COMPENSATION SURVEY OF MARKETING PROFESSIONALS 2006

A Q U E N T / A M ACONDUCTED BY AQUENT AND THE AMERICAN MARKET ING ASSOCIAT ION

WE KNOW THE PROPER SALARY FOR EVERYONE IN YOUR DEPARTMENT.

INCLUDING YOU.

With so many responses representing so many different areas of marketing, this mayindeed be the most informative compensation survey we have ever conducted.

If you’re a department manager, you’ll find the compensation tables to be invaluable asa budgeting tool. You can calculate salaries based on job function or years of experi-ence, or even by region of the country.

Compensation is always a critical factor in creating professional satisfaction. But it isn’tnecessarily number one. In our survey, three other answers came out ahead of com-pensation at the top of the “very important” list:

• 70.2%—Working for an organization I respect• 69.8%—Having my skills and knowledge utilized effectively• 69.1%—Feeling adequately rewarded for the work I do (recognition, promotion, etc.)

By digging deeper, we also learned that successful marketing organizations share onecritical attribute: They not only display a commitment to long-term planning, they inte-grate the long-term plan objectives into the hiring, training, and management of per-sonnel on a day-to-day basis.

To learn even more, read on.

AFTER READING 14,784 RESPONSES,THERE’S NOT MUCH WE DON’T KNOW.

KEY FINDINGS

SUCCESS. HAPPINESS.SATISFACTION.RESPONSIBILITY. SELF-IMPROVEMENT. THE FACTS AND FIGURES ARE HERE. USE THEM TO YOUR ADVANTAGE.

1

SALES GAINS ALIGN WITH LONG-TERMPLANNING.

NO.

Here’s how marketers view the success of their short- and long-term planning relative to actual sales gains and losses. What was the significantdifference between organizations that posted significant increases versusthose with significant decreases? The percentage of organizations with afocus on long-term planning. The lesson: Setting a long-term course forgrowth is critical.

80%

60%

40%

20%

0%

SignificantIncrease

Increase No Change Decrease SignificantDecrease

ACTUAL SALES GAINS AND LOSSES

Organization focused on short-term objectives

Organization focused on long-term strategy

2

HAPPINESS: THE NEW REVENUEBOOSTER.

NO.

The proof is in the pudding. There is indeed a greater likelihood of runninga successful marketing program AND increasing or significantly increasingrevenue when organizations properly align positions and responsibilities.

That’s how you keep people happy.

Of course, perfect alignment is the goal. But if you’re going to lean one way or another, lean to the too-much side. That doesn’t mean loading onmore work or tightening everybody’s deadlines. It simply means peoplerespond more favorably to increased responsibility compared to diminishedresponsibility.

Underqualified QualificationMatch

Overqualified

40%

30%

20%

10%

0%

24%

34%

18%

Program success

3

IT’S NOT JUST THEROLLING STONES WHO “CAN’T GET NOSATISFACTION.”

NO.

Keeping employees productive means keeping them motivated, and thatchallenge grows with the size of the company. Our research shows thatfirms with more than 10,000 employees have the toughest time. While com-pensation is key, several other factors can influence employee motivation.

80%

60%

40%

20%

< 10 10–99 100–999 1,000–9,999 10,000+

0%

COMPANY SIZE

82%

71%

68%69%

57%

18%

29%32% 31%

43%

Dissatisfied

Satisfied

4

MATCHING THE RIGHTRESPONSIBILITIES TO THE RIGHT PERSONIS A BIG JOB.

NO.

It’s the old story: You’re either overqualified or underqualified. Unfortunately,too many marketers seem to think they are one or the other.

As organizations grow, so too does the percentage of those who think theirexperience level exceeds their area of responsibility.

50%

40%

30%

20%

10%

0%

< 10 10–99 100–999 1000–10,000 10,000+

COMPANY SIZE

Underqualified

Overqualified

Qualification match

5

AS YOUR EMPLOYEESGET SMARTER,YOUR MARKETING GETS BETTER.

NO.

Give your people the time to learn new skills. You not only get more capableemployees, you get better marketing performance. Our research tells thestory. In organizations that provide opportunities to learn new skill sets, mar-keting programs exhibit greater effectiveness and success.

ProgramsSuccessful

Programs Not Successful

No Opinion

70%

60%

50%

40%

30%

20%

10%

0%

64%

52%

40%36%

48%

61%

Opportunity to learn

Little opportunity to learn

ADVERTISING AND MARKETING COMMUNICATIONS

TOP RESPONSIBILITIES:• Advertising/Marketing Communications• Branding Identity/Management/Value• Planning/Implementing Marketing Campaigns

TYPICAL POSITIONS:• Advertising/Marketing Communications

Specialist• Advertising/Marketing Communications

Manager• Account Executive

POSITION LEVEL

Entry Level $26,750 $35,000 $38,836 $29,375 $35,681 $50,350 16Mid Level $47,000 $58,000 $75,000 $51,120 $65,400 $83,722 236Top Level $50,000 $68,493 $99,000 $56,500 $92,400 $127,000 66SIZE OF ORGANIZATION

Under 10 $35,000 $51,500 $60,000 $35,300 $58,250 $64,000 1410-99 $36,000 $50,000 $67,000 $41,000 $55,000 $79,200 75100-999 $46,000 $57,500 $75,000 $50,400 $63,710 $87,000 1141,000-10,000 $50,000 $62,000 $76,240 $56,000 $74,700 $95,000 7010,000 or more $56,000 $74,250 $90,000 $64,500 $85,000 $117,500 46LOCATION: REGION

New England $55,000 $70,000 $85,000 $57,000 $79,000 $104,000 15Mid Atlantic $47,000 $60,000 $70,000 $51,774 $60,000 $78,750 36South Atlantic $45,000 $56,000 $75,000 $47,000 $65,000 $82,000 45North Central $45,600 $60,000 $80,000 $49,600 $65,800 $97,000 83South Central $49,000 $57,750 $68,800 $51,200 $62,550 $80,000 26Mountain $42,000 $55,000 $67,000 $50,000 $63,920 $82,000 19Pacific $52,000 $69,625 $85,000 $60,000 $84,388 $100,000 62Canada $51,370 $56,507 $64,212 $56,721 $58,219 $69,349 13Outside US (not including Canada) $16,000 $25,000 $39,000 $18,500 $25,400 $43,000 13LOCATION: METRO AREA

