Applying Today’s Technology to Find A+ Candidates

Presenter: Mark Berger – Owner, Swat Recruiting

Mark E. Berger has been in placement and staffing since 1979. Although he still works a desk, he’s been more involved in supporting the technology-related recruitment efforts of others with books, webinars, and consulting services. Mark is a frequent columnist for the Fordyce Letter, author of Power Searching for Resumes on Google, MSN Live.com For Recruiters, and Applicant Tracking Systems – Identification, Evaluation, and Selection. He is CPC and AIRS CIR certified and sits on the State Board of Directors for the Mid-America Association of Personnel Services. Simply put, Mark Berger IS our industry’s IT guru! About This Segment On an incredibly tough search, have you ever scoured your network list, solicited referrals from every candidate you’ve ever placed, and still had no success? Chances are your competition is utilizing more tools than you were – so make sure your toolbox has all the tools available! Questions? Feel free to contact Mark at mark@swatrecruiting.com or (314) 962-7515. Meeting: “Applying Today’s Technology to Find A+ Ca ndidates” by Mark Berger

This is a very technical session that may be tough for some to follow. This facilitation guide will walk you through step-by-step each area that Mark covers. This guide should be taken back to your desktops once you have watche d the session or you can pause intermittently and set up as you go along.

Getting References through Job Boards: Plug in your industry keyword + references to pull up passive candidates that are more than likely in your space.

Resume Generation Tools: Although fee-based, do some research on: o Diver ( www.broadlook.com/broadlookdiver )

o Save search strings and re-run them in the future. o ResumeFinder ( www.egrabber.com )

o Enter keywords and conducts thorough search through multiple search engines – not just Google.

o Platinum Recruiter ( www.infogist.com ) o Set up your keyword search strings once, and it automatically searches

hundreds of sites - job boards, free resume sites, blogs, and internet communities.

o TalentHook ( www.talenthook.com ) o Same search functions as Platinum Recruiter – broad scope of websites

covered. Name Generation Tools: Again, do some research on the following sites:

o SourcePoint ( www.airsdirectory.com ) o Wide variety of methods you can use to search the internet for leads,

and also use to search your own applicant tracking system and your own hard drive. SourcePoint also has searchable proprietary databases for resumes and contacts. Conduct email campaigns and send letters.

o ZoomInfo ( www.zoominfo.com ) o There are 45 million people in the ZoomInfo database – you can use

filters to zoom out and zoom in to find exactly who you are looking for. o SearchExpo ( www.searchexpo.com )

o Aggregator engine that partners with other list and name providers to assemble the lists and then sell out of their own database. Less top-heavy results than other search engines – good for finding low to mid-level associates.

Do It Yourself Searches: Free to you, but more time consuming.

o Google ( www.google.com ) o Example Search String: (inurl:resume | intitle:resume) c++ java

(missouri | MO) 63000..63199 -job � inurl is a simple field search that tells the engine to search for

that keyword in the web address � intitle is a simple field search that tells the engine to search for

that keyword in the web document title � “c++ java”, “Missouri” and “mo” are the keywords used in this

example � 63000..63199 are the zip codes in the St Louis area. This

search function – taking a range of numbers and separating by two periods – locates a number on a webpage that is within a sequence of numbers.

� Use the “minus sign” to remove keywords from our search. If you do NOT want postings or other parameters in your search findings, use the “minus sign” and your keyword to eliminate those from your results.

o Live/Bing ( www.bing.com ) o Example Search String: ~resume (filetype:pdf | filetype:doc |

filetype:rtf | filetype:htm | filetype:html) sql se rver dba -job -post � The tilde symbol (~) and keyword “resume” asks the search

engine to find they keyword “resume” on the page but also find synonyms of the word – like “CV” or “Curriculum Vitae”.

� Using the “filetype:pdf” and “filetype:doc” terms limits your search results to these types of files. These are just the type of documents in which you may be more apt to find a resume.

� Keywords in this example are “sql”, “server” and “dba”. � Use the “minus sign” to remove keywords from our search. If

you do NOT want postings or other parameters in your search findings, use the “minus sign” and your keyword to eliminate those from your results.

o Yahoo ( www.yahoo.com )

o Example Search String: linkdomain:www.oracle.com resume developer database

o This search function finds resumes that have an internal website link within that page/document.

� If we want to find a resume that references the Oracle website, we would use “linkdomain:www.oracle.com”

� Keywords in this example are “resume”, “developer” and “database”.

o Zuula ( www.zuula.com )

o Example Search String: "mark e. berger" o Not well suited to find resumes, but great for doing name searches.

� Use quotes to encompass the entire name.

Business Network Searches: o LinkedIn ( www.linkedin.com )

o Example Search String: cpa audit public in or near 43210

Social Network Searches:

o MySpace ( www.myspace.com ) o Example Search String: technology/internet/web designer/html

o Facebook ( www.facebook.com ) o Friendster ( www.friendster.com )

Niche Employment Sites:

o All Retail Jobs ( www.allretailjobs.com ) o ClearanceJobs ( www.clearancejobs.com ) o Find Others in Your Niche: ( www.google.com )

o Example Search String: employment portal plastics engineer

Job Distribution Services: Write your ad once, then use a third party site to distribute it for you to many sites at once.

o Beyond.com ( www.beyond.com ) o HireNet.net ( www.hirenet.net ) o Find Others ( www.google.com )

o Example Search String: “job distribution” o Net-Temps ( www.net-temps.com )

Resume Distribution Services: Mostly free to recruiters, these sites charge the job seeker a fee to distribute their resume to the recruiting community.

o ResumeDeliver ( www.resumedeliver.com ) o ResumeBlaster ( www.resumeblaster.com ) o ResumeZapper ( www.resumezapper.com ) o ResumeAction ( www.resumeaction.com ) o ResumeAdvance ( www.resumeadvance.com ) o ResumeSpider ( www.resumespider.com ) o Find Others ( www.google.com )

o Example Search String: “resume distribution”

Scroll Down for Screen Shots from this Episode

Screen Shots from this Episode

Broadlook Diver:

eGrabber:

Platinum Recruiter:

TalentHook:

SourcePoint (AIRS):

ZoomInfo:

Google for Resumes: Example Search String: (inurl:resume | intitle:resume) c++ java (missouri | MO) 63000..63199 -job

Live/Bing for Resumes: Example Search String: ~resume (filetype:pdf | filetype:doc | filetype:rtf | filetype:htm | filetype:html) sql se rver dba -job -post

Yahoo for Resumes: Example Search String: linkdomain:www.oracle.com resume developer database

LinkedIn Searching:

MySpace Searching: