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Page 1: ASD Brand Overview

ASDMARKETWEEK2016

ASDonline.com

t h i s i s

Page 2: ASD Brand Overview

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ASDMARKETWEEK

The decision to exhibit at any trade show is an important decision as it involves time, money, resources and knowledge to be successful. Of course, picking the right show is also important and this ASD Market Week report details why we feel ASD is the best choice for you.

First of all, why even exhibit at a trade show at all? In the new virtual world some people feel trade shows are less important. We disagree, as the very nature and impact of a face-to-face meeting cannot and will not be replaced by virtual communications. The recent book Social- Why Our Brains Are Wired to Connect by Matthew Lieberman supports this fact. Pick it up–it’s a good read.

Typically, solid relationships and good business follows a face-to-face meeting, and that’s primarily what trade shows are all about–in person meetings with qualified business partners and customers.

SO WHY IS ASD MARKET WEEK THE BEST TRADE SHOW FOR YOU?• Overall attendance grew by 12% in 2016 - trade shows are certainly not dead, at least

not ASD!• Of these, 96% were responsible for purchasing – they had money in their pocket• New buyers represented 34% of attendees – all looking for fresh merchandise • VIP buyers increased by 45% - many of them place large orders• 92 countries were represented – it’s a worldwide show

There is more, and this report details why ASD.

HOW DO WE HELP ENSURE YOUR SUCCESS?Most importantly, we work very hard to attract buyers to ASD Market Week and if the 2016 results are an indicator, our marketing efforts are paying off. Secondly, this year we are introducing a New Exhibitor On-Boarding Program that includes educational webinars and other valuable assistance to insure your first time exhibiting will be the first of many returns. Finally, we have a white paper for you titled, The 5 Keys to Profitable Exhibiting at ASD. Just ask your sales representative about the New Exhibitor On-Boarding Program and white paper.

Lara OsmentSenior Vice President

Page 3: ASD Brand Overview

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ASDMARKETWEEK

OVERVIEW

2,720EXHIBITING COMPANIES

45,637TOTAL ATTENDEES

45% INCREASE IN VIP BUYERS

96%OF ATTENDEES ARE PRIMARY

DECISION MAKERS

92 COUNTRIES ATTENDING

55 YEARS IN BUSINESS

HIGHLIGHTS

Highest Buyer Attendance since 2012

new buyers:34% attended ASDfor the first time

WELCOME

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ASDMARKETWEEK

WHAT ASD MARKET WEEK MEANS FOR YOUR BUSINESS

“We see people here that we don’t see at any of our other shows. Our buyers tell us they come to ASD because there is such a diversity of product that they don’t see anywhere else.” - Gideon Schlessinger, CEO at International Greetings USA

“We are first time exhibitors at ASD ...last minute decision. Heard great things from other vendors. Turned out to be a successful show. Not only have we met new buyers but we have also closed some good deals. Overall, a big success and we will be back.”- Wade Whitcomb, Sales Manager at Believe It, Inc.

“As a new exhibitor from Puerto Rico, we saw really different buyers than we see at other Accessories and Gift Shows, even met with the Amazon team on the first day.”- Pedro Rivera, Forever Crystals

“This has been by far the best show in all of our 24 years in business.”- Jennifer Brawley, William Mark Corp

“We are a new exhibitor and we met more new customers and had a better show than we expected so we already signed up to for the next show.”- A+ Home Textile, Inc.

