as business studies marketing. look at the products below and state which stage of the product...
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Look at the Products below and state which stage of the product lifecycle that they belong toTRANSCRIPT
AS Business Studies Marketing
Look at the Products below and state which stage of the product lifecycle that they belong to. Name 3 more products for each stage-
Apple Ipad
HP Slate
Regular TV
Sony PS3
Look at the Products below and state which stage of the product lifecycle that they belong to
Draw Product Life Cycle diagrams for the following products
Coca-Cola Water
Fashion Items Hersheys Chocolate
Skateboards
Extension StrategiesSales
Time
iPod NanoThe first iPod Nano was released in the US in
September 2005
The Nano replaced the iPod Mini which was a smaller version of the classic iPod
How many generations of iPod Nano do you think there has been within this time?
How do you think that the Nano has changed in this time?
Available in black or white and used flash memory. Color screen for picture viewing.
7 September 2005
Anodized aluminum casing and 6 colors available.
12 September 2006
2" QVGA screen, colors refreshed with chrome back, new interface, video capability, smaller Click Wheel.
5 September 2007
Revert to tall form and all-aluminum enclosure with 9 color choices, added accelerometer for shake and horizontal viewing.
9 September 2008
First iPod to include a video camera; also included a larger screen, an FM radio, a speaker, a pedometer, and a polished exterior case while retaining the similar colors as the fourth generation model.
9 September 2009
First iPod nano to include multi-touch screen; clip from iPod shuffle added. Video playback and camera removed.
1 September 2010
Extension Strategies Extension strategies are used to prolong the productlifecycle. Such strategies include-Reducing prices
Finding new markets for the product
Finding new uses for the product
Changing the design or features of the product
Encourage increased usage
Advertising
Extension Strategies What if you were assigned to design a coherent
and comprehensive strategy to prolong the product lifecycle of Inka Kola? Ideas?