WORKING TOGETHER – When Language Really MattersChristian Gericke @cgericke

http://www.slideshare.net/christiangericke/

More people die from lack of information than lack of medication

LANGUAGE MATTERS

http://translatorswithoutborders.org/ @TranslatorsWB

Nepal … April 25, 2015

…to be continued

Global teamsworking together

on tough languageproblems

Content Marketing Conference Cologne

The Content Quality Imperative

2015 Engaging Content 54%

Producing Content Consistently 50%

Measuring 49%

…to be continued

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PERSONAS

MapAction Language Data

PATH

PERFORMANCE

Microsoft Swahili English Translator

"Kiswahili is spoken by up to 150 million people throughout eastern Africa including Tanzania, Kenya, Uganda, Rwanda, Burundi, Mozambique and the Democratic Republic of the Congo. With the new translation system, governments in the region will be able to make documents and information available at virtually no cost, non-governmental organizations will be able to quickly communicate with locals, and most importantly, people will be able to communicate back and forth across borders for both business and personal purposes."

13% of womenin Sierra Leone understand English

Mother & Child reading English poster

EBOLA

“If people had been given proper messages, all this could have been prevented.”

- Claudia Evers, MSF Ebola emergency coordinator, Guinea

48% literacy in the region

Biggest cause of infant mortality: diarrhea

From The Guardian (search “dirty little secret liberia”) © www.aubreywade.com

7 languages reaching 20 million people in West Africa

Information translated into30 languages across Africa

Nepal …

MT @droidur Deupur tapu, Parbat district, avalanche affected, no food, water, no help.Kids, elderly need help #Nepal #NepalQuake #hmrd

[4/27/2015 7:08:32 PM | Edited 7:08:47 PM] HR Aline Carr: Just got a reply that India has airdropped supplies to this area.

Other activations

• Philippines tsunami• Syria refugees• Bosnia floods•Cholera

Providing Arabic Content for Syrian Refugees

Simple Words for Health

WHO WE AREWhat we do

Preparedness

Crisis Advocacy

Development

Programs

Crisis Development TechnologyRapid response to support non-profits

with community engagement

Creation of long-term content, simplified and

in local languages

Create content platforms to integrate with partner

delivery channels

AdvocacyEvangelize the need for community engagement through local languages

• Simplification of health content for community health workers

• Translation of standard medical content into local lingua francas

• Campaign-driven content into local languages

• Rapid creation of networks of local language experts

• Monitoring of local language social media

• Creation and/or translation of crisis-specific local language content (message libraries)

• Rapid response message handling platform – integrated with existing crisis response infrastructure

• Platform for volunteer translation of development content

• Translation automation for local languages

• Machine Translation for official languages (EN, FR)

• Broaden understanding of the need for content in humanitarian work

• Develop strategic planning influence on content needs for local communities

• Foster relations between agencies on content best practice

Development

How we do it

WHAT CAN YOU DO?

Lack of translation support is a “perennial hidden issue…delaying critical communications and disenfranchising affected populations.”

Disaster Relief 2.0, Harvard Humanitarian Initiative, 2011

DfID - Call for funding proposals: “Programming should consider both immediate life-saving needs (including food, water, shelter, NFIs, protection, communication with affected communities, etc.) as well as ...

The Department for International Development (DFID) is a United Kingdom government department responsible for administering overseas aid.

Help us help you…… plan your information needs

LANGUAGE MATTERS

http://translatorswithoutborders.org/ @TranslatorsWB

HOW LANGUAGE SAVES LIVES

Translating for HumanityChristian GerickeTranslators without BordersChristian@translatorswithoutborders.org