apple sourav
TRANSCRIPT
8/6/2019 Apple Sourav
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APPLE Inc.SouravSourav BaksiBaksi
ChetanChetan DuttaDutta
Rahul Datta
Mahender Pal
Batch 29
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INTRODUCTION
American multinational company
Designs and Markets Consumer electronics,
Computer software and HardwareHeadquarter: Cupertino, California
CEO Steve Jobs
Revenue $325Billion
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HISTORY
Established in April 1st 1976
Previously named (Apple Computer Inc.)
Founders Steve Jobs, Steve Wozniak, RonaldWayne
1st product Apple l , Hand built by Wozniak
Incorporated January 3, 1977 without Wayne
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PRODUCTS AND FIGURES
Hardware Mac (Personal Computer Series)
Software Mac OS X, Quick Time, iTunes
Consumer Electronics ipod, iphone, ipad, AppleTV
Employees 46,600 full time ;
-2,800
TemporaryRetail Stores 323 [1st in Virginia)
Competitors HP, IBM, DELL etc
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PROS
Recharges Quickly
Light weighted
Fast ProcessorSensitive & Smooth Touch
Aesthetic Design
The best Sound qualityLarge Screen
CONS
Battery life
High Prices
Limited Bluetooth No Flash support
Non-replaceable Battery
No internal Speakers
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� EXTERNAL FACTORS
Creating more ties with Microsoftproducts
Loyal set of Enthusiastic
Customers
Recession Price of AppleProducts are higher
High Level of Competition
� INTERNAL FACTORS
Most established and Healthy ITBrands in the world
Steve Jobs was ousted from the
company in an in-house power
stuggly in 1985, But He returned
to Apple in 1996 and began the
process that restored the
company to profitability
Apple computer are expert in
Developing own Software &Hardware
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STAKEHOLDERS
Creditors
Apple employees
Software developersCustomers
Suppliers
Music Industry
Competitors
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DEP ARTMENTS OF THE COMP ANY
Finance Department
Human Resource Department
Legal DepartmentMarketing Department
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WHY SUCCESSFUL?
Invest in your Employee
Encourage Creativity
Invest in UsabilityInvolve (potential & current) Customers &
Communities
Know the target Audience and Then Target it well
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Current Scenario
Research firm Gartner said that Apple was the fifth-largest PC seller in
the U.S. for the three-month quarter to start 2011.
On May 26th 2010 Apple Inc. overtook Microsoft Corp. to become the
worlds most valuable technology company.The market cap of Apple is $323.09Billion with more than 920 million
shares.
The Share price on NASDAQ as on APRIL 21st was $350.70(+8.29)i.e.
+2.42%
The recent quarter shows a net profit of $5.99Billion which
overshadowed the Wall Street Predictions.
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Current Scenario
Apple Market share tops 10% but Windows share lowest since trackingbegan.
According to Computerworld Analysis there has been a sharp decline
of Windows users from Dec 2010 by 0.97% to 88.7 percent.
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Current Scenario
Report claims that Apple shows 29% increase in sales of its Macbookas well as it helps in the outline of coming up of the most important
Brand of US.
According to AppleInsider there has been a total increase of 29% in
the sale of Apple notebooks.
Apple had recorded an increase of 113% in the sales of its flagship
product the iphone which counts to over 18.65 million units.\
Apple sold 4.65 million of ipads which dominate 80% of the tabloid
markets.
Apples Ipad 2 dominate the nascent market whereas Research in Motions Playbook collapsed under the immense criticism of the
analysts.
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FUTUREPLANS
For the next 3-4 years Apple would like to increase
their product accessibility (New Stores)
Its going to the movies. Online movies through
itunes. Recently signed a deal with 20th CenturyFox and Disney studios
Plans to go green apple
Seamlessly Embedded heart rate Monitor
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Future threatsT
he main concern of Apple right now is the component supplyconstraints after Japans Earthquake and tsunami.It would squeeze
margins and restrict iphones & ipads to come out in the near
months.
Apple resourced mostly LCDs,optical drives,NAND flash and DRAM
from Japan so they are going to face a crisis ahead.
Ipad sales fell well SHOR T in the quarter due to the huge shipment of
6 million units but still the waiting went more than 5 weeks.
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The nine maharathisSteve P. Jobs Chief executive officer,Director
Peter Oppenheimer- Chief Financial Officer, Senior VP
Timothy D. Cock- Chief Operating Officer
D. Bruce Sewell-Senior VP, Counsel
Philip W. SchillerSenior VP, World Product Marketing
Ronald B. Johnson- Senior VP, Retail
Scott J Forstall- Senior VP, iphone software Engineering
Robert J. Mansfield-Senior VP,Hardware
Jeffery Williams-Senior VP.Operations
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Corporate Culture.The sales force has always ridiculously tiny and the System
Engineer:Accountant never exceeds two.
Steve jobs believes in pervasive secrecy which means that sales
executive should describe customers about Future Technologies
Steve Jobs favorite quote is that-Customers dont know what to buy
and we have to tell them what to buyApples main focus is on the generation of applications for their
gadgets.At present I-store has more than 4.5 millons of applications
for both i-phones and i-pad,thereby creating an uniqueness of the
product.