Apple

Tiffanny ArnotRachel GillesJason DarlingSteven MeyersAlexis AngelApple

With the technology market changing at such a rapid pace, Apple is having to be more aware of its customers and their needs. In doing this, the company is keeping a close eye on six key factors to its success:The Apple image that has been created,The technological advances that are promised with each new product, Its high prices in a more competitive market,The value of its market shares,The company advertising as a whole, And the marketing of each specific product!

Changing Market = Advancing Company?Apple has created for itself an image that is one of the most recognized icons in the world today, which allows the company to maintain its simplistic design while advancing the technology of each device.

Visual Representation

More than just a design image Apple has created its own version of almost all other software to run solely on its products.SafariiTunes

Technological ImageMicrosoft and its contract with Windows for the use of Microsoft Office software has been the most challenging thing for Apple to compete with.WordPowerPointAccessExcelOne NoteUnable to Compete with MicrosoftApple has listened to the concerns of its customers and recently, Apple has released that it is in the process of creating its own version of Office products, iWork:Pages WordNumbers ExcelKeynote - PowerPointUntil now!PricingCustomers have become more sticker conscious over the last couple years. High prices have allowed them to maintain a high profit margin.

Pricing Apple needs to start pricing with competition.Losing market shares in less developed countries.

Market Shares Companies are gaining ground on Apple. Slowly losing market shares. Apple might be forced to choose between market shares or profit margin.

Advertising Target AudiencesLiving in the nowShowcasing how the Apple products have an easy program so that users can focus on content and their connectionsModern, ClassicUsing the popularity of the classic design and their designer brand to target the modern crowd. Advertising Target AudiencesStudentsPossibilities for education and the endless ways to further learning for college students.

Apple vs. Everyone Else Campaigns4G vs. 4GDoubting other carriers truthful advertising in their connection speeds and technology. Showing how Apple is the front runner and that all other companies are just mimicking their models and ideas for products. Bringing in the Geniuses Apple uses its commonly known representatives, called Geniuses, as a play on how Apple always is the smarter, more knowledgeable provider of the group.

Apples Worries

Apples sole concern has pretty much been profit margin with little regard to market shareGradual loss to Android platformSmart phone market has 15% Apple vs 75% Android and still growingThe next 6 billion smart phones sold are going to be to increasingly price sensitive consumersApple charges outrageous amounts for their products and Android is making major improvements.The Voice of Frustrated Apple UsersGates was asked about the declining PC market.Gates response was that because of the popularity of the tablet, its getting harder to distinguish between the two.Microsofts Surface, as quoted of Gates, brings the portability of the tablet, but the richness of the PC

Apples Ready To Fight!Apples version of Microsoft Office, iWork is going to be free for usersCombating Microsoft by cutting into the power of Office.Free iWork will increase sales of Apples core business

Marketing Apple

Apple is top-of-the-lineApples track record is fairly cleanApps are made for Apple before moving onTime will tell if Apple has what it takes to stay on top.Both the future and competitive edge of Apple will be determined by the companys ability to maintain its image while advancing and competing technologically, to compete with the competitive pricing of comparable products, and to maintain is advertising strategy in a constantly changing society.

The Future of AppleTiffanny ArnotRachel GillesJason DarlingSteven MeyersAlexis Angel

Thank you from group 4!