Atlanta $40,000 $50,000 $56,000 $47,000 $55,000 $63,500 11Baltimore $62,000 $68,500 $75,000 $72,000 $77,000 $82,000 2Boston $62,000 $71,000 $80,000 $72,000 $75,500 $100,000 6Chicago $53,000 $65,000 $80,000 $59,500 $77,083 $100,000 22Dallas / Fort Worth $50,000 $58,000 $80,000 $50,000 $63,600 $80,000 5Denver $35,000 $50,000 $65,000 $42,729 $55,350 $105,000 7Houston $56,000 $65,000 $68,900 $57,500 $70,900 $81,800 9Los Angeles $60,000 $71,000 $93,500 $64,000 $80,000 $99,500 19Minneapolis / St. Paul $50,000 $63,400 $72,000 $60,000 $76,000 $93,700 11New York City $50,000 $62,500 $85,000 $52,148 $68,500 $90,000 18Philadelphia $56,000 $65,000 $95,000 $56,000 $75,000 $124,000 7Portland $41,000 $61,500 $65,000 $46,000 $64,500 $74,500 5San Diego $45,000 $50,000 $92,000 $50,700 $61,590 $100,000 6San Francisco $80,000 $90,000 $100,000 $93,000 $97,200 $120,000 5San Jose $67,000 $77,500 $109,500 $80,450 $97,400 $153,500 8Seattle $60,000 $64,500 $80,000 $68,000 $90,250 $107,500 6Washington D.C. $54,000 $75,000 $76,000 $70,300 $79,200 $85,000 9TOP INDUSTRIES

Advertising / Communications(agency, studio or consultancy) $36,815 $60,500 $85,000 $41,000 $65,950 $93,800 62

Manufacturing: durable / non-durable goods $53,000 $62,500 $72,000 $55,924 $71,450 $89,897 34Healthcare: non-insurance $51,000 $71,000 $85,500 $61,600 $78,800 $105,834 20Computer software /Services / Network consultant $51,500 $64,212 $80,000 $57,500 $69,349 $80,000 19Education $42,000 $50,500 $60,000 $45,450 $53,660 $60,000 18Banking / Financial services $42,000 $55,000 $72,000 $48,000 $62,000 $81,500 15Retail / Wholesale / Resale / Distribution $49,000 $50,000 $56,000 $56,000 $60,000 $74,400 13Government / Nonprofit / Military $40,000 $46,000 $55,000 $43,000 $47,000 $61,320 13Computer / High tech manufacturer $57,110 $65,750 $77,500 $58,235 $70,500 $88,500 12Professional services $35,000 $52,000 $90,000 $36,600 $56,721 $105,600 11Telecommunications $49,500 $75,000 $80,000 $50,000 $100,000 $122,500 11Entertainment / Hospitality / Media $35,000 $38,750 $56,000 $44,600 $49,150 $63,500 10Real estate $39,000 $47,222 $68,800 $43,600 $56,014 $73,000 10Business service / Consultant $55,000 $65,000 $76,000 $55,000 $72,000 $78,250 9All Others $48,621 $62,545 $76,839 $56,115 $73,870 $95,843 62

Reflective of the title, these professionals primarily oversee the implementation of marketing and adver-tising campaigns. Therefore, they are more creative and design focused than other marketers, as well asbeing more involved with Web management. Respondents worked either in an advertising agency or onthe corporate side. Notably missing from their list of responsibilities was analytic/performance measure-ment responsibilities as well as other research-driven activities.

SALARY TOTAL COMPENSATION

25th% Median 75th% 25th% Median 75th% Count

GENERAL MARKETING AND EVENTS

POSITION LEVEL

Entry Level $30,000 $33,000 $41,000 $33,500 $36,500 $46,500 23Mid Level $48,000 $60,829 $80,000 $52,800 $70,500 $95,000 635Top Level $81,336 $100,000 $124,000 $95,900 $121,000 $159,119 412ORGANIZATION SIZE

Under 10 $30,000 $42,000 $63,000 $33,750 $49,825 $83,500 2610-99 $45,000 $60,000 $85,500 $50,685 $74,300 $102,000 229100-999 $52,000 $72,000 $90,000 $60,000 $85,000 $110,000 3381,000-10,000 $59,000 $80,000 $100,000 $67,000 $94,063 $127,000 27010,000 or more $70,000 $90,200 $120,000 $80,750 $113,000 $155,000 209LOCATION: REGION

New England $58,300 $80,000 $107,000 $63,500 $95,000 $138,000 67Mid Atlantic $53,000 $80,000 $110,000 $62,976 $91,750 $145,000 106South Atlantic $55,000 $77,000 $97,000 $62,000 $90,650 $116,900 176North Central $50,000 $70,617 $93,000 $55,000 $85,000 $113,000 277South Central $54,250 $75,000 $91,000 $61,250 $87,200 $120,000 72Mountain $45,000 $69,250 $90,000 $51,500 $88,000 $120,000 66Pacific $60,000 $82,750 $107,500 $69,800 $100,000 $128,600 185Canada $51,370 $60,822 $81,668 $51,455 $74,957 $94,178 49Outside US (not including Canada) $41,575 $64,935 $93,333 $51,600 $85,975 $134,956 62LOCATION: METRO AREA

Atlanta $59,000 $76,000 $100,000 $64,000 $90,700 $114,500 39Baltimore $48,500 $74,000 $114,000 $59,325 $79,250 $144,750 16Boston $56,000 $75,000 $99,000 $60,069 $90,000 $118,000 36Chicago $55,000 $75,250 $92,000 $62,700 $85,450 $111,000 90Dallas / Fort Worth $71,000 $83,500 $108,000 $86,250 $103,000 $154,000 26Denver $46,500 $69,500 $105,000 $50,250 $94,150 $126,500 20Houston $53,500 $75,000 $90,000 $60,500 $78,625 $100,000 26Los Angeles $63,000 $86,000 $120,000 $75,200 $103,000 $125,000 49Minneapolis / St. Paul $57,000 $72,500 $93,000 $65,500 $83,500 $113,000 34New York City $68,000 $95,000 $125,000 $78,000 $110,000 $155,000 59Philadelphia $60,000 $84,000 $100,000 $66,600 $98,800 $117,500 21Portland $44,000 $60,000 $80,000 $48,900 $71,000 $85,000 15San Diego $55,500 $71,625 $91,500 $63,000 $85,000 $121,000 33San Francisco $85,750 $100,400 $115,000 $94,750 $116,500 $133,000 28San Jose $76,000 $92,000 $126,500 $82,919 $104,600 $144,500 16Seattle $48,000 $56,000 $95,000 $48,175 $69,800 $115,600 21Washington D.C. $52,500 $80,500 $102,000 $60,000 $97,300 $123,200 46TOP INDUSTRIES

