Networking through the Internet: Using blogs to enhance your reputation and get business

LinkedIn Legal Blogging Group Webinar

April232009

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lexBlog

TM

Building Blogs for Lawyers

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TM

Building Blogs for Lawyers

What we’ll cover

• The need to network through the Internet

• Blogs as a networking tool• Success stories• Advantages of blogs• Who reads blogs• Growth of lawyer blogs• Elements of a professional blog

Trust us: You’re in good hands

McKeown

O’Keefe

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lexBlog

TM

Building Blogs for Lawyers

Why networking through the Internet• Global economy driven by the Net• Internet allows for relationships• Blogs allow demonstration of what your target

audience cares about• Not just SEO• Strategic ROI• Getting high quality referrals

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lexBlog

TM

Building Blogs for Lawyers

A blog is not a product• Not content on websites,

newsletters, alerts• Conversation at networking event

of your target audience• Results are extraordinary

Success stories

• Rush Nigut• Francis Pileggi• Chris Cheatham• Dan Schwartz

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TM

Building Blogs for Lawyers

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lexBlog

TM

Building Blogs for Lawyers

CT Employment Law Blog

• 5000 visits in first 6 weeks• Few calls a week, new client• Nearly 100 incoming links from third

party websites and blogs• Regularly cited by leading law &

employment bloggers (3 of the most read)

• CT law periodical coverage

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lexBlog

TM

Building Blogs for Lawyers

Blog advantages

• Cost savings• Extend your content’s reach –

RSS• Time savings• Radar = effectiveness

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TM

Building Blogs for Lawyers

• 75% of reporters to locate experts & get insight on stories

• Senior executives• 20% plus read business blogs• 96% generally familiar with

blogs• 30% good familiarity with blogs

• Busiest people read blogs

Who is reading blogs?

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lexBlog

TM

Building Blogs for Lawyers

Elements of successful blog

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TM

Building Blogs for Lawyers

• 3,000 plus law blogs• 4 new law blogs per day• > 44% of large law firms• 40% growth in large law firm blogs from

March to November ‘08

Law firm adoption of blogs

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TM

Building Blogs for Lawyers

• 75% of reporters to locate experts & get insight on stories

• Senior executives• 20% plus read business blogs• 96% familiar with blogs• 30% have familiarity with blogs

• Busiest people read blogs

Who is reading blogs?

But…..

• Ethics & liability• Firm’s culture• Experimental culture

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TM

Building Blogs for Lawyers

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lexBlog

TM

Building Blogs for Lawyers

LexBlog’s turnkey professional solution

• Initial stage– One on one blog strategy– Custom, personalized design– One-on-one training

• Ongoing– License of LB publishing platform– SEO– Exposure/syndication/reach– Access to LexBlog experts– Analytics– Monthly blog education series

Thanks & for more info or questions:Kevin McKeown, EVP Client DevelopmentDirect: 206 388 3625kpm@lexblog.com

Kevin O’KeefeDirect: 206 340-8204kevin@lexblog.com

lexBlog

TM

Building Blogs for Lawyers

www.lexBlog.com

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lexBlog

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Building Blogs for Lawyers

• Blogs covered by advertising rules?• Cannot give specific advise• Cannot breach client confidences• Do not create attorney client relationship• No false or misleading

communication • Use disclaimer

Ethics

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