April Greiman Queen of Techno-color

• Born in New York • Studied at the Allgemeine Kuntsgewerbeschule (General Arts Trade School) in Basel, Switzerland and the Kansas City Art Institute

April Greiman is known as a pioneer in digital design for being one of the first designers to use the computer as a design tool

PRESENTATION NAMEDescription

P r o j e c t s /

W o r k

“The digital landscape

fascinates me in the same way

as the desert” -Greiman

WET magazine cover1976April Greiman and Jayme Odgers

Made In Space Inc. (graphic design studio)1976

Opened by April Greiman in California

April Greinham and Jayme Odgers

Olympics Poster1984

They inter-married photographic and computer graphic elements

Another Olympic Games’ Poster

1984

The star is a symbol of highest aspirations of mankind

15 artistswere commissioned

to design posters for the games

“April Greiman was a bridge between the

modern and postmodern, the analog and the digital,”

Steven Heller

Iris Light1984

Innovative use of video imagery and integration of New Wavetypography with classical designelements.

First hybrid piece Incorporating digital technology

‘It looks like a painting;it captures the spirit of light’

Greiman and Jayme Odgers

CalArts (1978)  California Institute of the Arts 

The Modern PosterThe Museum of Modern Art, NY 

MoMA (1985)  

Objects in SpaceAIGA/OC (1999)

Objects in Space Selby Gallery (1999)

April Greiman’s Book on fusing graphics with technology

Design Quarterly (issue# 133)1985‘Does it make sense?’

• The magazine unfolded into a 2 ftx6 ft spread

• Done on MacDraw

• A digitized, life-size portraitof Greiman

‘A virtual landscape of text and image’

‘The cover of the magazine seemed to embody the

disillusionment of a nation deeply wounded by the Vietnam war and shaped by the growth of feminism, spiritualism, Eastern religion, Jungian archetypes, and dream symbolism’

D E S I G N Q U A R T E R L Y:

Random images including symbols and a timeline

"I decided there could be nothing more personal than a nude, digitized portrait of myself."

P i o n e e r O f

D i g i t a l D e s i g n

Snow White and the seven pixels1986Maryland Institute College of Art 

Making Thinking(SCI-Arc ) 1990

Admissions Southern California (1993)

Institute of Architecture

Walk Earth Talk1990April Greiman and Lucille Clifton

"Walk Earth Talk" recognizes the viewer as an integral part of the delicate balance of nature

US Postage stamp1995

Greiman was commissioned to design a postage stamp

California State University Sacramento(CSUS)

2004

UCLA extension catalogueSpring 2005 (LA)

These covers have been designed for the last fifteen years by prominent designers like Paul Rand, Saul Bass, Milton Glaser, David Carson, Paula Scher, April Greiman

Drive-by Shooting Exhibition/ installationGreiman’s Digital Photography2006

19 large scall printsPhotographs taken from all over the world

8,200sq. ft wallLos Angeles

Public Art Commission‘Hand holding bowl of rice’2007

Merging video, print graphics, typography and still photography2008

‘The invasion of infinite creativity’2008

PacTel Esprit US West

Walker Art Center SCI-Arc

C L I E N T S

United States Postal Service

Hp

Xerox

Benetton

Esprit

A C H I E V E M E N T S

Hall Chair Art Fellowship

Hallmark Corporation (1989)

American Institute of Architects (1994-99)

AIGA Fellowship (2003)Gold Medal

American Institute of Graphic Arts(1998) Lifetime Achievement

Chrysler Award for Innovation, Chrysler Corporation (1998)

Winner of Apple’s MacWorld Inaugural Art Competition

“It’s not just graphic design

anymore. We just don’t

have a new name for it yet”

-April Greiman