Manufacturing: durable / non-durable goods $57,000 $83,000 $106,164 $66,280 $96,967 $140,000 123Computer software /Services / Network consultant $61,560 $83,750 $102,000 $72,922 $94,000 $126,500 116Banking / Financial services $52,000 $72,000 $100,000 $61,999 $97,000 $151,500 79Healthcare: non-insurance $55,000 $74,000 $100,000 $61,000 $85,000 $109,000 65Retail / Wholesale / Resale / Distribution $50,000 $75,000 $94,000 $51,600 $86,650 $121,000 62Entertainment / Hospitality / Media $50,000 $68,493 $93,000 $55,000 $79,000 $113,000 49Education $40,000 $60,000 $76,000 $46,280 $74,957 $91,500 47Government / Nonprofit / Military $42,000 $60,000 $85,000 $47,750 $66,750 $93,500 46Telecommunications $59,966 $83,000 $107,500 $62,976 $95,000 $130,000 45Professional services $61,250 $82,500 $95,000 $73,150 $93,050 $112,050 44Advertising / Communications

(agency, studio or consultancy) $52,000 $79,000 $100,000 $62,700 $92,200 $130,000 43Computer / High tech manufacturer $63,000 $85,308 $110,000 $70,800 $107,440 $141,400 42Publishing $54,000 $70,000 $88,500 $56,000 $77,250 $110,000 36Real estate $50,000 $72,000 $85,000 $50,500 $85,250 $105,000 34Construction / Architecture / Engineering $50,000 $74,000 $80,000 $60,400 $82,100 $96,500 29All Others $55,235 $70,052 $97,318 $62,621 $86,323 $121,632 211

Marketers falling into this category are primarily charged with driving communications and running mar-keting programs and events. Size of the organization and marketing budget play a significant role in deter-mining the scope of responsibilities for many in this group. Smaller organizations depend on their gener-al marketers to act as jacks-of-all-trades (from collateral production to closing sales), while larger organi-zations utilize these professionals for more specific project/program management.

TOP RESPONSIBILITIES:• Advertising/Marketing Communications• Planning/Implementing Marketing

Campaigns• Branding Identity/Management/Value

TYPICAL POSITIONS:• Marketing Director• Marketing Manager• Marketing Coordinator• Special Events Director• Events Planner• Electronic Marketing Manager

SALARY TOTAL COMPENSATION

25th% Median 75th% 25th% Median 75th% Count

PRODUCT/BRAND MANAGEMENT

POSITION LEVEL

Entry Level $50,000 $69,000 $88,000 $57,000 $81,500 $106,000 2Mid Level $58,000 $75,550 $90,000 $66,400 $90,000 $115,000 99Top Level $68,000 $89,000 $112,500 $72,850 $107,500 $142,010 12ORGANIZATION SIZE

Under 10 $14,168 $29,584 $45,000 $13,000 $14,168 $47,000 310-99 $53,082 $57,000 $72,000 $55,100 $64,625 $83,014 10100-999 $68,000 $85,000 $98,000 $71,200 $94,000 $116,000 311,000-10,000 $62,000 $75,000 $87,500 $68,000 $97,500 $114,000 3110,000 or more $65,000 $86,000 $103,000 $74,500 $97,000 $124,000 38LOCATION: REGION

New England $65,000 $88,000 $112,685 $74,000 $106,000 $142,691 7Mid Atlantic $68,000 $90,000 $97,500 $82,400 $101,200 $116,000 18South Atlantic $70,000 $85,000 $95,000 $93,500 $110,000 $125,000 15North Central $58,000 $71,300 $84,000 $70,500 $78,100 $98,000 30South Central $39,000 $54,000 $76,500 $55,720 $66,500 $81,500 4Mountain $84,000 $86,000 $87,500 $87,500 $97,500 $114,000 5Pacific $70,000 $86,000 $112,000 $90,000 $105,000 $145,000 19Canada $53,082 $53,082 $53,082 $55,651 $55,651 $55,651 1Outside US (not including Canada) $24,176 $48,110 $70,800 $26,640 $50,000 $73,100 13LOCATION: METRO AREA

Atlanta $75,000 $77,500 $87,000 $89,000 $93,500 $110,000 3Baltimore $110,000 $110,000 $110,000 $125,000 $125,000 $125,000 1Boston $65,000 $91,500 $112,685 $74,000 $105,250 $142,691 6Chicago $70,000 $72,000 $103,000 $71,960 $83,014 $125,600 7Dallas / Fort Worth $38,000 $38,000 $38,000 $46,440 $46,440 $46,440 1Denver $64,500 $85,750 $100,500 $72,250 $105,750 $128,750 4Houston $85,000 $85,000 $85,000 $95,000 $95,000 $95,000 1Los Angeles $58,000 $75,000 $88,000 $61,400 $90,250 $136,720 6Minneapolis / St. Paul $58,000 $74,000 $90,000 $59,800 $97,400 $135,000 2New York City $75,000 $90,000 $97,500 $99,700 $102,400 $115,500 9Philadelphia $40,000 $68,000 $95,000 $34,000 $69,250 $99,250 4Portland $70,000 $86,000 $86,000 $85,500 $96,500 $97,500 5San Diego $80,000 $80,000 $80,000 $105,000 $105,000 $105,000 1San Francisco $100,000 $103,000 $115,000 $122,000 $130,020 $150,000 5San Jose N/A N/A N/A N/A N/A N/A N/ASeattle $100,000 $110,500 $121,000 $117,500 $131,250 $145,000 2Washington D.C. $110,000 $110,000 $110,000 $135,000 $135,000 $135,000 1TOP INDUSTRIES

Manufacturing: durable / non-durable goods $65,000 $75,000 $88,000 $73,100 $88,000 $110,000 35Telecommunications $50,000 $85,000 $107,000 $50,000 $94,000 $118,500 11Computer software /Services / Network consultant $75,100 $102,389 $110,000 $75,100 $104,437 $130,020 9Retail / Wholesale / Resale / Distribution $42,500 $54,797 $82,750 $47,000 $55,000 $83,500 9Banking / Financial services $62,000 $88,000 $95,000 $82,400 $101,500 $124,000 7Computer / High tech manufacturer $86,000 $86,000 $95,000 $96,500 $99,500 $105,600 6Healthcare: non-insurance $52,000 $84,000 $88,000 $65,000 $106,000 $122,600 5Entertainment / Hospitality / Media $54,000 $58,000 $87,500 $61,400 $77,200 $97,500 5Transportation $44,000 $73,371 $82,371 $50,570 $76,802 $99,852 4All Others $56,304 $76,197 $93,909 $67,500 $95,610 $120,055 22

