bcl brand overview
TRANSCRIPT
BRAND OVERVIEW
The Freeman Family has been in the Beauty Industry for nearly a century. Freeman Cosmetics was founded in the 1960’s by Rick Freeman and Larry Freeman. Bio Creative Labs (BCL) was founded 12 years ago by Jason Freeman.
BCL is a leader in the professional beauty space, a dominant player in the salon market both domestically and internationally. As of 2011, BCL is distributed in 62 counties worldwide.
Our mission at BCL is to continue to be a dominant player globally in the professional beauty field and bridge our products to be available to the masses.
Our History and Mission
Mass Brands Professional Brands
Petal Fresh Botanicals Spa Organics
Petal Fresh Organics Pedi Sation Mani Sation
BCL Brands
Mass Brands
Salon-performance formulas
Entry-level price points
Aggressive and creative promotional campaigns
Worldwide and nationwide distribution
Social Media and advertising programs
Consumer promotions and sampling
Petal Fresh Botanicals
Why Petal Fresh Botanicals?
Petal Fresh Botanicals –Body Lotions
Mango & Guava
Fresh Aloe Vera
Fresh Lilac
Lavender
Olive Oil Shea Butter
Pomegranate Berry
White Cherry Blossom
Cocoa Butter
White Gardenia
10 Fluid Ounces
20.3 Fluid Ounces R
Petal Fresh Botanicals –Body Washes
Mango & Guava
Fresh Aloe Vera
Lavender
Pomegranate Berry
White Cherry Blossom
White Gardenia
23.6 Fluid Ounces
Petal Fresh Botanicals –Facial Care
Aloe & Peppermint Facial Cleanser
Aloe & Apricot Facial Scrub
Medicated Aloe & Apricot Deep Pore Cleansing Scrub
Aloe & Cucumber Peel-Off Facial Masque
Aloe & Pomegranate Clay Facial Masque
Aloe & Lavender Facial Lotion
6 Fluid Ounces
U.S. DISTRIBUTION
Bartell Drugs
Bashas
Food City
Food Lion
Kroger
Food 4 Less
Fred Meyer
McKesson Drug Company
Merchant’s Distributors Inc.
Ingles Markets
Price Mart / High School Pharmacy
Variety Wholesalers
Yosemite Wholesale Co dba Food Maxx
Grocers Supply
Brookshire Brothers
2011 IRI DataRank by Dollar Sales
KROGER - FOOD 4 LESS - 12 week overview
RMA $ Rank Product UPC
RMA Dollar Sales
RMA Units Sales
1 Jergens Ultra Healing Regular Skin Moisturizer Lotion 26.5 oz 1910011065 $14,032.00 2,808
2 Nivea Regular Skin Moisturizer Cream 13.7 oz 1228763401 $11,624.00 1,554
3 Jergens Cherry Almond Skin Moisturizing Lotion 26.5 oz 1910011247 $11,400.00 2,272
4 Vaseline Total Moisture Regular Skin Moisturizing Lotion 24.5 oz 521307900 $10,954.00 1,972
5 PETAL FRESH Lilac Dry Skin Moisturizer Lotion 10 oz 1370871007 $9,580.00 8,968
6 Nivea Regular Skin Moisturizer Cream 13.5 oz 7214000546 $9,079.00 1,239
7 Vaseline Intensive Care Cool & Fresh Aloe Moisturizer 24.5 521309300 $8,794.00 1,582
8 Aveeno Skin Moisturizer Lotion Moisturizing 1882100044 $8,524.00 2,054
9 PETAL FRESH Olive Oil Shea Moisturizer Lotion Dry Skin 10 oz 1370871009 $7,964.00 7,804
10 PETAL FRESH Aloe Moisturizer Lotion Dry Skin 10 oz 521309300 $7,803.00 7,520
Salon performance organic formulas at Entry level prices points for the category. Retails between $5.99 and $6.99.
Distributed domestically in salons and independent natural product stores. Strong international distribution.
August 2011 New clean Wholefood complaint formulas.
Consumer promotions and sampling.
