as communication introduction

8/4/2019 As Communication Introduction

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AS Communication andCulture

Welcome!


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In this session we will be

Looking at the rules

Discussing the breakdown of the courseBegin to look at the AS Key Terms


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Ice Breaker

Their name and write it on the lollypop stick

One interesting fact about them

What they hope to gain from this years course

You have 2 minute

Found out from the next to you

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Attend all classes on time (five minutes after the lessons starttime is considered late and will be marked on the register as

late)

Complete and submit all your work on time and to a high

standard (if homework is handed in late it will be recorded on

your record)

Contribute to the lesson and have all the necessary equipment

Inform YOUR TUTOR or TEACHER immediately if you are going to

be absent or late

No bubble-gum or any type of food or drink allowed in the class

Switch off mobile phones in class (mobiles can be confiscated)

Treat staff and students with respect which means listening to

one another and working collaboratively


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You will have weekly homework, which include readings,

research, presentation etc.

You will be given an essay based assignment around every

fortnight, which could include redrafting (however, it may be

more)

You would be expected to maintain an up-to-date folder with all

your classwork and handoutsYou should bring your folder every fortnight for checking

Workshops are available for additional help and advice about the

course (You will be informed on the Monday of the week that it

is taking place)

Additional Information

The Most Important Thing: DONT BE

AFRAID TO ASK ME QUESTIONS OR ASK

FOR HELP


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TUTOR NAME Juliet Akindayini

TUTOR ROOM Room A239 Staff Room

TUTOR NUMBER 0208 525 7163

E-MAIL [email protected]
mailto:[email protected]:[email protected]


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AS Communication and CultureBreakdown

Unit Name Mode of

Assessment

Duration A Level

%

Comm

1Understanding

Communication and

CultureWritten

Examination

1 hours

45

minutes

50% (AS)

25% (A2)

Comm

2The Individual and

Contemporary

Culture: Portfolio

Coursework

-

50% (AS)

25% (A2)

You will have a January Exam!


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This Term

Preparation for January Exams

The Nature of Culture (Definitions of Culture, Themeanings and practices of everyday life, High culture and

popular culture and The relationship between culture and

value)

Cultural Codes (Verbal and non-verbal communication,Identity and self-presentation, Group communication and

Reading images and products)

Toolkits (Semiotics and Process model)


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AS Key Concept

Power

IdentityRepresentation

Culture

Code

Context

Communication

Value

The two units at AS are underpinned by the

key concepts which you are expected to refer

to and explore in your work


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Todays Lesson

We will start to look at the key concepts

Communication

Contextand


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What do we mean by communication?

Communication:A process through which meanings areexchanged. (AQA)

Communication could be illustrated by this

simple diagram:

AMessage - B

Communication is the exchange of facts, ideas,

emotions, opinions and thoughts

Sender Receiver


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Message = Form and Content

(how it is being communicated) (what is being communicated)


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Quotes

Sharing experience on the basis of

commonness

Wilbur Schramm It is the exchange of information and the

transmission of meaning Katz and Kahn

Communication is...


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Task

Produce a communication log

Write down all the acts of communication you havepartaken in since this morning and compare yourswith the person next to you

You have 5 minutes

Additional Task

Identify whether you are the sender or the receiver of themessage


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One cannot not

communicate

Paul Watzlawick (1967)


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Categories and Formats of CommunicationCategories

Intrapersonal Communication This refers to the internalcommunication going on within a person

Interpersonal Communication This refers to direct one toone communication between two people

Group Communication This refers to communication thattake place between more than two people

Mass Communication This refers to the creation ofmessages by a few for a mass audience for example the

media.

Format

Verbal Communication, Non Verbal Communication, WrittenCommunication, Audio, Visual and Audio Visual (AV)


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Interpersonal

Verbal, Non Verbal and Written Communication

Intrapersonal

Group Mass

Audio Visual A/V


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Discussion Task

Pick out three things that you have placed onyour communication logYou have 5 minutes

In pair

Identify what categories and format ofcommunication


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Key Learning Points

Communication involves a sender, a message and a

receiver We spend a lot of time sending and receiving messages

We engage in different types of communication activity

Message have both form and content which are interlinked

So far weve learnt


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It is important note that the process ofcommunication does not happen in isolation

But the context of an act of communication isjust as important to understanding the message


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What do we mean by context?

Context:

The situation within which communication

takes place

The context of communication may involve one or

more of a number of dimensions:

The physical environment The relationship between communicators and their roles Shared experience and current conversational goal

The event or cultural practice of which the communication isa part of

Wider culture values and expectations

Maybin (1996: 12)


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The messages form (how it is beingcommunicated)

The messages content (what is beingcommunicated)

How the message is received/read (theunderstanding and response to the message)

Why is context important?

The context in which communicationtakes will affect:

Di i T k


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Discussion Task

You will be given an act of communication anda possible contextYou have 15 minutes

For example: if you think that the act of communication couldbe interpreted badly how could it be altered in terms of its form

or content or discuss in what context it could be appropriate

In a group of 4

Discuss how the act ofcommunication could be interpreted

and a possible alternative


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Act of Communication Context

Swearing You are having a conversation with your teacher

KneeingDown/Curtseying

You are on public transport during peak time

Biting your nails You are at a job or university interview

Dancing and singing You are in a place of worship

Wearing a mini skirt You are meeting or hanging out with a friend

Putting your hand up You are at the supermarket and you have spotteda celebrity

Feedback on outcomes of the task


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Plenary

List a few key points that you havelearnt today

I would like to improve my

understanding of

Fill out the Learn Check Card

as communication introduction

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