TOP RESPONSIBILITIES:• Branding Identity/Management/Value• Advertising/Marketing Communications• Planning/Implementing Marketing

Campaigns• Market Research

TYPICAL POSITIONS:• Brand Director• Brand/Product Manager• Brand/Product Analyst

Nearly 90 percent of this group work for organizations with more than 1,000 employees. Many face thechallenge of developing marketing messages that resonate with the target audience. Compared to ourother marketing groups, more of these marketers were responsible for integrating customer feedbackinto the evolution of their products or brands as evidenced by the high level of performance measure-ments such as marketing return on investment, metrics, and research initiatives.

SALARY TOTAL COMPENSATION

25th% Median 75th% 25th% Median 75th% Count

MARKET RESEARCH

POSITION LEVEL

Entry Level $34,950 $40,000 $46,000 $37,950 $41,000 $50,600 40Mid Level $52,000 $70,000 $86,000 $57,791 $82,500 $105,288 237Top Level $91,800 $110,000 $125,000 $101,000 $129,000 $154,250 36ORGANIZATION SIZE

Under 10 $34,000 $46,500 $80,000 $34,000 $47,000 $85,000 910-99 $39,000 $55,500 $83,000 $41,500 $67,000 $96,300 37100-999 $40,000 $53,000 $71,000 $45,000 $58,644 $94,000 851,000-10,000 $51,000 $70,000 $90,000 $56,000 $79,400 $106,000 9010,000 or more $70,000 $84,000 $105,000 $83,000 $104,500 $135,000 93LOCATION : REGION

New England $40,500 $55,500 $69,000 $40,500 $63,000 $84,780 12Mid Atlantic $52,500 $80,500 $100,000 $56,200 $96,700 $126,500 30South Atlantic $50,000 $74,000 $85,000 $63,000 $84,000 $109,500 49North Central $50,000 $69,500 $90,833 $55,500 $81,500 $109,250 116South Central $51,000 $70,000 $83,000 $51,000 $75,300 $100,500 15Mountain $46,500 $53,000 $65,000 $53,000 $60,250 $91,000 10Pacific $57,091 $80,000 $107,500 $62,244 $97,400 $135,500 44Canada $55,651 $64,212 $85,617 $57,791 $72,706 $108,733 12Outside US (not including Canada) $14,431 $32,500 $58,238 $19,058 $41,517 $86,731 23LOCATION : METRO AREA

Atlanta $74,000 $87,500 $100,000 $91,700 $115,500 $144,000 10Baltimore $34,900 $39,450 $44,000 $38,100 $41,050 $44,000 2Boston $41,000 $55,500 $68,000 $41,000 $63,000 $82,560 6Chicago $56,000 $87,000 $101,000 $60,000 $90,666 $120,000 29Dallas / Fort Worth $73,500 $81,500 $93,000 $73,500 $99,250 $119,250 8Denver $33,500 $54,000 $83,000 $34,330 $91,000 $94,600 3Houston $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 1Los Angeles $54,181 $95,000 $140,000 $57,488 $120,000 $173,000 11Minneapolis / St. Paul $52,000 $66,000 $81,556 $64,400 $89,495 $105,288 14New York City $74,000 $100,000 $125,000 $85,000 $125,000 $168,000 15Philadelphia $48,500 $66,500 $94,000 $56,175 $76,000 $125,750 8Portland $36,000 $62,000 $94,500 $37,800 $67,200 $106,571 5San Diego $67,200 $78,350 $89,000 $81,500 $92,850 $147,500 8San Francisco $78,000 $90,000 $110,000 $123,000 $129,000 $135,000 3San Jose $82,500 $107,500 $124,000 $89,500 $132,500 $142,750 8Seattle $50,000 $86,000 $86,000 $56,000 $98,500 $105,900 3Washington D.C. $60,000 $75,000 $85,000 $74,000 $100,000 $105,000 11TOP INDUSTRIES

Manufacturing: durable / non-durable goods $42,000 $67,750 $85,000 $47,200 $73,152 $109,500 54Marketing research (agency / consultancy) $44,021 $60,000 $91,800 $44,021 $65,100 $101,500 46Banking / Financial services $52,000 $71,000 $96,000 $63,000 $100,500 $123,000 27Computer software / Services / Network consultant $48,500 $90,500 $103,000 $53,575 $106,850 $140,250 16Retail / Wholesale / Resale / Distribution $38,000 $69,500 $85,000 $44,960 $84,600 $95,750 16Healthcare: non-insurance $78,823 $99,000 $101,500 $90,587 $113,100 $148,500 16Government / Nonprofit / Military $44,837 $55,000 $74,500 $55,500 $69,150 $88,100 16Computer / High tech manufacturer $65,000 $89,000 $112,000 $71,000 $93,000 $141,000 13Telecommunications $43,904 $76,000 $83,500 $49,504 $86,250 $102,300 12Publishing $52,500 $61,000 $67,500 $56,722 $64,400 $74,400 12Entertainment / Hospitality / Media $60,000 $77,500 $105,000 $63,000 $99,500 $120,000 10Advertising / Communications

(agency, studio or consultancy) $41,000 $46,500 $57,000 $41,000 $53,000 $57,791 9Insurance: non-healthcare $56,000 $67,400 $77,000 $79,000 $86,000 $97,200 9All Others $54,796 $71,028 $89,196 $60,382 $79,300 $107,148 57

TOP RESPONSIBILITIES:• Market Research • Branding • Monitoring and Analyzing Marketing

Campaigns

TYPICAL POSITIONS: • Research Director• Market Research Manager• Market Analyst

Unlike most professionals in our survey, market researchers are singularly focused. Very few get involvedin other marketing activities. Professionals in this group are typically found in larger organizations wheremarketing budgets can sustain the investment in personnel dedicated toward producing evaluative insight,measuring marketing performance, and forecasting potential opportunities. Included in this category areprofessionals from agencies and market research firms.

