USING ALL YOUR SENSES

@JennieVickers


Imagination

AssociationConnection

Colour

MIND MAPPING


The Tool that works for All-brains

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MIND MAPPING

!!

http://www.youtube.com/watch?v=MlabrWv25qQ

Maximise the power of your brain - Tony Buzan!

@JennieVickers

http://www.youtube.com/watch?v=MlabrWv25qQ

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MAXIMISE THE POWER OF YOUR BRAIN

@JennieVickers

https://www.youtube.com/watch?v=MlabrWv25qQ

Follow the link to learn more about the many ways in which Mind Maps can help you and your brain:

https://www.youtube.com/watch?v=MlabrWv25qQ

HOW TO READ A MIND MAP


HOW TO READ A MIND MAP


MIND MAP CREATED FROM:'LEAD WITH WISDOM’

BY MARK STROM

CHAPTER 4 - CONVERSATION

PAGES 84-85

!


Where on the clock is Disabilities?


1.!Take a blank piece paper A4 size or larger. Preferably use a paper pad.!!!2.!Use the paper landscape! !!3.!Start in the centre.

HOW TO MIND MAP

Blank paper allows 360° of freedom to express the full range of your cortical skills, whereas pre-drawn lines restrict the natural flow of your thoughts. !!Words and images have more lateral space, so they don’t bump into margins as quickly. !!Thoughts start in the centre of our mental world. The Mind Map page reflects this. !

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HOW WHY

@JennieVickers

4.! Create a central image that personally represents the topic about which you are writing / thinking.!!5.! - Use at least three colours! ! !! - Keep the height and width of the central image to approx 2” or 5cm!!! - Leave the image open (do not! use a frame)!

HOW WHY

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‘A picture is worth a thousand words’. It opens up associations, focuses the thoughts, is fun and results in better recall. !!-! Colours stimulate the right cortical ! activity of the imagination as well as ! capturing and holding attention. ! !-! This size gives plenty of space for ! the rest of your Mind Map. The ! image has its own unique shape. ! !-! A frame may make the centre a ! monotony of shape. A free image is ! more memorable & enjoyable. ! !

@JennieVickers

The main themes around the central image are like the chapter headings of a book. !

With a Mind Map on “My Holiday” one of the themes could be ‘TRANSPORT’.!!• This word is printed in CAPITALS!• Place on a line of the same length,

one word per line!• The central lines are thick, curved

and organic ie like your arm joining your body, or the branch of a tree to the trunk!

• Connect directly to the central! image

HOW WHY

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The main themes, connected to the central image on the main branches, allow their relative importance to be seen. !!• One word per line is to catch Key Words only !

• Printing (versus cursive writing) allows the brain to photograph the image and thus gives easier reading and more immediate recall !

• Word length = line length. An extra line disconnects thoughts, whereas the same length accentuates the connection!

• Curved lines give visual rhythm and variety and so are easier to remember, more pleasant to do, and less boring! Thicker central lines show importance.!

• Connected to the image because the brain works by association – not by separated disconnected lists

@JennieVickers

HOW TO MAIN BRANCHESAs practice for drawing main branches:

Draw two more main theme branches on the right side and put words onto the lines words connecting to the central image you have drawn for the Mind Map about “My Holiday”:!

! !! - DESTINATION?!! - PACE?!!


Add other main theme branches, by arranging other ‘chapter headings’. !Remember to PRINT the word!and make it fit the line.

!!So all your main themes stand out clearly, and can trigger your subsequent connecting thoughts.

HOW

WHY


Start to add a second level of thought. These words or images are linked to the main branch that triggered them. !

Remember, as before:!• Lines connect but are thinner!• Words printed but may be lower case

Your initial words and images stimulate associations. Attach them to whatever word or image triggers them. Allow the ‘random’ movement of your thoughts, you do not have to ‘finish’ one branch before moving on. !!• Connected lines create relationships and a

structure. They also demonstrate the level of importance, as from a branch to a twig. !

• The size and style of the letters provide additional data about their importance and meaning.

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HOW WHY

@JennieVickers

Add a third or fourth level of data as thoughts come to you.!

Use images as much as you can instead of, or in addition to, the words.!

Allow your thoughts to come freely, meaning you ‘jump about’ the Mind Map as the links and associations occur to you.

Add some of your own branches, words and images to this Mind Map.

Your brain is like a multi-handed ball catcher. The Mind Map allows you to catch whatever ‘thought ball’ is thrown by your brain.

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HOW WHY

@JennieVickers

ADDING MORE BRANCHES

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Draw further main branches:!

-ACCOMMODATION!

-MONEY!

-ACTIVITY!

and now add some sub branches and even sub sub branches onto those new main branches !

Remember the rules.

@JennieVickers

Add a new dimension to your Mind Maps. Boxes add depth around the word or image.

To make some important points stand out. !!The outlines will create unique shapes, such as those you find in clouds, and will aid your memory. !• They can also show connection

between branches by using the same colour outline !

• These provide immediate visual linking. They can also encourage follow-up and remind you of action you need to take.

Sometimes enclose branches of a Mind Map with outlines in colour. !

• Enclose the shape of the branch!

• Use different colours and styles!

• Add arrows and codes between !

• Information to show the connection!

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HOW WHY

@JennieVickers

NOW ADD PICTURES ONTO BRANCHES OR NEAR BRANCHES

Make each Mind Map a little more

!

!!!!Have fun! Add a little humour, exaggeration or absurdity wherever you can.

Your eye / brain will be attracted to your Mind Map.!It will be easier to remember.!It will be more attractive both to you and others. !!Your brain will delight in getting the maximum enjoyment from this process. Your brain will then learn faster and recall more effectively. !!Planning becomes!more enjoyable.

artisticcolour

fulbeautiful

imaginative

dimensional

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HOW WHY

@JennieVickers

Finish off your first Mind Map with:

• Colour

• Humour

• Dimension

• Imagination

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FINISHING YOUR FIRST MAP

@JennieVickers


!!!I keep six honest serving-men (They taught me all I knew);Their names are What and Why and When And How and Where and Who.I send them over land and sea,I send them east and west;But after they have worked for me,I give them all a rest.!!!

Rudyard Kipling

I KEEP SIX HONEST…


Using a Mind Map to interview a new client

Instructions: Grab the template at the back of the slides. Working with one person near you, decide quickly who is client and who is advisor and conduct a 3 minute interview.


Using a Mind Map to interview a new client

Instructions cont.: Advisor is going to ask questions guided by the six honest men and client is going to share with them an item off their bucket list. Catch the answers using keywords only on the map template, using colour if you have it and add some images.


Here is an example which took only minutes:

4Zeopard.com

INFLUENCERS CHANGE THEIR APPROACH

@jennievickers


Who are you trying to influence and how do they think?

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Find Me: !

021 274 9737!!

[email protected]!!

www.zeopard.com!!

LinkedIn: Jennie Vickers!!

Wordpress: jennievickers.wordpress.com

mailto:[email protected]

http://www.zeopard.com

http://jennievickers.wordpress.com

anziif liability conference 2014 - mind mapping with jennie vickers, zeopard

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