“This show has been incredible. We made over 500 contacts in the first 3 days from people looking to source new products. We will definitely be back next year for both shows.”- Chris Woody, One Global Solutions

“I did a 10K order on my first day, sold out the booth, replenished merchandise and then sold out a second time, all out of my one booth!” - Tyler Lacey, COO at Captain Amsterdam

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ASDMARKETWEEK

WHY BUYERS LOVE ASD MARKET WEEK

“The ASD show gets better every time we come. ASD is a show for everyone and everything. You can find items from the ordinary to the extraordinary with many of them priced to sell quickly. If you are looking for items that will bring great margins to your bottom line this is a show you cannot afford to miss.” - Tommy Lee Brown, Saint Louis Zoo

“I have been coming to this show for 30 years and this is still the best show in the world. I’ve been to Hong Kong, all over the world and you just can’t beat ASD. I come to ASD twice a year and spend $500,000 each time, this show means so much to my business”- Dan Davis, Davis Creations

“Just wanted to say thank you again for our accommodations. With this being my first ASD Market Week it was great to see the many things it has to offer. I’m definitely excited about the many products that will be arriving at our door soon.”- Karli Stroh, Metro Director Volunteer Services/Gift Shops

“I come to ASD to stay on top of industry trends and profit from the high margin merchandise.”- Phil Thomas, Sandy’s Country Christmas

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ASDMARKETWEEK

RETAILER STATISTICS

OF ATTENDEES are primary decision makers.

QUALITY MATTERS

96%

average attendee spends

average total spend annually is over

$82,500

$2.1 BILLION

as a resultof the show

which means

Page 7: ASD Brand Overview

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ASDMARKETWEEK

RETAIL CHANNEL TYPES REPRESENTED AT ASD

TOP 5 STORE TYPES

77%Retail Buyer

21%

15%

18%

5%

14%

9%

5%

Retail Buyer

Importer/Distributor

Other Buying Professional

ATTENDEE PROFILES

Apparel/Accessories Stores

General Merchandise Store

Gift/Novelty/Souvenir Stores

Jewelry Store (fine)

Arts/Crafts/Hobby/Toy/Game Stores

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ASDMARKETWEEK

INTERNATIONAL ATTENDANCEASD Market Week draws more international buyers than any other B2B wholesale and general merchandise show in the U.S.

DOMESTIC ATTENDANCEASD is a true national show compared to many regional events.

32%

34%15%

22%

I just wanted to say thank you so much for the opportunity to attend the ASD show as a VIP buyer! It was so beneficial for our zoo and we took advantage of some amazing deals and met some new vendors. So thank you so much for the great experience and the great opportunity!

- Samantha Avery/Halligan

Assistant Director of Guest Services

Lake Superior Zoo

“This was our first time attending August 2016 ASD Market Week. It proved to be a very successful show for us – we picked up many new customers from all over the world! We will definitely be coming back to ASD!”

- Won Ji Han, Sales Director, Wish List

32%

19%

23%

16%

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ASDMARKETWEEK

HOSTED NEW BUYER PROGRAMOur Attendee Development team worked to host 218 new retail buyers, aimed at delivering a higher quality buyer to your booth. How did we do that? By getting recommendations from you, our valued customers! Thank you to all who participated in this incredibly successful program. The buyers who participated were treated to a world class experience from the time they set foot in Las Vegas to their last day at ASD Market Week. We look forward to continuing the Hosted Buyer Program in March 2017 and beyond.

BRING YOUR OWN BUYER PROGRAM OVERVIEW

Eligibility Criteria• Nominated by a current show exhibitor• Company not represented at ASD Market Week Vegas from

2013-2016 Amenities for Buyers Include • 3 night hotel accommodations** • VIP transportation to and from the hotel to the convention center

during show days (Sunday-Wednesday) • Daily Continental Breakfast • Access to all Buyer lounges at the show • Access to pre-show Personal Concierge to review vendor matches

and help set-up onsite appointments via ASD Market Week Matcher Tool

Conditions • By Invitation Only • One time exclusive offer • Non-Transferrable • Limited Supply

** International Buyers receive up to 4 nights of accommodations and up to $600 towards airfare costs

WANT TO NOMINATE A BUYER?Contact our Buyer Concierge Manager to nominate a new buyer. Then, kick back and let us do all the work! We will let you know if your buyer accepts the nomination.

