‘Overview of Design Process’ on Booking circular Journey

Ticket from an App – An Tour Conducted by IRCTC

Design Methodology:

• Information gathered through research.

• Document the research.

• Explore functional requirement.

• Explore visual and semiotic possibility that represents functionality properly.

Branding :

The concept is about revamping branding identity, making it more trendy and simple to identify,

assuming that „Circular journey app‟ is a new feather in the travel and tourism industry in India, deals

with long circular tour for a maximum of eight hard stop, which has different destination but same and

fixed starting point. Assuming IRCTC wants to prelaunch its branding identity to target seamless

connection with all the customer and expand business.

Mobile Application Design:

Followed UCD methodology for designing the product.

Followed UCA : WHO, WHY and HOW.

Shared document gave an idea about „Business Requirement‟. Explored further to form possible user

stories.

Contextual Research :

Available document on Internet, Created Mind Map, Persona, Scenario, Use cases to document and

explore research utility.

Ref: www.indianrail.gov.in/circular_Journey.html http://indiarailinfo.com/faq/post/150 http://www.indianrailwaysecrets.com/2012/10/getting-discounts-using-circular.html http://trainstuff.in/circular-journey-tickets

User Task Flow :

A use case is being taken to explore the task flow from a specific scenario.

Design Concept:

One Page Design for easy access to heavy information site.

Card Design look for mobile app to make it trendy.

Cool and corporate branding color.

New age pastel color palette to represent contemporary trend and covers all the user range.

Typography : Segoue UI chosen for logotype to represent modern trend for windows phone. Mobile

app Segoue UI Regular, Semibold is used to follow recent trend.

Software used:

Visio, PowerPoint, Balsamic, Adobe CC (illustrator, Photoshop).

Brain Storming

Mind map

“DIYA DEY” SR. Event Manager

Company Profile

Department Size

150 Location

HYD Year Experience

8

Demographic

Age 32

Role

Event Management Practice Type

Managing & Coordinating, International Events Education

Masters in Event Management, UK

“Companies and individuals reaches me to organize and coordinate tours all over the world. Everyone

have their unique time slots and priorities on traveling, wants to get information hand in hand.

Finding the key requirement, designing the tour, booking the ticket and sharing them with clients,

managing, supervising and guiding travelers, following up the whole process till the tour gets over.

My interest of participating in different tours to enjoy in between my busy schedule.”

Responsibilities

Event MANAGEMENT BUSINESS STATEGY CUSTOMER RELATIONSHIP GUIDANCE

RECRUITING BUSINESS ANALYSIS REVIEWING FINANCIAL DECSISION SPONSORSHIP MANAGEMENT BOOKING EVENT

Must Have

• Simple UI

• Seamless connectivity

• Complete information

• Follow up facility

Must Avoid

• Frustration on searching and

communicating

Technology Traits

Low High

Confidence in technology

Low High

Knowledge verity

Low High

Device efficiency

% of Day using Mobile

Application

75

Persona

Scenario

Diya Dey is a senior event manager is going to attend and organize an „‟Circular

Journey Tour‟ in southern India, on the month of November. She wants to book

tickets for herself and her NRI Friend from USA in prior and get information

about the site scenes as much as possible.

Use Case 1

She wants booking tickets according her plan for the tour. Booking tickets should be hassle free, first

and trust worthy.

Use Case 2

She wants to share event details to her friend coming from USA to visit India.

Information Architecture

Login

Plan Trip Check Status Reservation

View Route

Edit Route

Choose

Approval

Cancel

Pending

Book CJT

Reserve Seat

Apply

Task Flow

Pass

en

ger

Div

isio

nal M

an

ag

er

Sta

tio

n M

ast

er

Plan Trip Apply Check Status

Cancel

Approve

Forward

View Request

Book

Ticket

View Approve

User Journey & Pain Points

User Journey & Pain Points

Resolution

Requirement Analysis & Research

Requirement Analysis & Research

Low Fidelity Wireframe

Paper Lay-out

Branding

Visual Design

Visual Design

Visual Design

Visual Design

Visual Design