SALARY TOTAL COMPENSATION

25th% Median 75th% 25th% Median 75th% Count

PUBLIC RELATIONS

POSITION LEVEL

Entry Level N/A N/A N/A N/A N/A N/A N/AMid Level $50,000 $65,219 $78,000 $58,000 $70,900 $89,900 68Top Level $49,000 $61,000 $85,308 $51,461 $72,500 $104,226 28ORGANIZATION SIZE

Under 10 $60,000 $70,000 $75,000 $67,000 $70,000 $93,000 310-99 $47,000 $50,000 $60,000 $50,100 $63,600 $71,800 19100-999 $48,000 $60,000 $78,000 $51,920 $67,500 $84,000 341,000-10,000 $60,000 $72,774 $83,500 $62,000 $77,000 $110,000 2510,000 or more $65,000 $75,000 $88,000 $65,000 $88,000 $96,800 15LOCATION: REGION

New England $50,000 $72,000 $85,000 $67,000 $89,800 $101,000 9Mid Atlantic $50,000 $72,000 $83,500 $62,000 $77,000 $96,500 9South Atlantic $50,000 $70,000 $95,000 $57,000 $70,000 $104,000 23North Central $41,500 $61,000 $70,000 $50,000 $63,350 $83,000 22South Central $56,100 $68,500 $80,000 $71,800 $79,388 $96,000 6Mountain $37,000 $56,000 $65,000 $37,200 $56,000 $69,500 7Pacific $56,500 $73,500 $83,000 $61,500 $77,550 $99,650 16Canada $72,774 $79,195 $85,616 $81,336 $92,894 $104,452 2Outside US (not including Canada) $40,000 $42,432 $44,864 $51,440 $54,720 $58,000 2LOCATION: METRO AREA

Atlanta $62,000 $67,000 $75,000 $62,000 $76,000 $90,000 5Baltimore $46,000 $49,000 $52,000 $46,100 $51,550 $57,000 2Boston $64,000 $83,500 $89,500 $74,900 $95,400 $104,500 4Chicago $70,000 $80,000 $90,000 $77,000 $104,500 $132,000 2Dallas / Fort Worth $65,000 $73,500 $82,000 $78,000 $87,000 $96,000 2Denver $64,000 $65,250 $66,500 $69,500 $76,000 $82,500 2Houston $55,000 $72,000 $80,000 $55,000 $80,775 $170,000 3Los Angeles $60,000 $66,000 $72,000 $67,000 $78,000 $89,000 2Minneapolis / St. Paul $62,000 $66,000 $87,500 $72,300 $85,300 $104,000 4New York City $53,000 $68,250 $83,500 $67,000 $81,750 $96,500 2Philadelphia $88,000 $88,000 $88,000 $96,800 $96,800 $96,800 1Portland $55,000 $75,000 $81,000 $64,000 $88,000 $110,000 3San Diego $47,000 $47,000 $47,000 $50,100 $50,100 $50,100 1San Francisco $59,000 $78,900 $88,000 $67,600 $78,900 $105,800 7San Jose N/A N/A N/A N/A N/A N/A N/ASeattle $55,000 $55,000 $55,000 $59,000 $59,000 $59,000 1Washington D.C. $70,000 $78,000 $100,000 $70,000 $95,000 $127,500 9TOP INDUSTRIES

Education $36,000 $45,000 $56,000 $40,000 $49,000 $58,000 14Manufacturing: durable / non-durable goods $53,000 $70,000 $77,000 $67,000 $83,000 $106,094 13Government / Nonprofit / Military $47,800 $50,000 $57,500 $50,050 $57,500 $63,300 12Advertising / Communications

(agency, studio or consultancy) $50,000 $55,000 $72,774 $50,922 $64,000 $81,336 5Computer software / Services / Network consultant $85,000 $88,500 $94,500 $96,400 $98,900 $105,000 4Banking / Financial services $63,000 $74,500 $97,500 $75,250 $88,000 $111,750 4Computer / High tech manufacturer $53,925 $70,000 $79,250 $58,460 $76,500 $92,250 4Finance / Accounting $71,500 $81,500 $91,500 $84,000 $97,900 $110,900 4Healthcare: non-insurance $42,000 $62,000 $75,000 $42,000 $76,200 $82,600 3Entertainment / Hospitality / Media $37,000 $50,000 $75,000 $37,200 $66,000 $93,000 3Professional services $60,000 $90,000 $95,000 $63,100 $95,000 $108,000 3Telecommunications $55,000 $70,000 $128,000 $57,000 $77,000 $141,000 3Construction / Architecture / Engineering $78,900 $80,000 $105,000 $78,900 $84,000 $120,000 3Insurance: non-healthcare $70,000 $72,000 $72,000 $70,000 $79,000 $80,775 3All others $58,735 $65,270 $80,417 $65,420 $79,523 $108,849 18

TOP RESPONSIBILITIES:• Public Relations• Marketing Communications• Branding• Internal Marketing/Communications/Training• Creative/Design

TYPICAL POSITIONS: • Communications Manager• Media Relations Manager• Public Relations Manager• Corporate Spokesperson• Publicist

Whether its press conferences, press releases, or special events, the professionals in public relationshave traditionally relied on the media to relay their messages to the intended audiences. But now digitalcommunication vehicles, such as blogs, have created new opportunities for direct communication as wellas pushed the bounds of responsibilities. Public relations professionals in our survey report face increasedethical challenges similar to what other marketers have faced during the last decade.

SALARY TOTAL COMPENSATION

25th% Median 75th% 25th% Median 75th% Count

INDEPENDENT MARKETERS

POSITION LEVEL

Entry Level $7,200 $7,200 $7,200 $7,850 $7,850 $7,850 1Mid Level $59,000 $68,000 $86,000 $65,400 $79,774 $111,688 19Top Level $79,308 $100,500 $160,000 $93,949 $129,300 $228,500 16ORGANIZATION SIZE

Under 10 $50,000 $71,049 $100,000 $50,000 $72,987 $100,000 8210-99 $40,000 $69,000 $83,500 $40,000 $69,000 $107,350 20100-999 $48,000 $70,500 $86,000 $69,600 $71,000 $89,897 141,000-10,000 $37,000 $67,000 $100,000 $37,000 $74,887 $111,688 2210,000 or more $54,500 $71,000 $97,500 $55,000 $78,750 $97,500 12LOCATION: REGION

