arte live web presentation 2013 09 (eng)
TRANSCRIPT
12TH SEPTEMBER 2013
THE BEST OF PERFORMING ARTS POP ROCK – CLASSICAL MUSIC – JAZZ - DANCE
ON ARTELIVEWEB.COM, YOU CAN STREAM A FINE SELECTION OF FREE-TO-WATCH LIVE AND RECORDED SHOWS AVAILABLE FOR SEVERAL
MONTHS. ENJOY OVER 600 EVENTS AND 300 LIVE BROADCASTS PER YEAR, WITH A WIDE VARIETY OF MUSIC AND DANCE SHOWS!
ARTELIVEWEB.COM IS ARTE’S DIGITAL PLATFORM
DEDICATED TO MUSIC AND PERFORMING ARTS
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AYO – SOUL NIGHT 2013
A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES
EDITORIAL POLICY & KEY FIGURES
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A UNIQUE OFFERING OF PERFORMING ARTS PROGRAMMES
GOING BEYOND THE LIMITATIONS OF
TV BROADCASTS
WITH ADDITIONNAL
RICH MEDIA CONTENT
ADDING DEPTH TO ON-AIR
PROGRAMMES
WITH AN ANYWHERE AND AT
ANYTIME AVAILABILITY
CREATING NEW BROADCASTING
OPPORTUNITIES FOR POPULAR PROGRAMMES
AS WELL AS NICHE CONTENT
602 347
62 EUROPEAN FESTIVALS COVERED
LIVE BROADCASTED SHOWS
FREE VOD PROGRAMMES
2012
AMBITION
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KEY FIGURES AND AUDIENCE
Source : XITI – (*) Web + mobiles H1 2013 (**) %Growth vs H1 2012 (***) Monthly audience Web+mobile between June and August 2013
+47%
379,000 VIDEOVIEWS
491,000 VISITES +31%
+11%
1,44 M PAGEVIEWS
MONTHLY AUDIENCE* %GROWTH**
DAILY AUDIENCE*
52% BETWEEN
17H-24H
AVERAGE VIEWING’S DURATION* 8MIN07
PAGEVIEWS 1,92 M
VIDEOVIEWS 518,000
SUMMER 2013***
VISITES 622,000
(JUNE-AUGUST 2013)
H1 2013
COSI FAN TUTTE – MICHAEL HANEKE (TEATRO REAL, MADRID)
MUSIC & DANCE LIVE SHOWS IN THE SPOTLIGHT
EDITORIAL POLICY
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MUSIC & DANCE LIVE SHOWS IN THE SPOTLIGHT
(*) Based on the number of programmes by genre broadcasted on H1 2013
TYPES OF PROGRAMMES*
RECURRENT FORMATS
FESTIVALS EVENTS
MUSIC & DANCE
LONG-FORM PROGRAMMES
TODAY’S PERFORMING ARTS SCENE
NUMEROUS LIVE PROGRAMMES
EUROPEAN EVENTS
LARGE VARIETY OF GENRES
CONFIRMED ARTISTS
NURTURING NEW TALENT
EDITORIAL POLICY (TAGS)
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A LARGE VARIETY OF GENRES… FOR EVERYONE
PROGRAMMES BY GENRE* (SUPPLY)
DANCE
WORLD
JAZZ BLUES
CLASSICAL MUSIC & OPERA
POP ROCK ELECTRO
(*) Based on the number of programmes by genre broadcasted on H1 2013 (**) Source : XITI - Pageviews (excluding mobile) H1 2013
AUDIENCE BY GENRE** (DEMAND)
A PERFECT BALANCE BETWEEN SUPPLY AND DEMAND OF LIVE EVENTS BY GENRE
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FROM SPECIAL EVENTS… TO AUDIENCE SUCCESSES
Exemples of events broadcasted in 2012 and 2013 on Arte Live Web - Source : XITI – videoviews (web+mobile) until 5th September 2013 (*) Only live broadcasting (no VOD available)
CAMILLE AT L’OLYMPIA
96,600 VIEWS
ARCTIC MONKEYS AT L’OLYMPIA
93,000 VIEWS
VANESSA PARADIS PRIVATE SHOW
