apps what not to do - balasundarraman, founder & ceo ideophone
TRANSCRIPT
Can apps be business?
NO• yes
NO 7/8
• yes 1/8
a dose of reality
• Global app revenues $25 billion (somebody’s making money for sure, yaar)
• 50 percent of app revenues are shared between just 25 developers!• 24 of them are game developers• 60% are below “app poverty line”
Source: mobiThinking, Distimo, VisionMobile
why this kolaveri?
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Supply-side surplus Photo: The Hindu
• Zero {entry barrier, variable cost, switching cost} => crowded market => No profits for nobody!
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Well, more like this Photo: Nisha Sondhe
• Low entry barrier, playing for passion, zero money and visibility, hoping to be Tendulkar some day
Is there some hope?
People don’t pay for apps…
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But, they do for this. Photo: Italian Business
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And this.
Apps with real world fulfilment win!
• Others go to bin unless they pull off a Whatsapp or an Instagram.
The whys and hows
Meaningfully mobile, not me-too• Uses the form or
function or availability
• Something that can’t be done on a PC
• At least for some people
• Think camera, location, SIM card, payments, consumption, generation…
• Defensible, the more people use it, the harder it should get to copy
• Somebody should be able to pay
Suruk GPS based Digital Meter
60,000+ usersacross
140 countries
Suruk is a travel companion for auto-rickshaw and taxi commuters.
Helps people in metering their rides, share the driver conduct and find
the optimal route.
Partnering with another company for an on-demand auto-rickshaw
routing solution.
17
One Touch SOS Personal security, a touch away!
3800 SOS sent in
40 countries
SOS Nigeria
Accurate location of the user is sent to pre-
defined contacts as an SMS in case of distress.
SOS as a subscription service integrated with
police, fire, and ambulance control rooms in
Nigeria
Partners
Nigerian Police
18
Kopa Easy ride sharing for events
App to find people attending events and share rides with them.
Social network integration
Lead generation for events
Partnered events
Product Conclave 19
Partner
Pyka Journey aware wakeup alarm
Cloud telephony system wakes up
passengers in time before their destination.
Pilot tested with Indian Railways
Getting launched as a paid service in
partnership with IRCTC
20
Then what went wrong?
Bit more than what we could chew!
Make mistakes but not ours. All the best.
Click icon to add pictureWith partners in crime• Anenth, Sandeep,
Kingsley, Koushik and yours truly