arkansas | louisiana | mississippi traveler southern 2015 media … · 2015. 4. 16. · 0 0-----...

2015 MEDIA KITPRINT | ONLINE

Arkansas | Louisiana | Mississippi

Traveler Traveler Southern

Southern Traveler 2015 Media Kit 2October 2014

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Table of Contents

The AAA Brand

Coverage of Southern Traveler Publication

Editorial Calendar

Demographic Profile

AAA Member Demographics

AAA Member Travel Habits

AAA Regional Travel

AAA Travel Planning and Booking

Online Media

AAA.com/Traveler

Custom-Created Integrated Promotions

EventsAndDestinations.com

Specs and Deadlines

Southern Traveler Specifications and Material Closings

Southern Traveler Advertising Rates

Southern Traveler Publication Information

Coverage of H&A Media Group Publications


The AAA Brand

As a federation of affiliated motor clubs serving more than 54 million Members in North America, AAA ranks among the most trusted brands in the world.

AAA leverages the strength of this national organization to serve local AAA Members with relevant advice and valuable benefits.

Our Members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA’s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA will always do what is right for its Members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles.

For more than 100 years, AAA has been the recognized national leader in providing peace of mind for motorists while they are on the go.


Coverage of Southern Traveler Publication

Southern Traveler Circulation 289,559

Arkansas 82,670

Louisiana 145,678

Mississippi 59,812


Southern Traveler Editorial Calendar

January/February July/August

March/April

May/June

September/October

November/December

Mississippi Autumn along the Natchez Trace.Arkansas To be decidedLouisiana To be decidedTank Trip: Stuttgart, Ark., a duck-calling experienceExotic foreign travel To be decided

Louisiana Mardi Gras Magic. What’s a nice girl from Indiana doing on a float in New Orleans? Having the time of her life! Louisiana Battle of New Orleans BicentennialArkansas Little Rock is a city for foodies.Florida Orlando (Disney, Universal news)Tank Trip: Oxford, Miss.

Fiesta! San Antonio welcomes spring with its biggest party. Sidebar Texas Hill Country towns.4 Diamonds Shine Profile a restaurant & hotel in our area. Sidebar on all other winners.HawaiiMississippi Natchez and the annual spring pilgrimage tours.Branson Close to the fun in Branson and Springfield. Accessible performers, minor league baseball and new Wonders of Wildlife hands-on fun. Tank Trip: Oklahoma City, Okla. Twenty years since the Murrow Building bombing.

Arkansas Road-trip tested diners around central part of the state. Mississippi Memorial Day has its roots in Columbus with a group of ladies who wanted to remember Confederate and Union soldiers who made the ultimate sacrifice. Texas Galveston and coastal family fun.Europe Tank Trip: Lake Charles, La.

Best of the South poll resultsTen Years After Katrina A look at how NOLA and the Gulf have bounced back. Must-see attractions, hotels, restaurants. Europe Viking River Cruise (Paris to Prague).Alabama Mobile, Ala., is a Gulf Coast jewel with new attractions and plenty of outdoor recreation. Tank Trip: Memphis, Tenn.

Regional holiday story Regional trail of lights in Arkansas, Louisiana, and moreCaribbean Louisiana Newly expanded Food & Beverage Museum in NOLA offers tips for your holiday tables.Texas Cultural getaway in Orange (Piney Woods area). Tank Trip: Mississippi city to be decided

IN EVERY ISSUEWeb Bonus Travel Articles U.S. and foreign destinations are highlighted for out readers who seek to reach beyond regional travel. Cruising, Europe, Mexico, and Tahiti will be featured. Worth the Drive This web-exclusive editorial department focuses on a Southern destination that may not be “around the corner,” but worth visiting. Destinations have included Memphis, Hot Springs, Tupelo and Sanibel. Car Reviews We know our members want to know about cars, including what’s coming out or on the horizon. Contributor and former editor for AAA Carolinas, Tom Crosby, gives a review of new vehicles in each online edition. Regional Calendar of Events When readers want to know what’s happening in and around the South, they can visit our online calendar. Whether an event is in their neighborhood or a neighboring state, the fun is listed here. Interactive Action Polls, slideshows, or downloads like regional recipes are here for readers to enjoy. Editorial Departments Did you misplace your current issue of AAA Southern Traveler? No problem. Long- standing print editorial departments, as well as travel treasures, also are online.

Subject to change without notice


AAA Member Demographics

Age and Gender Household Income

$88,900 $69,300

Average Income Median Income

Marital Status

Married

Widowed

Separated/Divorced

Single (never married)

61%

12%

13%

10%

Occupation

67%Professional/Manager

Main Residence

$247,300 $188,700

Average Value Median Value

11% 89%

Rent Own

Visited AAA officeVisited magazine/club website (or AAA.com)Planned/modified existing travel plansCalled a toll-free numberUsed Reader-Service CardVisited Advertiser’s websiteCalled Advertiser directlyCalled AAA Travel Agent(Source: 2013 GfK MRI Subscriber Study)

21.0%19.0%16.2% 9.3%8.2%7.1%7.1%

5.0%

Southern Traveler Readers are loyal and engaged

18-344.0%

35-5425.5%

55+70.5%

65+46.0%

35% 65%

Median Age

63


Stayed at a hotel forBusiness and/or Vacation

AAA Member Travel Habits

Travel ComparisonUS HH ST HH Index

Took Trips50.9% 79.5% 157

Plane Trips42.2% 52.6% 125

Used Rental Car9.5% 30.9% 325

Casino Gambling 15.6% 32.0% 205

Bus Trips2.1% 6.2% 295

Motor Home1.7% 6.0% 353

Railroad Trips1.9% 6.3% 332

Foreign Travel

Quick Facts

$

$

$

$

Personal 94.4%

Business 22.1%

Business/Personal 19.8%

Owns a valid passport

Took a foreign trip in last 3 years

41%63%

88%Traveled by car

80%Took Weekend trips

$2,700Avg amountspent on trip

79.7%Took vacations

71%

57.5% 23.2%13.5

9.7 14.7

Average number of nights per year

Vacation Business

Average nightsper year

Average nightsper year

Activities: Last 12 Months

45%HISTORIC

SITES

36%BEACH

35%NATIONAL

PARKS

27%THEMEPARKS

24%ART

GALLERIES11%SPA

7%GOLF

Canadian Provinces Visited (last 3 years)27.8% Canadian Provinces

Ontario 8%

Pacific Provinces4%

Atlantic Coast Provinces

6%

Quebec 9%

Heartland Provinces 1%

International Places Visited (last 3 years)


AAA Regional Travel

Source of information when planning a domestic or foreign trip

Alabama Beaches 18.5%

Birmingham 10.0%

Huntsville 1.1%

Arizona Phoenix/Scottsdale 1.1%

Arkansas Little Rock 18.1%

California Los Angeles 3.3%

San Francisco 3.9%

San Diego 1.4%

Colorado Denver 2.3%

Florida Orlando 8.3%

Pensacola 12.3%

Florida Keys 6.6%

Georgia Atlanta 10.3%

Illinois Chicago 4.4%

Louisiana New Orleans 33.6%

Baton Rouge 25.6%

Shreveport/Bossier City 8.2%

Mississippi Vicksburg 11.4%

Missouri Kansas City 2.5%

Nevada Las Vegas 7.7%

Oklahoma Oklahoma City 3.4

Tennessee Nashville 8.6%

Memphis 6.6%

Texas Austin 4.7%

Dallas/Ft. Worth 16.6%

Houston 13.9%

San Antonio 4.9%

66.5%of Southern Traveler readers took at least one overnight domestic trip in the past year.

Top U.S. areas visited in the past yearFriends or Relatives 52.8%Southern Traveler Magazine 41.9%

Other Magazines/Newspapers 23.4%

AAA Travel Agency 23.0%

Direct from Travel Provider 23.5%

AAA Website 17.0%

Books 13.3%

Television 19.2%


AAA Travel Planning and Booking

Readers of Southern Traveler most often look to the magazine for travel-related information. This is evident from the 41.9% of readers who use magazines when planning a trip.

88.4%

52.6%

6.2%6.3%

6.0%

Method of transportation when taking a trip

Method Readers Use to Make Reservations or Buy Tickets for Trip

Direct from Travel Provider 59.9%

AAA/Other Websites 31.7%

Other Travel Agency 15.2%

AAA Travel Agency 12.5%


AAA.com/Traveler

Web Banner AdsCommunicate your branding or call-to-

action message to AAA Members and prospects on the

Southern Traveler Magazine website.

