Virtual Walk Throughs - by TrekwirelessAdrien Reydy MBA 2B

The impact on customer service expectations will be huge for several reasons :

-This service is outstanding because guest are used to see formal photos from the hotel that are not every time truly.-That means before getting there, they will experience a new way to discover the hotel where they are going to book or not.-Like this guest will visit the hotel and all its facilities staying at home, thanks to their computer, smart phone or tablets because there are several devices to use it.-Guests will be able to make their mind and imagine to be on this specific hotel without moving, the hotel opens its doors for them and suggest an invitation to travel and stay there for a journey.-This experience is unique and unforgettable and will encourage people makes some booking because they can see exactly what they want to go to.What will be the impact on customer service expectations of

the capabilities presented ?

From my point of view, all types operations will benefit from because :

-Thanks to a virtual tour, guest can visit the hotel better than if he was there. In fact, with a simple click he can go every where that the hotel allows him to visit.-Guest wants to see the different types of room, he is able to see everyone with all their specific information and has a clear view of how they look like.-Guest requests to have a meal inside the restaurant of the hotel, he can visit it also and see what is the best spot to sit and have a wonderful moment enjoying his meal.-Guest needs to have a spa treatment but so many times he has been disappointed for the facilities of spa from different hotels, here he has a clear look all of this and discover the magnificence of the place.-Like this, guest will have a clear view and discover all the benefits of the hotel and feels in the better way the atmosphere of the hotel.

What types of hospitality operations will benefit + how ?

Actually we can think to add some value added to this service, for me it will be interested in :

-As Google street view does and also the company getting out from the hotel and discover what is around the hotel. That means it can every places to have diner, a drink, getting out or more cultural things like museums, places of interest, etc.-Like this guest will have the opportunity to discover the hotel from inside but also from outside and discover all the opportunities that he can have by staying inside this specific hotel.-It will be not only a virtual tour of the hotel but of the city organizing and programming by the hotel that it can arrange several tours or suggesting many places of interest for travellers who want to discover the city before getting there.What types of services or benefits currently OUTSIDE of a

property can be integrated into presented capabilities ?

According to the CEO of AVVIO, the key for success nowadays in website you need innovation and personalization. I totally share its point of view for the hotel industry because if you want to target and attract more people in your hotel, you have to know who they are and what they like.That is why, with the development of the new technologies people are used to use more and more and being potential customers for any companies. But it is particular true for hotel purpose, people or future guest needs nowadays more and more good feelings about what they are going to experience. So there is no place for failure, that is why photography are no more talkative people need something new that will make them confortable and be confident in what they buy.Thanks to the digital differentiation, hotels can really play an important role in their decision because it is something totally new and customer will feel to be treated as an individual not a group and the hotel will be done for him and not the inverse. Guest are the key core for hotels line.

How can a hotel use the capabilities to create digital differentiation - and thus a competitive advantage ?

According to me, this is an outstanding idea because the company clearly understood what and where the needs of guests are.In fact, you can be faraway from the place that you interesting in and you can not reach them or the photos are not so tally that you are not that sure to spend your money on it. But having a virtual tour opens you and your mind, you can feel to be free to go every where that you want and discover the hotel from your place in a high definition, like if you were there for a tour. It is only missing the gap between your device screen and getting there for real and having a good time from what you see.As a conclusion, hotel should clearly invest on it because it is one of the best way to feel what the hotel is and discover its charm miles away from it.

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