Apple vs

Samsung Tablets

Time Completion & Word

Count

Amaryllis Mavragani &

Konstantinos Tsagarakis

Business and Environmental Technology LabEnvironmental Engineering Department, Democritus University of Thrace

Mobile m

ode

surv

eys Easier

Faster

Less costly

Wider respondents sets

Web S

urv

ey

Desi

gn

No agreed questionnaire layout

Combine effective features to obtain valid results

Aim

s

Create a questionnaire with effective features

User-friendly

Time completion rates & word count scorings

Differences in Apple & Samsung tablets

Table

ts

iPad Air

iPad mini

Samsung Glx Tab 10.1

Samsung Glx Tab 7

Table

ts Similar features and prizes for similar sized tablets

All cases removed

Table

ts

Quest

ionnai

re

16 questions

2 demographic (sex, age)

14 on Open Economy Institutional Quality & Sustainability

A total of 4 pages

Quest

ionnai

re

Two open-ended questions with a soft reminder

Same box-size

Radio button answers placed on the left

Hard reminder for the rest of the questions

Including DK option

Quest

ionnai

re

Age box smaller than the ones for definitions

Use of progress indicators (short survey)

No images, examples or definitions

Font size, color & placement consistent

Part

icip

ants

Undergrads (Environmental Eng. Dept)

Ages between 21 & 26

52 were asked to participate

2 denied/5 breakoffs

A total of 45 valid responses

Part

icip

ants

Survey conducted in our lab

Participants not allowed to communicate

Sensitive questions (e.g. political orientation)

Same email invitation used to ensure anonymity

Desc

ripti

ve

Sta

tist

ics

Resu

lts

Resu

lts

Resu

lts

Samsung 7 achieves the best scores in both categories

Small size

Rectangular shape

Better grip

Concl

usi

ons Time Completion Ranks

① Samsung 7

② iPad Air

③ Samsung 10

④ iPad mini

Concl

usi

ons Word Count Ranks

① Samsung 7

② iPad mini

③ Samsung 10

④ iPad Air

Futu

re

Rese

arc

h

Page time completion

Same device with and without a case

Include videos (device performance)

Increase noise levels

Thank you