“6 easy steps to a linkedin® profile that will attract ...€¦ · “6 easy steps to a...

“6 Easy Steps to a LinkedIn® Profile That Will ATTRACT Coaching Clients”

E-Book

From: Get LinkedIn Now! www.GetLinkedInNow.com

Creator: Donna Schilder, PCC, Business Coach

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“6 Easy Steps to a LinkedIn® Profile That Will ATTRACT Coaching Clients” E-Book

@2011 Glacier Point Solutions, Inc. Creator: Donna Schilder, PCC, Business Coach ~

[email protected] ~ (562)434-7822

“Get LinkedIn Now!” Video Training Programs: www.GetLinkedInNow.com. (In no way affiliated with

LinkedIn.com).

1. Why should Coaches promote themselves on LinkedIn®?

Being on LinkedIn builds credibility

Your LinkedIn Profile gives potential clients another experience of you and presents you

differently than your website

LinkedIn Profiles show up high in Google Searches because it’s a highly regarded website

Your target market is probably on LinkedIn (well paid professionals and successful business

owners with an average of over a six figure income)

Your potential clients can find you on LinkedIn (it’s a great place to market)

2. How can a Coach give the right first impression with their LinkedIn Profile?

a. Upload a professional and appealing LinkedIn Profile picture b. Add your credentials after your name c. Write a compelling Headline/Tagline that describes specifically what you do

Use your Tagline to draw people’s attention to the features and benefits you offer

Remember that your Tagline appears below your name on all your LinkedIn messages, so write it accordingly

d. Get a good number of strong, articulate Recommendations for the kind of coaching you want to sell





LinkedIn.com).

This is the top of your LinkedIn Profile:

2d in the Diagram above shows that, at the top of your profile, there is an indication of how many Recommendations you have on LinkedIn.





LinkedIn.com).

Your actual Recommendations appear after your Education Section in your Profile:

3. What’s the #1 SECRET for attracting the “right” people to your LinkedIn® Profile?

Use keywords that your potential clients would use to find you.

Use your chosen keywords in the areas of your Profile that are thought to have more weight in

LinkedIn’s Search Algorithm:

Tagline

Job Titles

Specialties Section

Skills Section

Use your chosen keywords throughout your profile as well.

NOTE: The LinkedIn Search Algorithm is the formula LinkedIn uses to return results in LinkedIn

Searches. To appear as high as possible in a LinkedIn Search, you would want to optimize

placement and repletion of Keywords.

NOTE: The green underlines represent Keywords placed in areas thought to have high impact on

the LinkedIn Search Algorithm. Purple underlines represent Keywords placed in areas

thought to have lower impact on the LinkedIn Search Algorithm





LinkedIn.com).

Here are the high (Search Algorithm) impact areas to put Keywords. The first few are

at the top of your Profile:





LinkedIn.com).

This is your Summary Section (which appears right after the first gray block of

your Profile). This is not a high impact area for the Search Algorithm:





LinkedIn.com).

This is the Specialties Section which you can access through your Summary Section.

This is a high Search Algorithm impact section:

LinkedIn Skills Section (new section in Beta Test)

The Skills Section of your LinkedIn Profile is a new section in Beta Test. This section is also thought to

have a high impact on the LinkedIn Search Algorithm. This section is a bit different than the other

sections because as you start to type a keyword into it, Linked auto fills the word with different variations

of the word.

You can type in your own term that isn’t in LinkedIn’s list, but I believe that the auto-fill feature is what

drives the search engine. So I would suggest you choose auto-filled terms.

You can choose up to 50 terms in the Skills section and I would recommend choosing 50 terms to

increase the terms you will be found under in LinkedIn searches. My “6 Weeks to More Success

Through LinkedIn” E-Course (www.GetLinkedInNow.com) covers how to fill in your Skills Section in

detail.






LinkedIn.com).

This is the Skills Section appears after the Organization Section in your Profile:

4. How can you make yourself easily accessible through your LinkedIn Profile?

Include your contact information in multiple places on your Profile so people don’t have to go looking for it. (I’ve highlighted in yellow the places I put my contact information in each of the Profile Section examples.)

Include your contact information in your Personal Information Section (sometimes people block

this information from visibility or don’t fill it in).

Give your E-mail Address and a phone number. From my experience, people who find you on LinkedIn are more likely to E-mail than call you, but you want give them both options.

This is your Personal Information Section which appears at the bottom of your Profile:





LinkedIn.com).

5. What are tips for creating an “Attractive” LinkedIn® Profile?

Write for the screen

Use short, concise segments of text

Give your reader visual signposts (dashes, bullet points, commas, colons, symbols, ALL

Caps, white space). (Examples are highlighted in orange).

