azscitechfest.org

azscitechfest.org

2012 community report

1st Annual Arizona SciTech Festival

January 25 – March 14

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s Dear arizona scitech festivaL frienDs,

Looking back upon the success of the first annual Arizona SciTech

Festival, we couldn’t have been more pleased. More than 350 collaborators, hundreds of volunteers and countless science, technology, engineering and math (STEM) professionals came together to produce over 200 amazing STEM related events delivered to over 220,000 guests! Due directly to this involvement, communities across our state were then empowered to celebrate STEM their own unique way.

At its core, the Arizona SciTech Festival aims to address the urgent need for quality STEM education in Arizona. A fact driven by the reality that the 30 fastest growing jobs in the economy require a STEM background. The Arizona SciTech Festival’s presence fills that critical gap by providing Arizonans of all ages awareness, education and access to infinite STEM opportunities in Arizona.

Upon proclaiming February 2012 as “Arizona Science and Technology Month”, Governor Brewer said it all, “Arizona is now focused on ushering in the next generation of great scientific and technical leaders and must cultivate the scientific talents of all its students.”

We wish to extend thanks to all of our generous supporters, volunteers and participants. A special thank you is owed to our generous sponsors, especially Cox Communications, Helios Education

Foundation, and the Flinn Foundation, for demonstrating their faith in the Arizona SciTech Festival as first-year Platinum and Gold sponsors.

Plans are already underway for the launch of next year’s Arizona SciTech Festival. We encourage you to once again be part of the movement to bring STEM “to the streets” of our local communities.

Governor Brewer proclaims February 2012 “Arizona Science and Technology Month”

FoUnDinG PArTnErS

GolDPlATinUM

With sincere gratitude,

Chevy Humphrey, CEo and President, Arizona Science Center

Steve Zylstra, CEo, Arizona Technology Council

Dr. Sethuraman “Panch” Panchanathan, Senior Vice President, office of Knowledge Enterprise Development, Arizona State University

Dr. Jeremy Babendure, Executive Director, Arizona SciTech Festival

SilVEr

CoPPEr

KryPTon

TiTAniUM

KJZZ | ASU School of Human Evolution and Social Change | Freeport-McMoran Copper & Gold Microchip | ClearBox Media | SanTanValley.com Maricopa Community Colleges Pinal Partnership SrP | identity Studios | Chicanos Por la Causa

Boeing | Maricopa County Education Service Agency | rodel Foundation of ArizonaMicrosoft Store | Harkins Theatres

DPr Construction | immedia Edu | you CAn do the rubik’s Cube | Bear Essential news for Kids

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inspire a fUtUre arizona steM WorKforce• By highlighting biotech, aerospace,

semiconductor, manufacturing and other leading STEM industries

• By showcasing to students and families the fun and importance of STEM in their lives

• By branding Arizona as a global leader in STEM

reach a BroaD aUDience• By offering hundreds of events in

locations throughout the state • By integrating STEM into cultural

celebrations• By offering various topics that meet

interests of all types

shoWcase stUDent eXceLLence in steM• By helping school districts to develop

MEGA STEM events for their communities• By motivating students to showcase their work in STEM at high-traffic festival events

Leverage anD re-aLign eXisting assets for steM• By convening diverse stakeholders in industry, education and the community and helping them to develop

STEM-related events that meet local needs• By helping to provide highly visible venues to existing STEM programs• By increasing the awareness and visibility of existing STEM related events

45, map pg. 8

Art + Science = Strange Language and Bioscience High School Water Dance at the Downtown Phoenix First Friday

arizona scitech festivaL Mission

The Arizona SciTech Festival is a state-wide celebration of science, technology, engineering and math (STEM or

STEAM when you include the art community) held annually in February and March. Through a series of over 200 expos, workshops, conversations, exhibitions and tours held in diverse neighborhoods throughout the state, the Arizona SciTech Festival excites and informs Arizonans from ages 3 to 103 how STEM will drive our state for next 100 years. Spearheaded by Arizona Science Center, the Arizona Technology Council Foundation and Arizona State University, the Arizona SciTech Festival is a grass-roots collaboration of over 350 organizations in industry, academia, arts, civic, community and K-12.