New England $41,000 $65,000 $90,000 $41,000 $65,000 $100,000 13Mid Atlantic $52,000 $77,500 $150,000 $60,000 $77,500 $150,000 22South Atlantic $25,000 $65,000 $80,000 $25,000 $65,000 $80,000 17North Central $54,500 $72,500 $100,000 $55,000 $78,000 $100,750 36South Central $71,000 $75,000 $78,000 $71,000 $75,000 $85,000 9Mountain $50,000 $70,000 $80,000 $50,000 $74,000 $109,700 6Pacific $54,000 $75,000 $90,000 $60,000 $75,000 $105,000 21Canada $59,932 $70,634 $85,616 $65,000 $76,274 $89,897 10Outside US (not including Canada) $26,412 $62,362 $88,548 $26,412 $62,362 $111,688 13LOCATION: METRO AREA

Atlanta $25,000 $40,000 $121,000 $25,000 $40,000 $121,000 5Baltimore $70,000 $75,000 $80,000 $70,000 $75,000 $80,000 2Boston $37,000 $38,500 $40,000 $37,000 $38,500 $40,000 2Chicago $60,000 $110,000 $125,000 $60,000 $110,000 $150,000 7Dallas / Fort Worth $62,500 $73,000 $76,500 $62,500 $73,000 $76,500 4Denver $70,000 $76,000 $83,500 $74,000 $94,850 $113,350 4Houston $40,000 $139,000 $238,000 $40,000 $139,000 $238,000 2Los Angeles $60,000 $65,000 $85,000 $60,000 $65,000 $85,000 3Minneapolis / St. Paul $47,500 $60,250 $65,250 $47,750 $65,250 $73,000 4New York City $48,500 $65,000 $100,000 $48,500 $65,000 $100,000 16Philadelphia $120,000 $135,000 $150,000 $120,000 $135,000 $150,000 2Portland N/A N/A N/A N/A N/A N/A N/ASan Diego $50,000 $70,000 $90,000 $50,000 $70,000 $90,000 2San Francisco $54,000 $91,000 $200,000 $65,400 $91,250 $200,000 6San Jose $65,000 $105,000 $155,000 $81,750 $121,750 $155,000 4Seattle $50,000 $60,000 $68,000 $50,000 $60,000 $68,000 3Washington D.C. $9,000 $45,000 $100,000 $9,000 $49,500 $100,000 7TOP INDUSTRIES

Advertising / Communications (agency, studio or consultancy) $55,000 $70,049 $86,000 $55,000 $70,549 $94,000 32

Marketing research (agency / consultancy) $50,000 $80,000 $121,000 $50,000 $80,000 $124,600 27Computer software / Services / Network consultant $50,000 $73,000 $100,000 $50,000 $73,000 $105,000 10Professional services $45,000 $64,000 $90,000 $45,000 $66,300 $90,000 9Business service / Consultant $48,000 $80,000 $100,000 $69,600 $80,000 $101,500 9Retail / Wholesale / Resale / Distribution $60,500 $72,500 $115,000 $70,000 $77,387 $150,000 6Computer / High tech manufacturer $82,000 $90,774 $100,000 $82,000 $96,500 $111,688 6Banking / Financial services $77,000 $120,000 $155,000 $77,500 $120,000 $200,000 5Government / Nonprofit / Military $55,000 $72,500 $187,500 $55,000 $72,500 $187,500 4Finance / Accounting $49,500 $59,500 $92,500 $50,000 $70,401 $102,901 4Utilities $52,500 $77,500 $83,000 $55,000 $82,500 $94,000 4Manufacturing: durable / non-durable goods $45,000 $70,000 $105,000 $45,000 $70,000 $105,000 3All Other $56,595 $81,932 $104,512 $59,955 $85,792 $108,872 30

TOP RESPONSIBILITIES:• Marketing Research• Advertising/Marketing Communications• Branding Identity/Management/Value

TYPICAL POSITIONS: • Consultant• Freelance/Contract Marketer

Our survey showed that 55 percent of independent marketers work on their own. The rest are independ-ent contractors or freelancers working in a corporate setting. Because they act as their own bosses,about 90 percent consider themselves “top-level” management. Independent marketers are extremelysharp or else they could not survive under the demands of corporate business. The majority hold post-graduate degrees and boast a precious deposit of acquired industry knowledge.

SALARY TOTAL COMPENSATION

25th% Median 75th% 25th% Median 75th% Count

BUSINESS LEADERSHIP

POSITION LEVEL

Entry Level $55,000 $87,500 $120,000 $60,000 $90,000 $120,000 2Mid Level $40,000 $61,500 $95,000 $50,000 $72,000 $117,388 26Top Level $55,000 $85,616 $135,000 $66,375 $104,700 $166,075 232ORGANIZATION SIZE

Under 10 $50,000 $76,028 $105,000 $53,180 $85,000 $147,000 15710-99 $70,000 $100,000 $140,000 $78,600 $135,000 $198,000 69100-999 $55,000 $67,500 $120,000 $70,000 $79,550 $150,000 171,000-10,000 $50,000 $107,500 $160,000 $50,000 $130,865 $208,419 1010,000 or more $80,000 $120,000 $135,000 $108,000 $120,000 $161,000 13LOCATION: REGION

New England $80,000 $130,000 $180,000 $100,000 $157,500 $197,500 14Mid Atlantic $45,000 $100,000 $200,000 $65,000 $107,000 $200,000 19South Atlantic $65,000 $80,000 $125,000 $65,000 $95,200 $153,000 46North Central $50,000 $75,000 $125,000 $60,000 $97,200 $150,000 55South Central $45,000 $72,500 $92,500 $52,000 $90,000 $113,000 17Mountain $50,000 $80,000 $125,000 $50,000 $100,000 $147,000 11Pacific $60,000 $90,000 $120,000 $73,600 $100,000 $150,000 45Canada $64,212 $77,055 $128,425 $64,212 $81,336 $221,747 14Outside US (not including Canada) $40,000 $83,911 $132,062 $51,000 $114,294 $162,876 38LOCATION: METRO AREA