VIP ATTENDANCE INCREASED 45%

from March 2015

Amy SadikoffBuyer Concierge [email protected] Phone: 323.817.2208

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ASDMARKETWEEK

VARIETY + VOLUME

GENERAL MERCHANDISE

WALDO’SDOLLAR GENERAL

FAMILY DOLLARROSS

SAFEWAYCASEY’S GENERAL STORES

COSMETICS/BEAUTY/PERFUME

TJ MAXXROSS

OVERSTOCK.COMSAFEWAY

SUPPORT PLUSLIVING SOCIAL

DD’S DISCOUNTSFAIRN & SWANSONFRAGRANCENET.COM

DUTYFREE PERFUME

WORLDWIDE

ELECTRONICS & APPLIANCE

LA CURACAOPUBLISHERS CLEARING

HOUSEJET.COM

AMAZON.COMRENT-A-CENTER

HALO BRANDED SOLUTIONSE-MART

SPORTING GOODS STORE

E-MARTPLAY IT AGAIN SPORTS

JET.COMAMAZON.COM

THE NORTHWEST COMPANY

DOLLAR STOREDOLLAR KING

99 CENTS STOREDOLLAR TREE

DOLLAR GENERALFAMILY DOLLAR

DOLLARDAYS.COM

DOLLAR CASTLEGOODWILL INDUSTRIES

DOLLARAMAGIANT TIGER

MIGHTY DOLLAR

HARDWARE STOREACE HARDWARE

TRUE VALUEPRINCESS AUTO

BLAINS FARM AND FLEETE-MART

LEE VALLEY TOOLSKELLEY’S HOME CENTER

ASD has the widest variety of buyers and attracts more buyers than any show in our industry.

“ASD Marketweek is the first trade show our company has ever exhibited at and we are thrilled that we took the chance because we have met with so many buyers. I don’t need to take anymore time to think on whether or not we’ll be back, sign me up today!”