The Arizona SciTech Festival convenes diverse groups with a shared

commitment to STEM education and provides the public with a unique, month-long learning

celebration of science, technology and innovation. its inaugural success is a testament to the

importance of STEM education and the continued need for collective, statewide engagement in

support of these vital knowledge areas.” Michael M. Crow. President,

Arizona State University

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200+events statewide

98%viSiTor reCoMMenDeD

38%of participantsattended multiple events

350+ program collaborators

230,000 totalattendance

34sponsors

34,215visits to azscitechfest.org

240M+media impressions

FeB29

“ February Science and Technology Month” proclaimed by Gov. Jan Brewer700,000

program schedules distributed

13%statewide awareness of the Arizona SciTech Festival

The City of Chandler views the AZ SciTech Festival as much more than a series of events. Chandler

is leveraging the Arizona SciTech Festival to further its economic development strategy of attracting high tech, high wage employers. it’s a new and creative venture, and one that the City believes will be very effective. But how does an event relate to economic development? Because great companies want to locate in great places. When businesses choose a location, they aren’t just considering land or a building – they are looking at the community as a whole. High quality companies want an educated workforce, unique events and gathering places for their employees, high-impact schools for their children, and proximity to other energetic, creative employers. The Arizona SciTech Festival helps Chandler to showcase all those elements in one great place.

in a true collaborative effort, the city government worked with school districts, non-profit organizations, the art world, and the private sector to showcase the wealth of scientific knowledge already in the community.

A hands-on, approachable format engaged residents in a myriad of ways by showing how science is embedded in day-to-day life. At the same time, these events demonstrate the value the community places on STEM education and investing in the workforce that quality companies demand. The Festival gives the private sector a unique opportunity to connect with the community and their colleagues.

Chandler’s 3 day Science Spectacular, as part of the Arizona SciTech Festival, is emerging as a signature event for the City. But for Chandler it is much, much more. “We love it and are

such proud participants of the event! We expect the Festival to become an annual signature event for Chandler.”

Christine MackayCity of Chandler economic

Development Director

real life CSi at Chandler’s STeM Saturday

BeyonD the festivaL:

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coLLaBorator oUtcoMes*

* See evaluation reports for detailed summaries of visitor and collaborator outcomes at azscitechfest.org/2012-community-report

strong visitor satisfaction• 98% indicated they would recommend the event attended to a friend

or colleague• 96% indicated the Festival was successful at promoting science and

technology-related learning and that these opportunities to learn outside the classroom are important

• 95% indicated the Festival event attended met their expectation• 94% indicated learning as a family is important

BehavioraL iMpacts• 73% had already communicated their Festival experience to others• 46% looked something up on the internet based on their experience

• 32% used the information they learned in work, studies or personal life• 14% followed up with organizations they learned about at the Festival

95%indicated the Festival event attended met their expectation

40%had follow-up phone calls or emails from Festival attendees

98%viSiTor reCoMMenDeD

coLLaBorator feeDBacK• 40%had follow-up phone calls or emails from festival attendees• 65% felt participating in the Festival increased their confidence to interact with the public• 85% indicated their organizational objectives were met

BehavioraL oUtcoMes• 65% found opportunities for new partnerships• 18% received visits or new enrollments from festival attendees

“The Arizona SciTech Festival has really elevated

Arizona’s commitment to world-class education for all Arizona students as well

as provided opportunities for families to explore how Science, Technology,

Engineering and Math connects to the real world.”

Pearl Chang esau, President and Ceo, expect More Arizona

“i was expecting to show my marble launcher to visitors and teach them

the physics behind my project. That is exactly what i did. i was impressed by how many of the people

i talked to were so excited by my project at such an early age.”

Student Presenter

“i could no easier pick a favorite star in the heavens. The robots the

kids programmed, the inventive ways of cooking using the sun, it was amazing.”