79,300 VIEWS
WOODKID WITH THE LYON NATIONAL ORCHESTRA
74,800 VIEWS
LA TRAVIATA AT THE MONNAIE THEATRE
39,700 VIEWS
CHILLY GONZALES SPECIAL EVENT – SALON DE MUSIQUE
54,500 VIEWS
THE CURE AT THE VIEILLES CHARRUES
71,500 VIEWS
FEIST SPECIAL EVENT – SOIREE DE POCHE
54,500 VIEWS
DEPECHE MODE AT BBK BILBAO FESTIVAL
24,200 VIEWS*
MARIINSKY II OPENING GALA, ST PETERSBOURG
33,700 VIEWS
DON QUICHOTTE AT THE PARIS OPERA
26,800 VIEWS
THE RITE OF SPRING 100YEAR OF THE CHAMPS ELYSEES THEATRE
21,800 VIEWS
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A RICH COVERAGE OF EUROPEAN FESTIVALS
~60 FESTIVALS IN EUROPE
EACH YEAR*
(*) 62 festivals in 2012 ; 51 festivals between January and August 2013 (**) Source : Xiti – videoviews (Web+mobile) until 8th September 2013
HELLFEST 18 SHOWS (199,200 VIEWS**)
PALEO FESTIVAL 13 SHOWS (83,500 VIEWS**)
JAZZ A LA VILLETTE 6 SHOWS
LA ROUTE DU ROCK 10 SHOWS
LA FOLLE JOURNEE DE NANTES A BIMEDIA SPECIAL OPERATION (TV+WEB)
JAZZ A VIENNE 5 SHOWS
BIENNALE D’ART FLAMENCO & THE NIMES FLAMENCO FESTIVAL
AND LE PRINTEMPS DE BOURGES, LES TRANSMUSICALES, JAZZ MIGRATIONS, FESTIVAL FLAMENCO DE NIMES, SURESNES CITES DANSE, AU FIL DES VOIX, ROCKNHEIM, SCOPITONE, SONS D'HIVER, TEMPS D'IMAGES, GARANCE REGGAE FESTIVAL, AFRICA FESTIVAL, JAZZ D'OR, VILLETTE SONIQUE, MOERS FESTIVAL, FESTIVAL DE SAINT DENIS, EUROPAVOX, RIO LOCO, MARSATAC, JAZZ SOUS LES POMMIERS, DAYS OFF, FESTIVAL D'AIX EN PROVENCE, LES SUDS À ARLES, EUROPA JAZZ FESTIVAL, LES NUITS DE FOURVIERE, FESTIVAL D'AVIGNON, JAZZ A PORQUEROLLES, SAINT-EMILION JAZZ FESTIVAL, OYA FESTIVAL, LES NUITS DU SUD, LA ROQUE-D'ANTHERON, ROCK EN SEINE, JAZZ IN MARCIAC, DIE NEUEN DEUTSCHPOETEN, ARMEL OPERA, NANCY JAZZ PULSATIONS, DOUR FESTIVAL …
6 REGULAR
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SOME REGULAR ANCHORS IN THE PROGRAMMING CONTENT
FORMATS WITH A LARGE VARIETY
OF GENRES COVERED SOIREES DE POCHE SALONS DE MUSIQUE
SCENES D’ECRAN JAZZ LIVE INTRODUCING
MIXBOX
& NUMEROUS REGULAR EVENTS WITH PARTNERS & INSTITUTIONS: CITE DE LA MUSIQUE-SALLE PLEYEL,
PHILHARMONIQUE DE RADIO FRANCE, LA MONNAIE (BRUSSELS), ORCHESTRE DE PARIS, ORCHESTRE NATIONAL DE FRANCE, ORCHESTRE NATIONAL DU CAPITOLE DE TOULOUSE, MUSEE DU QUAI BRANLY, GAITE LYRIQUE, OPERA ROYAL DE WALLONIE …
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SPECIAL EVENTS’ WEBSITES AND WEBDOCUMENTARIES
~5 SPECIAL EVENTS EACH YEAR
TO ENHANCE THE EXPERIENCE
WITH A SPECIFIC COMPLEMENTARY EDITORIAL OFFER AND PARTNERSHIPS
VERDI’S 200TH BIRTHDAY www.arteliveweb.com/verdi
A DEDICATED WEBSITE, THE WHOLE OF VERDI’S OPERAS (26), A DEEZER IN-APP ON VERDI, PARTNERSHIPS WITH UNIVERSAL MUSIC, EMI, RADIO CLASSIQUE, FNAC…
HELLFEST www.arteliveweb.com/hellfest2013
A THEMATIC WEBSITE, THE WEBDOC « ROCK AND INK » DEDICATED TO TATTOOS, A SPOTIFY AUDIO PLAYLIST, A PHOTO REPORT (FLICKR), THE 2012 TV DOCUMENTARY ON HELLFEST’S PREVIOUS EDITION…