Southern Traveler thinks outside the box[ [

Ad Rates, Sizes and Shapes [All rates are GROSS]

Web AdsSize

(pixels)Rates: One Month AAA.com/Traveler

Top Banner 280x60 $250


Custom-Created Integrated Promotions

Promotional WebsitesCustom-created micro websites are perfect for customer data collection using sweep-stakes, surveys and general information delivery as the draw. They can be multipage and feature video streaming audio/video, banners and online fulfillment.

Client: Gainey Suites Sales Rep InformationCampaign: Winter Emails Bonnie GillBeginning date: January 3, 2013Ending date: January 16, 2013 Final Report as of 2/27/13

PRINT Total Brand ImpressionsHouseholds Readers

00

------------------- -------------------0 0 0

WEBViews Click-throughs

0

Visits Page Views0

E-MAILDelivered Opens Click-throughs

Stand alone broadcast Jan 3, 2013 20,000 617 113 617Stand alone broadcast Jan 16, 2013 20,000 476 47 476

0

Page Views0

VIDEOViews

0

DATAUnique Electronic

RequestsUnique Postal

Requests0

Video Title

Banners

Micro site

Article Title and IDDESTINATION SPOTLIGHT

H&A Media Group Advertisements:

Total

Fulfillment

Unique RepeatContest Entrants Contest Entrants

00 0

0TOTALS

1,093

000

Does not include direct response from Integrated Media campaign – including personal visits, web traffic and phone.

Total campaign impressions

Total Contest EntriesUnique Contest EntriesTravel Guides Requested

Contest LeadsName & e-mailName, e-mail & postal

Magazine Reader Service Leads

H&A Media Group10703 J Street, Suite 100 • Omaha, Nebraska 68127-1026Phone: 402.592.5000 • FAX: 402.331.5194E-mail: [email protected]

Campaign ResultsThe success of your campaign is important to us, and we want you to have that infor-mation in a timely manner. At the end of your campaign, you will receive a full report detailing every piece of your advertising. The campaign report includes number of impressions, as well as open rates and click-throughs for your electronic media. It will also tell you the number of leads that your campaign generated.


EventsAndDestinations.com

Today’s traveler relies on the Internet to explore travel options and destination attractions. With its instantaneous availability and endless resources, it has become an indispensable travel planning assistant.

We help harness the Internet’s capability with EventsAndDestinations.com, a one-stop website designed to let travelers search exciting locales and related activities. Our advertisers are able to fill the site with information about their respective attractions, festivals or other points of interest-giving travelers plenty to choose from as they make their vacation decisions.

In addition to offering information online, EventsAndDestinations.com also gives travelers the ability to download related brochures.

It’s one more way we share information in the ever-evolving information age.


Southern Traveler Specs and Material Closings

MechanicalsPrinting Process: Web OffsetTrim Size: 7.875” x 10.5”Binding: Saddle-stitched

Macintosh Supported Software• PDF files must be version 1.3 (PDF/X-1a)• QuarkXpress10• Creative Cloud

Fonts• Always use real typeface. Do not use application to apply styles (i.e. bold, italic, outline, shadow, underline)• Black type should be 100% black

File Requirements• High resolution of 300 dpi• LPI is 150• Maximum ink density is 280%• Four color process, CMYK

E-mail DeliveryE-mail to: [email protected]

Upload Instructions• Must be compressed or zipped• http://ads.haMediaGroup.com

Disclaimer• Any reflowing of text in layout because file was not ripped through a high-end output device, 600 dpi or above, will not be the responsibility of the magazine• White color is only available as a knock out• QR-Codes are accepted, but should be 100% black and set to overprint.

