what’s inside?

about us

sweepstakes& promotions

invenue

family/leisuregames

casino/lotterystyle games

rewards &appreciation

bingo eventadvertising

printing services

ticket samples

contactinformation

what is it?Advergaming:

1. Activating brands through offline, online, video, electronic, and mobile games.

2. Advertising products in games; branded game content.

what are we doing with it?Fueling anticipation…and the brand plays on.

about usAt Arrow International, it’s about you. Over 1,500 employees work hard for

more than 50,000 business customers to give the very best in products and

services.

Many know Arrow International as the world’s largest manufacturer of charitable

and social gaming solutions (you know, like “Bingo”). But did you know that our

comprehensive solutions allow us to tailor unique programs to achieve any

partner’s game, contest, or sweepstakes goals?

It’s really not

We provide innovative gaming solutions for QSRs, retailers, CPGs, brands,

national TV game shows, marketing agencies, and media companies. Our

reputation of superior service, quality, security, and creativity has allowed us to

proudly work on customized solutions for many.

sweepstakes& promotionsIf only for one moment, games of chance provide tangible interaction that gives

your customers the opportunity to win something…for nothing. While playing,

customers recognize the association with your brand, and as a result, are likely

to try it in the future (39% said they were more likely to buy 1).

Generate enthusiasm for your brand by providing customers with an engaging

promotional program that complements who you are. Drive sales, traffic, and

enthusiasm; build your brand, awareness, and your database…

1 39% were more likely to buy a product associated with a sweepstakes Source: Promotion Marketing Assocation, http://www.pmalink.org/

invenuePatrons love the “game within the game.” Add to their experience and let them

participate in the action.

We create interactive games that include in-arena video and play-along game

pieces. Branded content embedded in the video plus ads/coupons on the game

card make this experiential game a winner for your sponsors and your patrons.

Arrow’s interactive games at events keep consumers engaged, entertained,

and stimulated!

Sometimes we over think it. Life is busy. People just want simplicity, familiarity, and

yes…loyal brands who respond to their needs and who they are.

Bingo, tic-tac-toe…even bowling and billiards. Yeah, fun ways to touch your

customers and their families…together!

Our winning formula of classic games combined with your brand can build

memories for customers, and can build revenues for you.

family/leisure games

Many boomers and seniors grew up playing lottery style games. Casinos have

become destination places for many generational groups including Gen-Xers

and Millennials. Fact is, dreaming transcends generations.

From traditional instant ticket and slot themes to table and card games, these

games are popular around the world.

But it’s not always about the product, nor is it always about the grand prize.These

products are symbolic, they’re emotional, and you have a chance to tap into this

emotional exchange…this “permission to dream.”

casino/lotterystyle games

permission to dream“ ”

Internal and external customers want to know that you are aware of their loyalty

and they deserve something in return!

Increase productivity and repeat business by building that relationship through

fun, simple, engaging customer appreciation promotions.

Luxury, leisure, or life’s basic necessities — all can provide giveaways through

appreciation and rewards programs that simply say “thanks!”

rewards& appreciation

Activating your brand — It’s healthy, it’s engaging, it’s social, and it’s relevant!

Billions of impressions can be yours for CPM much lower than print,

out-of-home, or electronic media.

Why does everyone know and love the name BINGO?

Because every week, tens of THOUSANDS of BINGO events are taking place.

Patrons are loyal. Events are personal. Often small and intimate. Long (up to 3

hours) and social. Frequently visited, relevant, destination places that are always

giving back to the community.

Don’t you want your brand to be where everybody knows your name?

bingo event advertising•90.7%ofconsumersindicatedthatit’simportantforcompaniestosupportcauses

and charities

•72% of consumers reported that they purchased a particular brand because it

supported a cause

•65%ofcorporaterespondentssawpositivePRasaresultoftheircausemarketing

efforts;26.7%statedanincreaseinsales/retailtraffic

•Women(40%)weremorelikelytobuyaproductorserviceconnectedtoacause

•46%ofyoungpeopleages18to24weremorelikelytobuyaproductwhichsupports

a cause

Source: PRWeek/Barkley PR Cause Survey, http://www.prweek.com

did you know?

We take direction well. With over 40 years of industry experience, Arrow

International prints and distributes over 70 billion game pieces from our

manufacturing and distribution facilities around the world.

We can take explicit direction from you, printing instant wins, collect-to-wins and

enter-to-wins.

We can also be as vertical as you need us to be, developing games to include

texting, venue interactive, and web-based initiatives.

Winning with our games of chance means relevantly and conveniently delivering

at any customer touch-point. Always seeking the best way to meet your needs,

we don’t settle for “good” turnkey solutions.

printing & gamedevelopment services

A tick-et, a task-it. The tick-et to a great promotional

sweepstakes program is an engaging concept that

delivers with relevance, simplicity, and convenience.

The task-it to a not-so-great program is a

product that’s boring, too complex, and requires

your customers to perform some additional task.

Our basket of products include custom-made, easy to

use and understand products that offer various sizes, styles,

and ways to build anticipation and engage your customers.

Don’t dirty your hands with a task-it program…

get the tick-et!

ticket samplesticket SHAPe NUMBeR OF wiNdOwS APPROx. diMeNSiONS

1 Window

1.875"x3.25"

1.786"x2.625"

2.5"x4"

1 Window Die - “Ellipse,”

“Nugget,” and “Rockette”2"x3.5"

1 Window Die - “Nugget” 1.65"x1.65"

3 Window 1.875"x2.625"

5 Window 1.875"x3.875"

Alternative Styles 1.875”x3.875”

ARROw iNteRNAtiONAl9900 Clinton Road

Cleveland,OH44144

advergaming@arrowinternational.com800.321.0757x478

If you have already implemented a promotional program and the results aren’t what you expected, give us a call. Better yet, even if your current program is doing well, call us anyway, because our goal is to help you accomplish great things!