Festival-goer

“it was an excellent event for me and my

5-year-old granddaughter.”Festival-goer

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print aDs• 3 full page color ads in The Phoenix Business Journal• 4 ½ page ads in The Arizona Republic• 1 ½ page ads in Bear Essential News for Kids tv anD raDio• 330 commercials on CoX Media networks• 75 program announcements on EiGHT• 72 program announcements on KJZZ• Channel 11 coverage in Scottsdale and Chandler onLine• 12+ newsletters and 66 blog posts to 1,700

subscribers; 587 Facebook and 474 Twitter followers• Continuous Santanvalley.com coverage

• 200 calendar entries to AZCentral.com, East Valley Tribune, New Times and others• 1,075 new educators reached in connection with AZ PBS learningMedia coLLateraL DistriBUtion• 700,000 program schedules• 140,000 rack cards• 7,500 posters• 300,000+ homes reached through water bills in Tempe, Scottsdale, Glendale and Chandler

grass-roots• 20 organizations with press release about event• 12 panel poster exhibition in the Tucson Airport• SciTech team presence at 100+ events• Harkins Theater Public Service Announcements

50%of Arizonans in Maricopa and Pima Counties are aware of the festival or related signature event

50%of Arizonans in rural areas are aware of the festival or related signature event

Kim Covington live shoot at Arizona Science Center holding one of the 700,000 SciTech programs distributed state-wide.

95%of collaborators self-report distribution through web, social media, print, etc.

“The buzz is out there – San Tan Valley, Buckeye, Scottsdale.

i have seen it at recent events. it is happening. The community

has embraced it.”Sanja Malinovic, Arizona

renaissance Festival Marketing and Sales Director

“The strength of the communications plan was in leveraging

the 350+ collaborators to broadcast festival opportunities and relevant events to their networks and media connections. This generated a substantial ‘buzz’ in the community critical to the success of building awareness of the STEAM talent in the

state and the impact it represents.”Tony Felice, Ceo,

Tony Felice Pr

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BeyonD the festivaL

The Arizona SciTech Festival in collaboration with Cox Communications launched the Arizona SciTech CoX youth reporters, a program that

engaged Arizona high school students to help capture some of the festival’s most memorable moments. A total of 6 students in schools around the state collaborated with the Cox Creative Services team to cover 15 festival events such as the Poly Maker Faire, UA innovation day and Mesa Takes Flight. The Arizona SciTech Cox youth reporter segments have been very popular and will

be part of a new 24 episode television series called “The STEM Journals”. A special

thank you goes out to our Arizona SciTech CoX youth reporters,

mentors and Cox camera crew for their help in making this program such a success.

print anD onLine

Festival events covered by media

2830 tv anD raDio segMents

tv

raDio

ABC 15eight Horizon

Fox 10

KPHo Channel 5

KPnX CHAnneL 12

TeLeMUnDoKTvK Channel 3

KTAr

KMLe Power 95.7entravision nPr

ABC 15Ahwatukee Foothills newsApache Junction Gold

About.com–Arizona Blog

ArizonA BUSineSS MAGAzine

CoLLeGe TiMeSArizona Daily Star

ArizonA DAiLy SUnArizona republicAzCenTrAL.com

Bajo el Sol

Go Gilbert!

Yahoo! Finance east valley TribuneGLenDALe STAr

yuma Sun

raising Arizona Kids Phoenix Business Journal

TechConnectWhite House

East Mesa independent

240,000 reach of media impressions

Scottsdalerepublic

CASA GrAnDe DiSPATCHWHiTe MoUnTAin inDePenDenT

Florence Reminder

Chandler republic

Discover the region Phoenix

reuters

Zocalo Tucson Magazine

San TanSun news

Downtown Phoenix Journal

Phoenix republic

Tri-valley Dispatch

TemperepublicWashington Post

“We are excited about the synergistic relationship with

the Festival and our Arizona SciTech CoX youth reporters. We see this as an ideal partnership to showcase the

exciting STEM innovation and education in this state.”

ivan Johnson, vice President of Public Affairs Cox

Communications

Media Sources

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event Map & highLights: phoeniX*e

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Gilbert

Mesa

Scottsdale

Glendale

Peoria

Surprise

Tempe

PhoenixAvondale

BUsiness/inDUstry

coLLeges/Universities

festivaLs/civic centers

K-12 schooLs

parK/natUre center

MUseUMs/Learning centers

Biodesign open house at ASU’s night of the open Door

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Busting Baseball Myths at the Spring Training FestivalWinner of the “Governor’s Tourism Award for Urban Special event”*

Microchip open House at the Chandler Tech Crawl

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*The Special Events Award is presented to the event that best embodies the word ‘special,’ meaning it creates a unique draw for tourism and attracts visitors from outside the local area. The winning event stands out because of its creative approach, distinctive appeal, media coverage and/or enhancement of community pride, thus contributing to the state’s quality of life.

