applied ways to make your webinar effective and successful
TRANSCRIPT
Understand WebinarAs per Financial Services Commission of Ontario
A webinar is an online event that is hosted by an organization/company and broadcast to a select group of individuals through their computers via the Internet. (A webinar is sometimes also referred to as a “webcast”, “online event” or “web seminar”.
Practically
A webinar is a live meeting that takes place over the web. The meeting can be a presentation, discussion, demonstration, or instructional session. Participants can view documents and applications via their computers, while shared audio allows for presentation and discussion.
Why Webinar
Webinars are a great way to demonstrate your expertise and communicate your company’s value to people who really need to know everything before making a purchase.By Steve Toth, AdLuge
Exercise to you
Ask ‘why’ Webinar List down all things which come in your mind Sort them priority wise as per your organization
Lead Nurturing
45% Driving Awareness
51% Lead Generation
37% Cross Selling/Up Selling
42%
#1 Lead Nurturing Source for Business, ahead of tele-sales, webinar, events etc.
% of business using webinar for different purposes
Marketers Common Challenges Webinar invitation content quality ineffectiveness to attract Where & how to promote webinar Best time to schedule Registration Vs actual attendees conversion
Platform medium to host webinar
WEBINAR
Follow below template - Webinar invitation content quality
Webinar topic: (Maximum 20 words)
Think & select a topic which itself give much clarity on what to be covered and great search potential by it audience.
Do start from step back and think about the title from the audience’s viewpoint
Description: (Maximum 150 words)
Start with a brief on your webinar. Use language which audience will related to. Create a compelling reason, which attract larger audience. What challenges do they face and how this webinar will help them to address those. How this webinar will help them to improve their productivity / skills. Summarised the benefits in points, the audience will get after attending.
Who should attend? (Maximum 30 words)
Provide a profile of most relevant audience for the webinar
80%
Email, Website and Third-party (eNewswire, content syndication)
Contribute Registration
Email Responsive Website Third-Party
Solution: Where & how to promote webinar
AffiliateSearch Engine Marketing
Banner Ads Social Media Marketing
20%Contribute Registration
Solution: Where & how to promote webinar
MON TUE WED
THU
FRI S/S
MON TUE WED
THU
FRI S/S
20% 23% 21% 18% 13% 2/3%
17% 23% 22% 24% 11% 2%
Best day for webinar emailDay with most registration happen
EMEA Results
Global Results
EMEA Source: on24 Webinar Benchmarks Report 2013
Solution: Where & how to promote webinar
Based on a research and data, the best days of the week to host webinars are Tuesdays or Wednesdays. Why? Because people are catching up on Monday, and they’re ready for the weekend by Thursday.
Solution: Where & how to promote webinar
Registration Vs actual attendees conversion
Exercise to you Ask ‘why’ participants will really attend List down all things which come in your mind Sort them priority wise
#1Make sure to send proper personalised reminders to each registered participants.
Gentle ReminderSolution to increase actual attendees conversion
It has been seen participants need more reviews and testimonials webinar. Customer advocates share content enthusiastically and, most importantly, with the right people.
#3Create a strategy to encourage your customer to advocate your webinar.
Solution to increase actual attendees conversion
#4Keep contents fresh & knowledge focused rather than sales centric.
Solution to increase actual attendees conversion
NO SALE
SPITC
H
#5Offer registered participant’s a valued downloadable contents
Solution to increase actual attendees conversion
#5Mention clearly on how and where to register. Check registration link etc.
Large no. of respondents had the biggest trouble to register for their online event.
Solution to increase actual attendees conversion
Platform medium to host webinar
Depending upon your need and budget, few of important features you may consider are…
We have discussed
What is Webinar Why Webinar Marketers common challenges & Solutions
Webinar invitation content quality ineffectiveness to attract Where & how to promote webinar Best time to schedule Registration Vs actual attendees conversion Platform medium to host webinar
Webinar Success Matrix
Hope this fast paced presentation helped you to understand the applied ways to make your webinar effective and successful.
If you have any doubts, Please mail me at [email protected] and I’ll try to address all your doubts.