seo for e-commerce (part 2)
TRANSCRIPT
Recall
What did we do in Part 1?
• We addressed some of the common errors that tend to have an adverse impact
on SEO efforts
• We looked at examples of how these errors are likely to render on a site and
offered tips on how to set them rightCheck out Part
1!
What we're looking at:
• Improving your SEO – A few tips
• Putting you Best Foot Forward – A few best practices
Using Long-tail Keywords
• Pick keywords that are not used as frequently used as others, and that are more
specific to your business context
Run-of-the-mill Keyword
Long-tail Keyword
Ink cartridges
Pigment-based colour ink cartridges
Building Links
• It’s important that the pages on your site be interlinked, but only those that are
relevant to one another – linking garden shears to office printers makes no sense
• Here’s how the interlinking should work:
o If a customer is looking to buy cartridges for his printer but he’s not sure
what kind he should go in for, having a link on all cartridge product pages
that leads to a ‘How to Select the Best Cartridge for your Printer’ would be
extremely useful
Optimizing for Mobile Devices
• Search engines serve customers on all devices, so should your site
• Forcing your customer to use only one device makes you look out of touch with
today’s anywhere, anytime and any-device world
• Optimizing for the mobile has to be done when building the site so make sure
that your e-commerce software vendor offers mobile optimization options
Get the Expertise
• While you will be capable of executing the basic steps for SEO on your
own, hiring an expert or having one of your staff trained to be an
expert is vital
• Make sure your SEO is being analyzed periodically and updated based
on the latest changes
Analyze Continuously and Consistently
Take Mobile Seriously
• In 2013, 30% of traffic to e-commerce sites was from mobile devices,
and seeing as the sales of mobile devices is on the rise at 8%, you can
be sure this will only increase. So make your site mobile-worthy.
Google-ize
• Google is the most popular search engine, it also provides the best free
tools to optimize you SEO
The Google SEO Encampment
Webmaster Tools
Analytics
AdWords Keyword Planner
Trends
Consumer Survey
PageSpeed Insights
Content Experiments
Placed for Business
Use other SEO Tools
• Google SEO tools will help you optimize your site, there is often a need
for a variety of tools that are more dedicated to aiding in SEO efforts
Conclusion
This series on SEO for E-Commerce should help you get up and running with SEO on your site.
Remember that search engines are like customers too – everything that customers are going
to look for and prefer, the search engines will too, that’s why preparing for SEO is preparing
for a better customer experience.
Thank You
For more information, you can read our blog:HERE
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