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event Map & highLights: tUcson*

BUsiness/inDUstry

coLLeges/Universities

festivaLs/civic centers

K-12 schooLs

parK/natUre center

MUseUMs/Learning centers

Building rockets with engineers at the raytheon Math, Science and Technology FunFest

Flight simulators at the northeast Arizona regional Science Fair and Carnival

PIMA

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MARICOPA

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arizona

exploring the physics of skateboards at the Casa Grande Union High School District event

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Thank you to the Arizona

Geological Survey for support with

state maps.

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*see map key at azscitechfest.org/2012-community-report for venues and event listings

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arts anD cULtUreAlliance for Audience*Arizona Humanities CouncilArizona renaissance Festival*Bragg’s Pie FactoryDowntown Chandler Community PartnershipDowntown Tempe CommunityElizabeth Johnson StudiosEye loungeKidStockMesa Historical Museum*Mesa Arts Center*Pueblo Grande Museum and Archaeological Park*Scottsdale Center for the Performing ArtsWest Valley Arts Council*

civicArizona-Mexico CommissionCity of Apache JunctionCity of AvondaleCity of Chandler* City of GlendaleCity of GoodyearCity of Phoenix City of Scottsdale*City of Tempe*City of TucsonGovernor’s office*

coLLege/UniversityArizona State University (ASU)*ASU - Arizona Center of Medieval and renaissance StudiesASU - Advanced ComputingASU - Alumni AssociationASU - College of liberal Arts and Sciences ASU - Graduate College*ASU - Global institute of SustainabilityASU - ira A. Fulton School of EngineeringASU - Museum of Anthropology ASU - new College*ASU - Polytechnic*ASU - School of Geographical Science & Urban PlanningASU - School of Human Evolution and Social ChangeASU - School of letters and SciencesCentral Arizona-Phoenix long-Term Ecological researchChandler-Gilbert Community CollegeDevry University Embry-riddle Aeronautical University*Estrella Mountain Community CollegeGateway Community CollegeGlendale Community CollegeGrand Canyon UniversityiTT Technical instituteMaricopa County Community Colleges*Mesa Community Collegenorthern Arizona University*Phoenix Community CollegePima Community Colleges*

rio Salado CollegeScottsdale Community CollegeSouth Mountain Community CollegeUniversity of Arizona (UA)UA - College of Engineering*UA - College of Medicine*UA - College of optical Sciences*UA - College of Science*UA - Cooperative ExtensionUC San Diego*

coMMUnications / toUrisM12 news / KPnX-TV*Arizona Community Media Foundation*Bear Essential news for KidsCreative Engine*ClearBox MediaDiscover Phoenix MagazineDowntown Business Journal*Eight, Arizona PBSGlobal Connect Communications*identity Studios*KJZZMetropolitan Tucson Visitors & Convention BureauPhoenix Business Journal*radio Disney*SanTanValley.comScottsdale Convention and Visitor’s Bureau

coMMUnity anD WorKforceAccess TucsonChicanos Por la Causa, inc.Downtown Phoenix PartnershipFlinn FoundationGangplank*Girl Scouts of Southern Arizona GrowAZHelios Education Foundation*imagine Greater TucsonJunior Achievement of ArizonaMetropolitan Education Commission*Phoenix revitalization Corporation*Pima Partnership AcademyPinal Partnership*rodel Charitable Foundation of Arizona*San Tan Valley Think TankScience Foundation ArizonaScottsdale CharrosSouthern Arizona leadership CouncilThomas r. Brown FoundationsTucson linkVibrantPHX

eDUcation sUpport anD researchAdaptive CurriculumArizona Business and Educator Coalition*Arizona Center for Afterschool ExcellenceArizona PTA*Arizona rural Education Alliance Foundation*Arizona School Administrators*Arizona School Boards Association