GRAINES D’ETOILES www.arteliveweb.com/grainesdetoiles
A WEBSITE DEDICATED TO THE 300 YEAR CELEBRATION OF THE CREATION OF THE DANCE SCHOOL OF THE OPERA DE PARIS « FROM SCHOOL TO ARTIST » 66,700 VIDEOVIEWS ON YOUTUBE* WEBDOC WITH 18 THEMES (SCHUCH PRODUCTION, 101’)
(*) Source : Youtube - videoviews 10th September 2013
AVAILABLE SEVERAL MONTHS ANYWHERE, AT ANYTIME
RIGHTS & BROADCASTING POLICY
SICK OF IT ALL - HELLFEST 2013
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ARTE LIVE WEB, MUCH MORE THAN CATCH-UP TV
PUTTING EVENTS
IN CONTEXT (TEXTS, VIDEOS, PHOTOS, AUDIO
PLAYLISTS, WEBDOCUMENTARIES, BONUS FEATURES…)
PROGRAMMES EACH YEAR*
~600
WITH TV BROADCASTING
WEB ONLY**
(*) 602 programmes broadcasted in 2012 / balance between web only and TV based on H1 2013 figures (**) acquired only for an exclusive webcast on arteliveweb.com
LIVE TO BE IN TUNE
WITH LATEST MAJOR EVENTS
6 MONTHS OF FREE VOD
(VERSUS 7 DAYS FOR CATCH-UP TV)
+
+
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MULTI-DEVICES… TO BE AVAILABLE ANYWHERE, AT ANYTIME
AUDIENCE PER DEVICE***
SMART-PHONE & TABLET
WEB
(*) IOS et Android (**) Connected TV (***) Source: XITI - Pageviews H1 2013
ON ALL DEVICES
WEB / SMARTPHONE*
TABLET* / OTT (HBBTV)**
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A WORLDWIDE FREE VOD SERVICE
AUDIENCE PER COUNTRY*
GERMANY FRANCE
(*) Source : XITI - Pageviews H1 2013
REST OF WORLD
REST OF EUROPE
OF THE CONTENT WITH WORLDWIDE RIGHTS
90%
IN FRENCH & GERMAN
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SOCIAL MEDIA AT HEART OF ARTE LIVE WEB’S STRATEGY
FACEBOOK AND TWITTER:
TO FOLLOW ARTE LIVE WEB’S PROGRAMMING
44,400 FANS* FACEBOOK - 29,100 FOLLOWERS* TWITTER
FLICKR:
PHOTO REPORTS FROM THE MAIN FESTIVALS AND EVENTS COVERED (1,200 PHOTOS*)
INSTAGRAM:
INSTANT PHOTOS AND VIDEOS FROM ARTE LIVE WEB’S COMMUNITY (1,500 SUBSCRIBERS*)
DAILYMOTION AND YOUTUBE:
TEASERS AND VIDEO BONUS AS WELL AS SPECIAL EVENTS (LIVE BROADCASTING OF LONG-
FORM SHOWS, WEBDOCUMENTARIES…)
DEEZER:
AUDIO PLAYLISTS, A DEDICATED IN-APP AND EXCLUSIVE LIVE SHOWS IN PARTNERSHIP
SPOTIFY:
AUDIO PLAYLISTS AS AN IMAGE OF THE EDITORIAL DIVERSITY OF ARTE LIVE WEB
(*) 10th September 2013
ARTE LIVE WEB’S VIDEO PLAYER IS EMBEDDABLE FOR AN OPTIMIZED VIRALITY OF OUR PROGRAMMES
GUILLAUME KORDONIAN HEAD OF ARTELIVEWEB - [email protected]
LAURENT DANIEL PRODUCTION - [email protected]
JOSÉ CORREIA EDITORIAL PROGRAMMING - [email protected]
STÉPHANIE PONCELET WEBSITE EDITING - [email protected]
CLÉMENCE FLÉCHARD PUBLIC RELATIONS - [email protected]
RAPHAELLA SAADA PARTNERSHIPS - [email protected]
EMILIE BESSARD COMMUNITY MANAGEMENT - [email protected]
WWW.ARTELIVEWEB.COM ARTS DEPARTMENT – ARTE FRANCE
NIMES FLAMENCO FESTIVAL 2013
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