approach to e-commerce seo
DESCRIPTION
Online shopping space in New York is very crowded. To stand out, e-commerce optimization needs a different approach for SEO. Please call us at 1-800-353-8867 or Visit at:http://www.mattsdavidson.com/TRANSCRIPT
www.mattsdavidson.comTel. 1-800-353-8867 Tel. 1-914-220-6576 Fax 1-914-372-7860
Approach toE-Commerce SEO
Online shopping space in New York is very crowded. To stand out, e-commerce optimization needs a different approach for SEO.
Tips to make your e- commerce sites more successful
On-page Optimization
Maintain an on-site blog
• Create fresh content that Google loves.• Cultivate dedicated groups of visitors to the site.
No duplicate product descriptions
• Drags down the ranking of your own products
Don’t Use Same Meta Tags
• Avoid same title and description.• Minimize duplication of keywords.
Optimize Product Pages
• Place keywords.• Allow users to rate and comment.• Display social media buttons.• Robust product descriptions with keywords.• Bloggers, reviewers, critics etc. should find value in linking to your product pages.
Clean URL Structure
• Human readable forms of URLs. • Use keywords
Careful Internal linking
• As important as external links.
• Helps in cross-selling.
Off-page Optimization
Build Quality Back links
• Exchange links with other sites• Submit websites to search engines• Make RSS available
Social Networking
• Social Media Presence is a valuable marketing tool
• Socialize on Facebook, Twitter, Pinterest and YouTube
Up to date Sitemap
• Divide sitemap into logical groups.• Create separate sitemaps for each group.• Keep sitemap up to date.
Avoid Errors
Lack of Product Description
• Give proper description.• Search engines should understand
what you are selling. Use ‘alt’ text for product images.
Using Technical Names
• Use popular keywords and terms to describe. • Don’t use technical product descriptions from
manufacturers.
Lack of Product Reviews
• Allow users to give their ratings and feedback• Prospective buyers gain confidence
No search facility• Allow searches based on name, key
terms, and description.• Customer would like to access
desired product quickly. If they can’t, they will go elsewhere.
For the Best E-Commerce SEO in New York
777 Westchester Avenue, Suite 101 White Plains, N.Y., 10604
www.mattsdavidson.com
Call Us At:Tel. 1-800-353-8867 Tel. 1-914-220-6576 Fax 1-914-372-7859