Atlanta $75,000 $97,500 $111,000 $98,900 $109,500 $123,600 6Baltimore $72,500 $90,000 $125,000 $103,100 $117,850 $139,750 4Boston $40,000 $120,000 $150,000 $40,000 $155,000 $160,000 3Chicago $50,000 $80,000 $135,000 $65,000 $98,600 $177,000 18Dallas / Fort Worth $55,000 $90,000 $100,000 $12,000 $77,750 $168,500 6Denver $125,000 $125,000 $125,000 $147,000 $147,000 $147,000 1Houston $35,000 $45,000 $65,000 $35,000 $46,000 $75,600 4Los Angeles $47,500 $51,500 $117,500 $58,000 $92,500 $130,675 8Minneapolis / St. Paul $73,500 $89,250 $105,000 $118,700 $151,253 $183,805 2New York City $75,000 $132,000 $205,000 $86,750 $141,000 $227,900 12Philadelphia $40,000 $100,000 $146,000 $50,000 $107,000 $199,500 3Portland $70,000 $75,000 $75,000 $74,500 $80,000 $85,000 5San Diego $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 1San Francisco $85,000 $112,500 $180,000 $99,250 $150,000 $250,000 12San Jose $250,000 $287,500 $325,000 $250,000 $287,500 $325,000 2Seattle $65,000 $98,000 $120,000 $68,000 $105,000 $147,400 7Washington D.C. $85,000 $145,000 $150,000 $91,500 $168,600 $198,000 6TOP INDUSTRIES

Advertising / Communications (agency, studio or consultancy) $55,000 $80,000 $120,000 $65,375 $90,000 $157,500 100

Marketing research (agency / consultancy) $50,000 $81,911 $125,000 $60,000 $103,000 $162,876 51Business service / Consultant $50,000 $150,000 $235,000 $73,600 $172,500 $242,190 20Design services $48,000 $83,369 $140,000 $48,000 $118,350 $150,000 14Professional services $40,000 $90,000 $120,000 $40,000 $119,000 $198,000 10Computer software / Services / Network consultant $77,500 $97,500 $130,000 $97,750 $108,100 $150,000 8Manufacturing: durable / non-durable goods $65,800 $75,000 $118,064 $79,000 $82,775 $118,064 6All Others $56,648 $84,457 $115,358 $74,856 $109,388 $154,259 57

TOP RESPONSIBILITIES:• Advertising/Marketing Communications• Business Development • Client/Customer Retention• Branding Identity/Management/Value

TYPICAL POSITIONS: • CEO/President/Owner• Business Development Manager• Top Channel Development Executive

Business leaders are the only group in our survey to rank “client/customer retention” within their top threeresponsibilities. These career-driven professionals are equally focused on increasing the bottom line aswell as maintaining a high degree of quality control for their existing clientele. Their weeks are long (50hours on average), but the mental and monetary rewards seem to make the challenges worthwhile.

SALARY TOTAL COMPENSATION

25th% Median 75th% 25th% Median 75th% Count

MARKETING LEADERSHIP

POSITION LEVEL

Entry Level N/A N/A N/A N/A N/A N/A N/AMid Level $40,850 $40,850 $40,850 $51,350 $51,350 $51,350 1Top Level $83,000 $120,000 $155,000 $100,000 $142,000 $215,000 211ORGANIZATION SIZE

Under 10 $35,000 $60,000 $70,000 $40,000 $62,800 $77,100 710-99 $79,534 $93,500 $132,500 $90,000 $112,750 $161,172 68100-999 $88,350 $115,500 $150,000 $106,000 $141,000 $188,175 841,000-10,000 $125,000 $150,000 $220,000 $162,000 $211,200 $317,500 3910,000 or more $115,000 $185,000 $200,000 $185,000 $263,500 $435,000 15LOCATION: REGION

New England $119,000 $150,000 $170,000 $151,000 $204,000 $293,750 17Mid Atlantic $80,000 $110,000 $145,000 $104,800 $120,000 $181,500 29South Atlantic $87,000 $125,000 $150,000 $90,000 $141,250 $195,000 46North Central $83,000 $115,000 $150,000 $107,800 $141,500 $199,500 54South Central $62,000 $81,500 $200,000 $81,000 $92,750 $225,000 18Mountain $78,000 $135,000 $165,000 $105,500 $158,500 $256,750 8Pacific $92,000 $125,000 $185,000 $106,000 $173,000 $230,000 29Canada $82,192 $92,038 $112,089 $99,117 $124,373 $134,925 4Outside US (not including Canada) $80,000 $150,000 $230,000 $90,000 $208,500 $313,900 7LOCATION: METRO AREA

Atlanta $85,000 $112,000 $135,000 $85,000 $122,000 $157,000 13Baltimore $116,500 $137,609 $148,000 $128,500 $163,250 $200,025 8Boston $125,000 $150,000 $165,000 $173,000 $215,000 $293,750 9Chicago $100,000 $115,000 $175,000 $113,000 $145,000 $190,400 9Dallas / Fort Worth $50,000 $108,000 $200,000 $73,000 $108,000 $225,000 7Denver $66,000 $155,000 $185,000 $74,000 $263,500 $504,200 3Houston $62,000 $68,500 $75,000 $88,700 $91,850 $95,000 2Los Angeles $111,500 $122,500 $155,000 $141,000 $168,100 $232,500 8Minneapolis / St. Paul $104,000 $137,000 $190,000 $138,000 $201,500 $275,000 6New York City $87,000 $110,000 $145,000 $102,500 $133,000 $192,000 17Philadelphia $87,000 $106,000 $148,600 $91,000 $106,000 $154,600 5Portland N/A N/A N/A N/A N/A N/A N/ASan Diego $62,000 $141,000 $220,000 $65,800 $162,900 $260,000 2San Francisco $150,000 $185,000 $225,000 $173,000 $210,000 $353,000 7San Jose $92,000 $185,000 $325,000 $114,000 $230,000 $400,000 3Seattle $70,000 $97,500 $135,000 $83,007 $104,420 $183,000 6Washington D.C. $92,250 $130,000 $155,000 $113,040 $157,000 $203,000 12TOP INDUSTRIES

Banking / Financial services $67,000 $98,000 $132,609 $84,600 $112,500 $190,425 24Computer software / Services / Network consultant $92,449 $142,500 $175,000 $108,420 $194,500 $221,250 20Manufacturing: durable / non-durable goods $124,000 $146,000 $165,600 $145,000 $180,750 $317,500 18Advertising / Communications