Complete advertising specifications can also be found at

www.haMediaGroup.com/ratecards. For additional information call

[402] 592-5000 ext. 294 or ext. 456

January/FebruaryReserve Space By Oct 27, 2014Materials Due By Nov 3, 2014

March/AprilReserve Space By Dec 30, 2015Materials Due By Jan 7, 2015

May/JuneReserve Space By Feb 11, 2015Materials Due By Feb 18, 2015

July/AugustReserve Space By Apr 29, 2015Materials Due By May 6, 2015

September/OctoberReserve Space By Jul 1, 2015Materials Due By Jul 8, 2015

November/DecemberReserve Space By Sep 2, 2015Materials Due By Sep 9, 2015

Ad Sizes Live Area [WxH] Trim Size [WxH] Bleed [WxH]

2 Page Spread 15” x 9.625” 15.75” x 10.5” 16” x 10.75”

Full Page 7” x 9.625” 7.875” x 10.5” 8.125” x 10.75”

2/3 Page with Bleed 4.375” x 9.625” 5.125” x 10.5” 5.375” x 10.75”

2/3 Page without Bleed 4.625” x 9.625” - -

1/2 Horizontal 7” x 4.75” 7.875” x 5.25” 8.125” x 5.5”

1/2 Vertical 4.625” x 7.187 “ - -

1/3 Square 4.625” x 4.75” - -

1/3 Vertical 2.25” x 9.625” - -

1/6 Horizontal 4.625” x 2.234” - -

1/6 Vertical 2.25” x 4.75” - -

Regional Travel Directory

1 inch 2.25” x 1” - -

2 inch 2.25” x 2” - -

3 inch 2.25” x 3” - --

4 inch 2.25” x 4” -

FULL PAGE

1/2 PAGE V

1/6 PAGE H

1/6

PAG

E V

1/2 PAGE H

1/3 PAGE S

2/3 PAGE

1/3

PAG

E V


Southern Traveler Full Circulation Rates

Rate Card 18Rates effective with the

January/February 2015 Issue

Issue Dates:Four Color

Rates

Circulation (All Issues) 289,559

Full Page $8,094

2/3 Page 5,666

1/2 Page 4,452

1/3 Page 3,238

1/6 Page 1,619

1/12 Page 810

Covers (Four Color)

2nd & 3rd Cover $9,351

Travel Directory

4 Inch $1,302

2 Inch 911

1 Inch 517*Travel Directory includes Reader Service

All rates are gross


Southern Traveler Publication Information

Southern Traveler is published bi-monthly

on January 2, March 2, April 15, July 1,

September 1 and November 2

CancellationCancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing.

Commissions/CreditAgency Commission: 15 percent Net in 30 days. First-time advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or adver-tising agency jointly and severally liable for such monies as are due and payable to the publisher.

Reader ServiceAvailable to all advertisers. Insertions received after closing date may not receive a listing.

InsertsRates quoted on request.

Advertising AcceptanceThe publisher reserves the right to accept or decline any advertising. The ad-vertiser assumes liability for all advertising content (including text, represen-tations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement which simulates editorial content will be labeled as advertisements. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date.

Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing.

Upload and Mailing Instructions

Send contracts, insertion orders, proofs and artwork to:

Ann TaylorH&A Media Group

[email protected]

or upload directly at:http://ads.haMediaGroup.com


Coverage of H&A Media Group

Alabama Journey Alabama

Home & AwayOhio/Columbus, Indiana, Oklahoma, Southern Pennsylvania, Northway (Schenectady, NY), Hudson Valley (Albany, NY), Ohio/Akron, South Dakota, Southern New York, Ohio/Shelby County

AAA JourneysEastern Connecticut, Eastern Kentucky, So. West Virginia, Kansas, Cincinnati, and Miami Valley (Dayton) Ohio

Live | Play | AAAMinneapolis, MN

AAA C&TMetro New York, Northern

New York and Long Island

AAA Living NorthNorth Dakota, Minnesota, Nebraska, Iowa, Wisconsin, Illinois/No. Indiana, Michigan

AAA Living SouthFlorida, Georgia, Tennessee

AAA Midwest TravelerMissouri, So. Indiana, So. Illinois and E. Kansas

AAA Southern TravelerArkansas, Louisiana and Mississippi

Your AAA New JerseyEssex, Morris and Union Counties

AAA GO MagazineNorth and South Carolina

AAA HorizonsMassachusetts, Rhode Island and Western Connecticut

Member ConnectionWestern and Central New York

AAA North Penn NewsNorthern Pennsylvania

Northern New England JourneyVermont, New Hampshire and Maine

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