The Flow of

Innovation Futurist

Strategy advisor

Author

@rossdawson

Flickr credit: Visual Artist Frank Bonilla

Networks everywhere

Brain Internet

Applications

Organisations Industries

Proteins Actors

Society

Politics Contagion

Flow

Innovation

Organisations

Openness

Platforms

Leadership

Flow

Flickr credit: Joe deSouza

Transaction costs slide

Flickr credit: Grietje Haitsma

Modular everything

Latent demand and latent availability

Sensors everywhere

Flickr credit: Irargerich

Openness

Open technology

The cycle of society and technology

More open social attitudes

Flickr credit: Jeffrey Beale

Open access science

Standards are the foundation of openness

Innovation

Who does this man know?

The most connected actors

Innovation by recombination

“I put together elements that were

already there, but that’s what

inventors always do. You can’t make

up new elements, usually. The new

element, if any, was the combination,

the way they were used.”

Kary Mullis, Nobel Prize Winner, Chemistry, 1993

Domains for innovation

Product or Service

Marketing

Process

Organisation

Business model

Ideas from crowds

Connected products

Connected lighting

New distributor channels

APIs for marketing

Platforms

Platform business

Source:

Interbrand,

Marshall van

Alstyne

Distributed value creation

Fitness as a platform

Linking drivers and passengers

AI as a platform

Retail platforms

Flickr credit: Jack Torcello

Developing ecosystems

Organisations

The inside is the outside

Exposing data

Extending organisations’ capabilities

Bounded Unbounded

Corporate communication as platform

Source: Geoffrey Parker and Marshall van Alstyne, MIT

Building unique companies

Leadership

Networked

Flexible

Responsive

Integrated

Extended

Successful organisations of the future

Scalable

Talented

Open

Innovative

Layers of data

Open

Trusted

Proprietary

Governance for transformation

Benefits Risks/ Concerns Risks of NOT

taking action

Productivity and

efficiency

Productivity loss Reduced

competitiveness

Staff satisfaction and

engagement

Loss of control Harder to attract

talented staff

Access to information

and processes

Information reliability Fragmentation of

information

Flexibility in work Systems security Unauthorized use of

technology

If you help to bring the networks to life…

Flickr credit: Lumeta/ jurvetson

…you will create success for yourself

Flow

Innovation

Organisations

Openness

Platforms

Leadership