- Mike Altman, IconaSys Inc

7,752 BUYERS

7,795 BUYERS

APPAREL, ACCESSORIES& JEWELRY

FOREVER 21BURLINGTON COAT FACTORY

RAINBOW FASHIONSTJ MAXXZULILY

BOSCOV’SFASHION QCITITRENDS

MIRAMAR JEWELRY CO.J R S DIAMONDS & JEWELRY

JEWELRY VOLT

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ASDMARKETWEEK

SMOKE SHOP/TOBACCO

PINK SPOTTHE GODFATHER SMOKES

JC CIGARETTE OUTLETONE LOVE VAPORS

WALGREENSSAFEWAY7-ELEVENVALERO

LOVES TRAVEL CENTER

GIFT STORE, SOUVENIR, & NOVELTIES

SAN DIEGO ZOO GLOBAL

DISNEYLAND RESORT

PARTY CITYPACIFIC

GATEWAY CONCESSIONS

BEVERLY’S

CAESARS SHOPSHOBBY LOBBYSFO FORECAST

DUTY FREE SHOPS

PARADIES SHOPS

INTERNATIONALCASA LEY

MARKECOMERCIAL MEXICANA

FAMSA7-11

H-E-BLA MARINA

MERCADO LIBREOFFICE MAX

CHAPURTJX/WINNERS - CANADA

CANADIAN MUSEUM ASSOCIATION

FURNITURE/HOME DÉCOR STORE

TJ MAXX/ HOMEGOODSBURLINGTON

STORESTUESDAY MORNING

FALLASFACTORY DIRECT 2 U

GABRIEL BROTHERSLA CURACAO

ROSSOVERSTOCK.COM

FORMAN MILLS

ONLINE RETAILERSAMAZON.COM

LIVINGSOCIAL.COMZULILY.COM

JET.COMOVERSTOCK.COM

IMPORTERS &DISTRIBUTORS

NATIONAL DISTRIBUTORSGLOBAL HOOKAH

DISTRIBUTORSFIREFLY BUYS

UNITED IMPORTS

DISCOUNT DEPARTMENT STORE / DEPARTMENT STORE

BOSCOV’SDD’S DISCOUNTS

ROSSOVERSTOCK.COM

TJ MAXXBEALLS

GABRIEL BROTHERS

SAM’S CLUBOCEAN STATE

JOB LOTE-MART

CONVENIENCE STORE

LOVES TRAVEL CENTER7-11

VALEROMAPCO

THE PANTRYQUIKTRIP

CASEY’S GENERAL STORESE-MART

MFA OIL/BREAKTIME

GROCERY/SUPERMARKET

E-MARTSAM’S CLUB

LEBLANC’S FOOD STORELOVES TRAVEL STOP

WALDO’SGIANT TIGER

GIGANTE

DRUG STORE/PHARMACY

LEWIS DRUG STORESLONDON DRUGS

SAFEWAYPARSONS CANBY PHARMACY

LORI’S GIFTSSUPPORT PLUS

WALL DRUG STORE

ARTS/CRAFTS/HOBBY/TOY STORE

AC MOORE

BEVERLY’S FABRICS

HALLMARK

HOBBY LOBBY

TUESDAY MORNING

LIVING SOCIAL

ZULILY

TJ MAXX

ROSS

PARTY CITY

8,730 BUYERS

1,979 BUYERS

2,239 BUYERS

7,949BUYERS

VARIETY + VOLUME (CONTINUED)

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ASDMARKETWEEK

SAMPLING OF VIP BUYERS

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ASDMARKETWEEK

SAMPLING OF INTERNATIONAL BUYERS 

Home Mart (Sears Guatemala)Number of stores: 2 - 5Annual Sales: $600,000 -$1.9 MilType of Store: Department Store

Supermercados Econo Number of stores: 51-100Annual Sales: $100 Mil +Type of Store: Grocery Store

Isadora Number of stores: 100+Annual Sales: $2 Mil - $5.9 MilType of Store: Apparel & Accessories

Mercado Libre Number of stores: onlineAnnual Sales: $10 Mil - $50.9 MilType of Store: Online Reseller

Sixty Number of stores: 5Annual Sale: $2 Mil - $5.9 MilType of Store: Apparel & Accessories

Wal-Mart (Guatemala) Number of stores: 100+Annual Sales: $300,000 - $599,999Type of Store: Department Store

Mega SuperNumber of stores: 100 +Annual Sales: $10 Mil - $50.9 MilType of Store: Grocery Store

OxxoNumber of stores: 16 - 50Annual Sales: $6 Mil - $9.9 MilType of Store: Convenience Store

MarkeNumber of Stores: 15Annual Sales: $100 Mil+Type of Store: Department

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ASDMARKETWEEK

SHOW HIGHLIGHTS

MATCH ME DESKSOur new “Match Me” desks on the show floor help connect buyers and sellers like never before.

DAILY RECAPSVendor and event highlights featured daily on the ASD Insider, our blog.

SEMINARSASD attendees have free access to over 85 sessions presented by trusted industry experts from Amazon sellers, Yelp, Wish, Email Contact, Retail Minded, and more.

OPENING NIGHT PARTYEnjoy complimentary cocktails and a live DJ on Sunday night at a premier club in Las Vegas. A great opportunity for buyers and exhibitors to network.

EXHIBITOR APPRECIATION PARTYBecause you deserve it, we show our gratitude to our customers by hosting a special event on Monday night with complimentary drinks and hors d’oeuvres.

CLOSING NIGHT PARTYTo round out the excitement of the week, we invite you to a premier nightclub in Las Vegas, where you can enjoy VIP access and a complimentary drink.