You cannot type symbols directly into your LinkedIn Profile but you can Copy and Paste

symbols into it. I provide symbols you can Copy and Paste into your Profile on the Free

Tools page of

www.GetLinkedInNow.com

In addition, my “6 Weeks to More Success Through LinkedIn Video E-Course” will show

you how to insert symbols into your Profile, step by step.

Top of your Profile:






LinkedIn.com).

Your Summary Section:

Your Specialties Section:





LinkedIn.com).

Your Experience Section:





LinkedIn.com).

In addition, proofread Your Profile: check spelling, grammar, spacing, punctuation,

readability, and define acronyms

Click on “View my profile as others see it” and review your profile to ensure your Profile is

readable and appealing to viewers

Ask friends and colleagues to review your Profile and give you feedback

6. How can a Coach use their LinkedIn Profile to sell their Coaching services?

Write the Summary Section in first person

Write about how the Client will benefit from your services

Share results you have achieved

Fill out your Profile completely so that clients can see your business experience (in my case, a client might be attracted to my Human Resources, Process Improvement, Training and/or Team Building experience)

Show your Industry experience (again, clients are often attracted to my Healthcare, Manufacturing, and/or Aerospace experience)

It’s also good to know how many characters you have available for each section so that you can maximize your message

NOTE: The number of characters for each LinkedIn Profile section is available at

www.GetLinkedInNow.com under Free Tools.






LinkedIn.com).

“6 WEEKS TO MORE SUCCESS THROUGH LINKEDIN”

VIDEO E-COURSE

The “6 Weeks to More Success through LinkedIn” Video E-Course (www.GetLinkedInNow.com) will give you everything you need, all in one place to use LinkedIn to build your business. It will give you:

An Overview of LinkedIn and All Its Capabilities

A Process for Creating a Powerful LinkedIn Profile that Will Attract Clients

Strategies for Building A Powerful LinkedIn Network & Access to Successful Business People

Show You How to Get & Give Recommendations That Build Your Credibility & Professional Good Will

Tactics for Joining Groups that Contain Members of Your Target Market

This program will help you build a Social Media Strategy for the most powerful Business Networking platform in the world. There are over 100 million LinkedIn Members.

You could buy a book, but this program lets you see and hear how to use LinkedIn effectively. With this E-Course you will:

Watch step-by-step, screen-by-screen demonstrations of how to use LinkedIn (and follow along in a separate window)

See examples of great LinkedIn Profiles Hear how to build your business relationships and create ongoing visibility to the important

people you know through LinkedIn Hear about LinkedIn Networking Strategies Hear LinkedIn Success Stories

The Program Includes:

Access to 17 Instructional Videos (online for 1 year)

6 Downloadable E-Books

A Welcome E-mail Plus 6 Weekly Instructional E-Mails to Guide You Through the Program

BONUS: The LinkedIn “Cheat Sheet”

What impact have users had when they have implemented the “6 Weeks to More Success

Through LinkedIn” Program?

They TRIPLED their LinkedIn Profile views over night!!!

They enroll new clients from LinkedIn every month!!!


https://www.getlinkedinnow.com/linkedin_profile_2.html

https://www.getlinkedinnow.com/linkedin_recommendations.html





LinkedIn.com).

Here’s an Example of the increase in Profile views one user experienced after implementing the “6

Weeks to More Success through LinkedIn” Video E-Course:

Here’s a Tweet from this happy customer, Suzanne Muusers, ACC, Financial Advisor Coach:

There’s a blog post on www.GetLInkedInNow.com with more information about Suzanne’s success with

implementing the “6 Weeks to More Success with LinkedIn” Video Program.

Here’s what Coaches are saying about the program:

Melissa wrote: I got 3 new clients in the first month of using the E-Course!!! I usually only get one client

a month from my website!!!

Stacey wrote: Not only have I gotten clients directly from LinkedIn since implementing your E-Course,

but other clients are saying that when they looked at my profile, it clinched the deal for them!!!

Steve wrote: The videos made it easy to see what to do on LinkedIn. I’ve had a LinkedIn account for

years and never got a client from it. In the last three months I’ve gotten 5 new clients!!!

I have a special Discount Offer for you on the next page!!!!






LinkedIn.com).

Here’s your Discount on my 6-Week VIDEO E-Course:

“6 Weeks to More Success through LinkedIn”

VIDEO E-Course

Regular Course Price: $397

Discount for the NYC ICF: $100 (NYC ICF Price: $297)

Coupon Code: COACH Hurry! Offer Ends: in 72 HOURS!!!

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