(agency, studio or consultancy) $70,000 $88,500 $135,730 $78,000 $98,500 $173,000 18Government / Nonprofit / Military $89,700 $100,000 $135,000 $97,700 $114,000 $147,200 17Education $66,000 $90,589 $122,000 $82,700 $105,800 $141,425 16Professional services $90,000 $110,000 $145,000 $100,000 $152,500 $250,000 14Entertainment / Hospitality / Media $90,000 $165,000 $205,000 $106,800 $225,000 $280,000 11Retail / Wholesale / Resale / Distribution $100,000 $135,000 $190,000 $122,000 $178,000 $260,000 9Healthcare: non-insurance $95,000 $111,000 $137,500 $111,500 $128,500 $168,125 8Business service / Consultant $135,000 $155,000 $165,000 $172,000 $206,100 $236,900 8Real estate $85,000 $130,000 $170,000 $85,000 $145,000 $275,000 7All Others $97,023 $124,023 $159,302 $117,902 $157,178 $232,841 43

TOP RESPONSIBILITIES:• Advertising/Marketing Communications• Branding Identity/Management/Value• Marketing Campaigns

Planning/Implementation• Marketing Leadership/Direction• Marketing Campaigns Monitoring/Analysis• Marketing Research

TYPICAL POSITIONS: • Chief Marketing Officer• Top Product Management Executive• Top Marketing Executive• Top Communications Executive• Product Development Director

The elite of corporate marketing can typically be found in midsize to large organizations. Highly educat-ed, highly experienced, marketing leaders set the vision and strategy for all marketing activities and func-tions. Working an average of 55 hours per week, nearly two-thirds are involved in more than six coreresponsibilities. Median compensation (including bonuses) comes in at US$142,000.

SALARY TOTAL COMPENSATION

25th% Median 75th% 25th% Median 75th% Count

PROJECTBACKGROUND

RESEARCH METHODOLOGY

SamplingThis research project united the two populations of marketing and creative design profession-als into one larger marketing and design universe. This was done in order to more accuratelymeasure the respective populations by preventing crossover participation due to overlappingjob functions and responsibilities in many areas.

The survey was administered entirely via the Web using The Dihedral Group’s online data col-lection technology. Participants with known email addresses were contacted online. Others(fewer) were contacted via postcard. A valid sample of nearly 200,000 was developed fromdatabases and subscriber lists of the following organizations: AIGA, The American MarketingAssociation, Aquent, BtoB Online, and Communications Arts.

Further, participation was open to the public, and participants/members were encouragedto inform their colleagues about this project using a “Tell-A-Friend” link displaying at the conclu-sion of the survey form.

Distribution and ResponseParticipation was solicited via postcards and email the week of January 9, 2006. Three reminderemails were sent between January 20 and February 10. No reminder postcards were sent.

Responses were cut off for final editing, cleaning, and tabulation on February 21, 2006, at1:45 p.m. ET, with a total of 14,094 valid survey returns (resulting in a 7.2% response rate).

Given the size of the initial population and of these response numbers, this project repre-sents at the 95% confidence level an accurate perspective of the marketing and design com-munities collectively within a margin of error of +/- 0.8%. Among the aggregated “creative”responses, the project represents a +/- 1.1% margin of error also at the 95% confidence level.Among marketers, this error margin is +/- 1.55% at the 95% confidence level.

Compensation and BeyondThe primary focus of this research project was compensation measures. Participants placedthemselves in vocational categories for measurement purposes (for example, marketing, cre-ative, academic, human resources, marketing contractors, design freelancers).

Removed from further participation were professionals placing themselves in the followingcategories: academia, accounting/finance, sales, product development/customer service,retired, semi-retired, and those on leave.

In addition to the compensation components, the research project also focused on the fol-lowing issues:

• Skills, Professional Development, and Hiring• Organizational Structures: Intersections between Marketing and Others• Marketing Processes, Metrics, and Programs• Ethics, Accountability, and Responsibility

Population subsets of the initial sample were randomly routed through to these more in-depthmodules. Once the subsets achieved a relevant sample size, they were closed to further par-ticipation and all participants were routed from the compensation module directly to the end.

All participants, regardless of category, were presented with a Sweepstakes Entry form atthe conclusion of their participation.

About AquentFor twenty years, Aquent has helped businesses master the ability execute marketing and com-munications activities.

Aquent delivers staffing, consulting, and technology solutions through a network of morethan seventy branches worldwide helping thousands of companies make the most of their peo-ple, processes, and technology.

From its inception in 1986, Aquent has pioneered consulting, outsourcing, and staffing solu-tions that enable clients to build their internal marketing and communications capabilities.Providing unmatched resources and expertise through its network of nearly seventy branchesworldwide, Aquent today helps thousands of companies make the most of their people,processes, and technology.

To speak with an Aquent representative, call 877-227-8368, or visit www.aquentmarketing.com.

About the American Marketing AssociationThe American Marketing Association (AMA) is the largest marketing association in NorthAmerica. It is a professional association for individuals and organizations involved in the prac-tice, teaching, and study of marketing worldwide. It is also the source that marketers turn toevery day for professional development, information, and networking. The AMA members areconnected to a network of experienced marketers nearly 40,000 strong and include leadingmarketing professionals and academics from every industry.

The AMA is information, ideas, and insight that marketers can use daily, along with the knowl-edge to help them grow in their careers. Our principal roles are to advance marketing practice,be an advocate for marketing and act as an essential resource for marketing information, edu-cation, and training.

The AMA offers highly acclaimed seminars, workshops, and Hot Topic events focused on thetrends shaping the future. Our Web site, MarketingPower.com, is the everyday connection toindustry updates, news and articles. The AMA also is the source for the field’s top publications,including Marketing News. And the AMA local chapters keep members in touch with the bestpeople and the best practices. For over six decades, the AMA has been the source that mar-keters turn to first. For more information on the AMA, please visit www.MarketingPower.com.

About The Dihedral Group (formerly 6 Degrees)Merging competencies in market research, strategic communication, insight conceptualization,and cutting-edge technology, The Dihedral Group generates analytic and observational aware-ness that provide actionable insight regardless of the type or scope of challenge at hand.Whether in brand consulting or market penetration mapping, behavioral analysis or market mod-eling, The Dihedral Group delivers relevant perspectives and significant findings to facilitateboth short- and long-term planning.

The Dihedral Group is an independent firm of consultants, researchers, marketers, design-ers, writers, and technologists that collaborate to deliver a relevant and satisfying experienceto its clientele. The Dihedral Group’s work breathes life into research and provides context toevery project, helping clients find their angles.

To find your strategic edge, contact The Dihedral Group at 802-860-5162 or www.DihedralGroup.com.De

sign

:Phi

logr

aphi

ca/

Bost

onIllu

stra

tion:

Gre

gM

ably

/To

ront

oCo

py:L

eeN

ash