CELEBRATE WITH US

I never go to trade show seminars because the content is always things that we already know. But the ASD seminars go beyond the current status of retail business. They tap into the future retail and how it related to shared economy

- Sofia Mata, ABH - New York

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ASDMARKETWEEK

81% increase in square footage from August 2014

106% increase in exhibiting companies from August 2014

8,230 unique attendees 3% increase from August 2015

62 countries attending

87% of attendees finalize, authorize and/or recommend purchases

83% of attendees are executive management, owner/partner, merchandiser, or sourcing director/manager

QUICK FACTS

PARTICIPATING COUNTRIES

FEATURED PRODUCT CATEGORIES

SourceDirect at ASD is the premier wholesale destination for all ASD exhibitors and for importers, distributors, wholesale manufacturers, and product development companies. Those who come to this trade show are looking for wholesale providers and contract manufacturers in order to source the products they need directly from the factory; saving them both time and money.

SOURCEDIRECT EST. 2013

SAVE TIME AND MONEY. SOURCE HERE!

• Algeria• China• Hong Kong• India• Japan

• Mexico• Nepal• Pakistan• Singapore• South Korea

• Taiwan• Turkey• United States• Vietnam

VarietyPromotional ItemsOutdoorToys Luggage & Travel Electronic AccessoriesCell Phone AccessoriesHeadphonesUSB ChargersCases & Covers

StyleApparel & Affordable Footwear Fashion AccessoriesStyle & BeautyResort

HomeHome AccentsHome DécorBedroomBath

GiftGift & CraftsArtHandmadeHolidays

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ASDMARKETWEEK

MAJOR INCREASE IN SOCIAL MEDIA MARKETING

INSTAGRAM

@ASDShow

3,145 Followers

511New Followers

4,919Engagements

TWITTER

@ASDShow

317,927Impressions

2,963Engagements

2,849Followers

435New Followers

FACEBOOK

@ASDTradeShows

16,613,909 Impressions

81,539Link Clicks

25,273Followers

38,640Engagements

INDUSTRY INSIGHTS WITH THE ASD INSIDER BLOG

Coming onto the scene in 2015, the ASD Insider gained popularity in the retail community with over 10,000 readers. Topics ranged from trend setting must-stock accessories to super-selling on Amazon, SEO tips and advice from experts on how to maintain growth in the retail industry.

insider.asdonline.com

#ASDSHOW REACHED OVER 100,000 INDUSTRY PEOPLE!

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ASDMARKETWEEK

SEE YOU SOON!March 19–22, 2017 / July 30–August 2, 2017Las Vegas Convention Center, Nevada USA

Amy Sadikoff, Buyer Concierge [email protected] Phone: 323.817.2208

Pam Thompson, Attendee Development [email protected]: 623.544.0371

Octavio Alvarez, Buyer Concierge [email protected]: 323.817.2239

David Bertelsen, Show [email protected]: 323.817.2220

Greg Schultz, Sr. Account [email protected]: 323.817.2233

Debbie Puccio, Sales Account [email protected]: 323.817.2215

Michael Braden, Account [email protected]: 323.817.2202

Sam Shokati, Account [email protected]: 323.817.2238

Tomel Lora, Show [email protected]: 323.817.2247

Stephanie Beringhele, Account [email protected]: 323.817.2228

Rosario Garcia, Account [email protected]: 323.817.2219

Joseph Woo, Business Development [email protected]: 323.817.2249

Gina Malcolm, Account [email protected]

Holly Harris, Show [email protected]: 323.817.2242

Renee Knight, Sr. Account [email protected]: 323.817.2224

James Solomon III, Sr. Account [email protected]: 323.817.2235

Nadine Buccieri, Sr. Account [email protected]: 323.817.2232 Nicole Watson, Group Sales Director

[email protected]: 323.817.2230

Brooke Parsekian, Account [email protected]: 323.817.2222

FASHION & ACCESSORIES /BEAUTY & FRAGRANCE

GIFT & HOME /TOYS & NOVELTIES

GENERAL STORE / CLOSEOUTS /C-STORE / SMOKE + VAPE

JEWELRY / CASH & CARRY / HANDMADE

ATTENDEE DEVELOPMENT