ar-sitzung, 25. april 2018 · ar-sitzung, 25. april 2018 ... • # unique visitors, streamlined...
TRANSCRIPT
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AR-Sitzung, 25. April 2018
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• Hostwriter is an open network that helps
journalists to easily collaborate across borders.
• Our mission is to raise the quality of media
coverage by providing cross-border contacts
around the globe.
Mission Statement
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• Overall objective: Enabling better reporting through
facilitating cross-border contacts worldwide.
• Project purpose: Increased collaboration through
creation of a thriving Hostwriter community.
• Indicator 1: Outreach.
• Indicator 2: Partnerships.
• Indicator 3: Web development.
Progress Report 2017
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Overall objective:
Enabling better reporting through cross-border contacts worldwide.
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• 3.259 members in 126 countries.
• Inspired 120 cross-border stories (based on applications to the HostwriterPrize + Agora publications).
• Presented Hostwriter at 18 conferences in 8 countries (Highlights: San Francisco, Moscow, Johannesburg).
• Launched first cross-border program The Agora Project.
• Co-hosted cross-border event at NYT Athens Democracy Forum.
Progress Overview 2017
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Date & Venue
Media UnderSuspicionHow can journalism regain public faith?
12th September 201711.30 am
Speakers
Moderators
Serge SchmemannMember of the editorial boardThe New York Times
Jochen WegnerEditor in chiefDie Zeit (Zeit Online)
Simon WillsonEditor Europe Bureaux BBC News bureau chief for Brussels
Prune Antoineindependent journalist Correspondent of Nouvel Observateur
Elina MakriJournalist and Oikomedia co-founder
Tabea GrzeszykJournalists and Hostwriter co-founder
ON THE OCCASIONS OF SUPPORTED BY ORGANIZED BY
Impact Hub Athens28 Karaiskaki str, 105 54 Athens, Greece
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.com
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Project Purpose:
Increased collaboration through creation of a
thriving, active community.
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• Members, countries, ratio of German members.
Project Purpose - Progress 2017
0
1500
3000
4500
6000
Baseline Stand 2017 Goal 2019
members
0
50
100
150
200
Baseline Stand 2017 Goal 2019
countries
0
10
20
30
40
Baseline Stand 2017 Goal 2019
German ratio
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• Steady, organic member growth.
• Ratio of German members slightly decreased by 3,5%.
• Plans for more systematic outreach campaign in 2018.
• „Data-friendly“ analytic tool Matamo (formerly Piwik) installed to track member interactions.
• No tracking of personal data to comply with GDPR legislation, we only count total of clicks on search & contact button.
Project Purpose - Conclusions
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Indicator 1:
Concerted outreach through social media, events,
conferences and ambassador program.
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• Facebook, Twitter, Ambassadors
Outreach - Progress
0
2000
4000
6000
8000
Facebook Twitter
BaselineStand 2017Goal 2019
0
12,5
25
37,5
50
Ambassadors
BaselineStand 2017Goal 2019
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• External communications sometimes suffered from intense project activities (The Agora Project, Athens Democracy Forum).
• Ratio of German members decreased only slightly by 3,5%.
• We created a part-time job solely for communications. Olalla joined the team in December 2017.
• „Olalla Effect“: In December, our Twitter range almost doubled to 53.500 impressions.
Outreach - Conclusions
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Indicator 2:
Securing relationships with partners, fostering alumni
networks within Hostwriter.
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• Deepen partnerships rather than just acquiring new logo exchanges.
• High quality partnerships, engaging in joint projects.
• Find criteria for mutually beneficial partnerships.
• journalists.network/oikomedia vs. Netzwerk Recherche/CLEW/EJC.
Partnerships - Conclusions
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Indicator 3:
Highly usable, stylish and technically strong
online presence.
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• # Unique visitors, streamlined online presence, improved UX.
Web development - Progress
0
50
100
150
200
Baseline Stand 2017 Goal 2019
Unique visitors• Redesigns to improve User Experience
Landing Page, Search Page
• Launch of new Subsites athens.hostwriter.org agora.hostwriter.org donate.hostwriter.org
• Commitment to Transparency
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• First cycle of UX-redesign is completed: Landing- and search pages are optimized, new subsites for projects, donations & funding transparency
• Next steps: 1) Rebrush profile pages. 2) Develop new tools to strengthen trust and enable more interaction (HostWire). 3) Launch first alumni network (with Netzwerk Recherche).
Web development - Conclusions
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Financial Report 2017
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• Annual turnover, operating costs, total assets.
Financial Report - Overview
0
40000
80000
120000
160000
Income Expenses Total Assets
201520162017
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• Institutional Support, Agora Project, O. Sprenger Hostwriter-Prize
• total: 107.384 Euro
Funding 2017
4 %4 %4 %
7 %
34 %
47 %
Adessium: Insitutional SupportAdvocate Europe: Agora ProjektOtto Sprenger: HostwriterPrizeTandem EuropeNeue deutsche MedienmacherSpenden
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• Event costs, External Advise, Design and IT.
• total: 153.541,50 Euro
Expenses 2017
24 %
16 %
11 %13 %
32 %
4 %
Administration: 5.500 €Event costs: 50.000 €Design and IT: 20.000 €Outreach: 17.000 €External Advise: 25.000€Personnel costs: 37.500€
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Balance Sheet 2017
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Prospects for 2018
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• Set up communication and outreach strategy.
• Introduce concerted ambassador program.
• Launch first alumni network with NR.
• Develop tools to increase Trust & Engagement
(HostWire).
Milestones
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Communication Strategy
Regular newsletters for members & ambassadors
Contact Universities & organizations
Social Media Facebook &
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Outreach campaign: HostwriterPrize18
#StoryPrize17, winners #StoryPrize17, 2nd place
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Set up Ambassador network
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• Produce Ambassador kit & guidelines.
• Launch ambassadors.hostwriter.org.
• Organize physical Ambassador Meeting.
• Employ project manager for Ambassador network
(part-time).
• Integrate a CRM-System („Costumer Relation
Management“).
Ambassadors - next steps
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• Secured: Institutional Support, Stiftung Mercator, Augstein Foundation
• Pending: Google Impact Challenge (250.000€), Prototype Fund (47.500€), Schöpflin Foundation (Part-time CTO), Bosch Foundation (Tutorials)
• Total secured: 108.000 Euro
Prospects: Funding 2018
2 %5 %7 %
28 % 57 %
Adessium Foundation: 60.000€Stiftung Mercator: 30.000€Augstein Foundation: 10.000 €Neue deutsche Medienmacher: 5.000€Netzwerk Recherche: 2.500€Donations: 500€
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Let’s cross fingers!