Arizona Science Teachers Association*ASU- PriMEAssociation for Career Technical Education of Arizona*Cactus Moon Education llCExpect More Arizona*Gubernick Associates*immedia EDUMercury innovativeScience Approach

inDUstry & BUsiness AiAA - Phoenix SectionArizona Aerospace & Defense Commission*Arizona Chamber of Commerce* Arizona Commerce Authority*Arizona Council of Engineering and Scientific Associations Arizona Hispanic Chamber of CommerceArizona optics industry AssociationArizona Small Business Association*Arizona Technology Council*AVnETAZBioB2B CFo Boeing*Bookman’s Entertainment ExchangeChandler Chamber of CommerceClear Box MediaCoolidge Chamber of CommerceCovance, inc.Cox Communications*DnBDPr ConstructionEDGE innovation network GDC4SFirst investors CorporationFreeport-McMoran Copper and Gold*Glendale Chamber of CommerceGreater Phoenix Black Chamber of CommerceGreater Phoenix Economic CouncilGreater Phoenix leadership*Harkins TheatersHoneywell HotVenturesHrA Analysts*iBM Tucsonideality, incorporatediEEEintegrumtech intel Corporation*Launchspot lightSquared local FirstMarcus Engineering, llC*Maricopa Chamber of CommerceMicrochip Technology, inc.*Microsoft Store, TheMJS Designsnanotech Cluster*northern AZ Center for Entrepreneurship and Technology*orbital Sciences Corporation*PADT, inc.

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Phoenix Community Alliance*Phoenix Electric Car AssociationPrime Solutions Group, inc.ProvidenceQuanttera raytheon*roosevelt row Merchant’s AssociationSalt river Project*San Tan Valley Chamber of CommerceSanofi-AvantisScottsdale Airpark CommitteeScottsdale Area Chamber of CommerceSociety for Mining, Metallurgy and Exploration - Tucson St. Joe’s Hospital SUnDT SuntechSun Valley SolarTempe Chamber of CommerceTexas instrumentsThe Microsoft Store*Tucson young Professionals*TrEoUnited FibersUS AirwaysWaypoint Technologies*

inforMaL steaMArizona Game and Fish* Arizona Middle School Science BowlArizona Museum for youthArizona Museum of natural HistoryArizona Project Wet*Arizona Science and Engineering Fair*Arizona Science Center*ASU - Center for Science Policy and outcomesASU - CompuGirlsASU - Deer Valley rock Art Center ASU - Graduate Partners in Science EducationArizona Science and Engineering Fair*Audubon Arizona*Biz in a Boxx*Blue Bike Kids ShowChallenger Space Center ArizonaChildren’s Museum of PhoenixChildren’s Museum TucsonConrad J. Storad - Arizona Children’s Science AuthorDesert rivers Audubon SocietyDiscover Science 4 Kids*First Flight EducationFirst lego leagueFirST robotics*Five Star Publications, inc.Flagstaff Festival of Science*Future Business leaders of AmericaGameTruck, llCGamez on WheelzGilbert riparian instituteinternational Dark Sky Associationinternational Wildlife MuseumKitt Peak national observatoryMad Science of Scottsdale nE Phoenix

Maricopa County Parks and recreation DepartmentMath Circle at ASU TempeMathCounts ProgramMCC AstronomyMesa Arts CenterMuseum of northern AZMusical instrument MuseumPhoenix Art MuseumPhoenix ZooPima Air & Space MuseumPima County Public libraryradio Healerreal World Design ChallengeScience DowntownScience olympiadScottsdale Museum of Contemporary ArtSEA liFE ArizonaSEDS ASUSociety for American Baseball researchSolugenixSouthern Arizona regional Science and Engineering Fair*Spread The Weird Studio Stargazing for Everyone, llCState Historic Preservation office/Arizona State ParksSTEM Clubs of America (Arizona)The Great Globe Project*The QuantaThe Physics FactoryThe STEM AcademyTucson Amateur Astronomy Association Valley MetroWillow Bend Environmental Education Center you CAn Do The rubik’s Cube

