APPENDIX NMedia Coverage

Roanoke County sees success with anti-littering campaign - WSLS 10 NBC in Roanoke/Lynchburg Va

http://www.wsls.com/story/24772914/roanoke-county-sees-success-with-anti-littering-campaign[5/28/2014 9:47:21 AM]

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Roanoke County sees success with anti-litteringcampaignPosted: Feb 20, 2014 6:17 AM ESTUpdated: Mar 13, 2014 6:17 AM EDTBy Aaron Martin, Anchor, Reporter - email

Roanoke County is seeing strong results from its new anti-littering campaign.

In the first six weeks of the program 56 people have called to report littering, withpolice writing two citations for people throwing trash out of their cars.

A citation can only be written if police witness the littering.

If littering is reported police send a warning letter to the offender.

Supervisor Charlotte Moore, who developed the campaign, said it's about gettingpeople to change their habits.

It's why she's happy to see the strong community response.

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Roanoke County Anti-Littering Campaign Kickoff - Roanoke Times: Community Publications

http://www.roanoke.com/news/local/community_publications/swoco/article_dc667da8-74b5-11e3-bb7b-001a4bcf6878.html[5/28/2014 9:46:15 AM]

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Roanoke County Anti-Littering Campaign Kickoff1/3/2014 -- Photo By: Elizabeth Watts Jones

Posted: Friday, January 3, 2014 6:00 pm

By Elizabeth Jones | SwoCo

Keeping our valley clean, green and beautiful… that’s the goal of the new campaign initiated by Cave SpringSupervisor Charlotte Moore to combat littering in Roanoke County. Cigarette butts at local intersections anddiscarded trash seen along many roads in the county continue to be a problem, but now there may be a solution.

Beginning this month, many drivers will see temporary road signs at major County intersections reminding themthat “The World is Not Your Ashtray.” According to Roanoke County Assistant County Administrator RichardCaywood, the new program will feature a local partnership with Lamar Advertising. “The advertising firm hasgenerously donated billboard space to us,” he said. The partnership will also include signs on County vehicles,including the County’s fleet of trash collection trucks.

From a press release sent to us from Roanoke County,“Supervisor Moore’s campaign against discardedcigarette butts is a great starting point for this program,”Assistant County Administrator Richard Caywood said.“It’s a visible problem that thousands of County motoristssee every day. Our hope is that by raising awareness ofthis first issue, we can open everyone’s eyes to thelarger problem of litter in the County. We plan onbringing additional ideas to the Board of Supervisors inthe future.”

To support the launch of the new anti-littering campaign,Cave Spring Supervisor Moore and Virginia SenatorRalph Smith spoke to local media at the RoanokeCounty Administration Center on Friday, January 4.Moore and Smith spoke about the new efforts, andhighlighted the importance of working together to keepour community beautiful.

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Roanoke County looks to take anti-littering statewide - wave3.com-Louisville News, Weather & Sports

http://www.wave3.com/story/24801615/roanoke-county-looks-to-take-anti-littering-statewide[5/28/2014 9:49:55 AM]

ROANOKE COUNTY -

Roanoke County looks to take anti-litteringstatewidePosted: Feb 24, 2014 4:50 AM ESTUpdated: Mar 17, 2014 4:55 AM EDT

By Aaron Martin, Anchor, Reporter - email

One Roanoke County supervisor is hoping to extend ananti-littering campaign across the Commonwealth.

Charlotte Moore said the county is asking lawmakers in Richmond to change thestatewide ordinance, allowing local government's to keep the money collected inlittering fines.

ROANOKE COUNTY SEES SUCCESS WITH NEW CAMPAIGN

That money would then be reinvested into future campaigns.

"It really seems to be the fair thing to do that we get to keep the (money) so thatwe can put that back into the funding for another anti-littering campaign and keep it locally," she said.

At this point there's no word if the General Assembly will take action on the proposal.

Moore said they will continue to fight for the change, even if it's not approved.

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Roanoke County looks to take anti-littering statewide - WNCN: News, Weather

http://www.wncn.com/story/24801615/roanoke-county-looks-to-take-anti-littering-statewide[5/28/2014 9:49:17 AM]

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ROANOKE COUNTY -

Roanoke County looks to take anti-litteringstatewidePosted: Feb 24, 2014 4:50 AM ESTUpdated: Mar 17, 2014 4:55 AM EDTBy Aaron Martin, Anchor, Reporter - email

One Roanoke County supervisor is hoping toextend an anti-littering campaign across the Commonwealth.

Charlotte Moore said the county is asking lawmakers in Richmond tochange the statewide ordinance, allowing local government's to keepthe money collected in littering fines.

ROANOKE COUNTY SEES SUCCESS WITH NEW CAMPAIGN

That money would then be reinvested into future campaigns.

"It really seems to be the fair thing to do that we get to keep the (money) so that we can put that

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http://theroanokestar.com/2014/01/07/roanoke-county-the-world-is-not-your-ashtray/[5/29/2014 11:46:33 AM]

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The first of Roanoke County’s garbage collection vehicles to displaythe banner promoting the County’s new anti-litter campaign. Othervehicles in the County fleet will feature smaller magnetic decals in

the coming weeks.

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From cigarette buttsat local intersectionsto discarded trashstrewn along roads,litter continues to bean issue in theRoanoke Valley. Toraise awarenessabout this problem,Cave SpringSupervisor CharlotteMoore has led a newinitiative to helpcombat littering inRoanoke County.

Beginning in January, drivers will see temporary road signs at major Countyintersections reminding everyone that “The World Is Not Your Ashtray,” aclear reference to the growing number of cigarette butts appearing atintersections and road medians.

Along with the intersection signs, this new program will feature a localpartnership with Lamar Advertising for billboard space and also includesignage on County vehicles, including the County’s fleet of trash collectiontrucks.

“Supervisor Moore’s campaign against discarded cigarette butts is a greatstarting point for this program,” Assistant County Administrator RichardCaywood said. “It’s a visible problem that thousands of County motorists seeevery day. Our hope is that by raising awareness of this first issue, we canopen everyone’s eyes to the larger problem of litter in the County. We plan onbringing additional ideas to the Board of Supervisors in the future.”

To support the launch of this new anti-littering campaign, Cave SpringSupervisor Moore and Virginia Senator Ralph Smith hosted local media at theRoanoke County Administration Center last Friday. Moore and Smith maderemarks about the new efforts, highlighting the importance of workingtogether to keep our community beautiful.

Roanoke County has also launched an online form citizens can use to reportlittering. This convenient web form will send littering complaints directly toRoanoke County Police for follow-up. Website visitors are encouraged to look

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Roanoke County: “The World Is Not Your Ashtray”Posted by stuart on Jan 7th, 2014 and filed under News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to

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