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Apps World Germany 2016

The Future of User Engagement Through Apps and iOT

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Greg Weinger Product Line Manager, Engage @gweinger @urbanairship

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3 3 © Urban Airship. Confidential. Do Not Distribute.

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Trends

How

What

Where

Traditional Current Emerging

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5 5 © Urban Airship. Confidential. Do Not Distribute.

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By the end of 2020, we project an installed base of 24 billion IoT devices worldwide, up from 4.2 billion in 2015.

BI Intelligence Report November 2015 #APPSWORLD #SEAMLESSEXPERIENCE

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25B Connected Devices, ~13B IoT

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8 8 © Urban Airship. Confidential. Do Not Distribute.

Smartphone as Remote Control

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Estimated IoT Remote Installed Base

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Seamless User Experience

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•  Location •  Messaging •  APIs •  Data

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•  Messaging •  Location •  Wallet

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13 13 © Urban Airship. Confidential. Do Not Distribute.

In-Store

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Utility Real-Time Response Personalised Experience

Moments That Matter

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Real-time Action System

User Profile

Testing & Optimization

Events

Analytics & Segmentation

Messages

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FOOTBALL!!!

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1 Billion Notifications 2 Billion Events

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Data Flows Everywhere

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Flexible APIs

•  Intelligent limits & error messages •  Comprehensive documentation

•  Sample code

•  Developer frameworks

•  Helper scripts •  Built for scale

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21 21 © Urban Airship. Confidential. Do Not Distribute.

You Will Create the Future @gweinger #seamlessexperience

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