K12 eDUcationAAEC - Paradise ValleyAlhambra School DistrictAmphitheater Public SchoolsArizona Charter Schools Association*Arizona Department of Education*Arizona Department of Education, CTE*ASU- Preparatory AcademyAvondale Elementary School DistrictBalsz Elementary School DistrictBASiS oro ValleyBASiS TucsonBenchmark SchoolBioscience High SchoolCarl Hayden High School Cartwright Elementary School District Casa Grand Union High School DistrictCatalina Foothills School DistrictChandler Unified School DistrictCity High SchoolCreighton Elementary School DistrictDeer Valley Unified School DistrictDiocese of PhoenixDysart Unified School DistrictEast Valley institute of Technology*Edu-Prize

Florence Unified School District #1Flowing Wells Unified DistrictFountain Hills Unified School DistrictFranklin High SchoolGilbert Public SchoolsGlendale Elementary School DistrictGlendale Union High School DistrictHigley Unified School Districtimagine Schoolsimagine Schools Desert Sky regionisaac Elementary School DistrictKyrene School Districtlaveen Elementary School Districtlitchfield Elementary School Districtlittleton Elementary School DistrictMadison Elementary School DistrictMarana Unified School DistrictMaricopa County Education Service Agency*Mesa Biotech Academy Mesa Public Schools*navajo County Education Service Agency*Paradise Valley Unified School DistrictPardes Jewish Day SchoolPeoria Unified School Districtraymond S. Kellis High School (Peoria)Phoenix Union High School District*Pima County JTEDPinal County Education Service AgencyPolytechnic Elementaryred Mountain High Schoolroosevelt Elementary School DistrictSahuarita Unified School DistrictScottsdale Unified School DistrictSunnyside Unified School DistrictTanque Verde Unified School DistrictTempe Elementary School DistrictTempe Union High School DistrictTolleson Unified School DistrictTucson Unified School DistrictVail Unified School DistrictWashington Elementary School DistrictWest-MEC

steM researchArizona Geological Survey*ASU- Department of Chemistry and Biochemistry ASU - leroy Eyring Center for Solid State ScienceASU - Morrison instituteBarrow neurological institute*Bio5 institute*Biodesign institute at ASUChandler’s innovations incubatorCritical Path instituteinternational Genomics ConsortiumMathematical and Computational Sciences CenterASU - School of Earth and Space ExplorationSouthwest Association for Education in Biomedical research Translational Genomics research institute*UA - office of research Parks*UA - Climate Adaptation*

*Action Committee representation

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sUpport the annUaL

Whether you are an individual or an organization, there are plenty of fun ways to

become a part of Arizona’s future by supporting the annual Arizona SciTech Festival.

participate• Set-up a booth and

demonstrate a STEM concept at various signature events

• Present your favorite STEM topic in a discussion at a neighborhood hub, school or science café

• offer tours of your facility• Announce

your event on the festival calendar

• Host an event at your site

spreaD the WorD• Join us in getting the word of the Arizona SciTech

Festival out to your friends and collaborators through your website, social media, e-newsletter or print publications

• Pass out Arizona SciTech Festival program collateral• Tag existing ads, articles or email signatures with the

“Proud Arizona SciTech Festival Collaborator” logo

sponsorAre you an organization with resources available to

devote toward a community event that will increase Arizona’s competitiveness

in science and technology? if yes, become a sponsor.

voLUnteerWe are recruiting 150 volunteers to engage our communities in learning about STEM-based careers and opportunities in Arizona at

various Arizona SciTech Festival events. Contact us today to join

our team!

ConTACT ArizonA SCiTeCH FeSTivALJeremy Babendure, Ph.D., executive Director jbabendure@aztechcouncil.org

Former Tempe Mayor Hugh ‘Darth’ Hallman

FirST robotics student showcasing his team’s basketball throwing robot at Chaparral High as part of Scottsdale Unified School District’s Learning Communities Showcase.

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“Among the best parts was making connections with

a great many other people who also work in the field of bringing

science and technology awareness to the public.”

Dr. Bruce Bayly, Ceo Physics Factory