Petal Fresh Organics
Why Petal Fresh Organics
Petal Fresh Organics –Hair Care & Body Butter
Organics Tea Tree
Organics Lavender
Organics Rosemary
Organics Lemon Grass
16 Fluid Ounces
Shampoo and Conditioner Body Butter6 Fluid Ounces
INGREDIENTS[ REFORMULATED ] Newly compliant with the Whole Foods “Whole Body” 2011 Standards
SHAMPOO (Tea Tree)*Certified OrganicWATERCOCAMIDOPROPYL BETAINESODIUM COCOAMPHOACETATELAURYL GLUCOSIDESODIUM COCOYL GLUTAMATESODIUM LAURYL GLUCOSE CARBOXYLATESODIUM LAUROYL SARCOSINATEDECYL GLUCOSIDEORBIGNYA OLEIFERA ( Babassu ) SEED OILCOCO GLUCOSIDEMELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OILSERENOA SERRULATA FRUIT EXTRACT ( Saw Palmetto ) CHAMOMILLA RECUTITA ( Matricaria ) FLOWER EXTRACTALOE BARBADENSIS LEAF JUICE ( Aloe Vera ) *MELALEUCA ALTERNIFOLIA ( Tera Tree ) FLOWER / LEAF / STEM EXTRACT*EQUISETUM ARVENSE EXTRACT ( Horsetail )URTICA DIOICA ( Nettle ) EXTRACT*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *GLYCINE SOYA ( Soybean ) SEED EXTRACT*BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACTARGANIA SPINOSA EXTRACT ( Argan )HYDROXYPROPYL METHYLCELLULOSE*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACTPOLYSORBATE 20CITRIC ACIDD-LIMONENEDEHYDROACETIC ACIDLINALOOLBENZYL ALCOHOLFRAGRANCE / PARFUMPHENOXYETHANOLSODIUM BENZOATE
CONDITIONER (Tea Tree)* Certified OrganicWATERRASSICA ALCOHOLCETEARYL ALCOHOLBEHENTRIMONIUM CHLORIDESTEARYL ALCOHOLCETYL ALCOHOLPOLYSORBATE 60HELIANTHUS ANNUUS ( Sunflower ) SEED OILORBIGNYA OLEIFERA ( Babassu ) SEED OILGLYCERINEMELALEUCA ALTERNIFOLIA ( Organic - Tea Tree ) LEAF OILURTICA DIOICA ( Nettle ) EXTRACT*MELALEUCA ALTERNIFOLIA ( Organic - Tea Tree )FLOWER/LEAF/STEM EXTRACT*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *EQUISETUM ARVENSE EXTRACT ( Horsetail )*GLYCINE ( Soybean ) SEED EXTRACTOLEA EUROPAEA ( Olive ) FRUIT OIL*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACTTOCOPHERYL ACETATE ( Gluten Free Vitamin E )ARGANIA SPINIOSA EXTRACT ( Agran )SALVIA OFFICINALIS ( Sage ) LEAF EXTRACT*BUTYRISPERMUM PARKII ( Shea Butter ) EXTRACTHELIANTHUS ANNUUS ( Sunflower ) SEED EXTRACTPANTHENOL ( Provitamin B 5 )RETINYL PALMITATE ( Vitamin A )FRAGRANCE / PARFUMD-LIMONENEPHENOXYETHANOLEHYDROACETIC ACIDLINALOOLSODIUM BENZOATEBENZYL ALCOHOLCITRIC ACID
BODY BUTTER (Tea Tree)* Certified OrganicWATERGLYCINE SOJA ( Soybean ) OILORBIGNYA OLEIFERA ( Babassu ) SEED OILHELIANTHUS ANNUUS ( Sunflower ) SEED OILISOPROPYL PALMITATE CETYL ALCOHOLSTEARIC ACIDGLYCERYL STEARATE SECAPRYLIC / CAPRIC TRIGLYCERIDESPUNICA GRANATUM SEED OIL ( Pomegranate )CURCUMA LONGA ( Turmeric ) ROOT EXTRACTTHEOBROMA GRANDIFLORUM SEED BUTTERGLYCERIN*MELALEUCA ALTERNIFOLIA ( Tea Tree ) FLOWER/LEAF/STEM EXTRACT*EQUISETUM ARVENSE EXTRACT ( Horstail )URTICA DIOICA ( Nettle ) EXTRACT*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea )*GLYCINE SOJA ( Soybean ) SEED EXTRACTMELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OIL ALOE BARBADENSIS LEAF JUICEARGANIA SPINOSA EXTRACT ( Argan )PUNICA GRANATUM FRUIT JUICE ( Pomegranate )*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT*BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACTLECITHINUBIQUINONE ( CoQ -10 )CHOLESTEROLSODIUM BENZOATESODIUM HYDROXIDEFRAGRANCE / PARFUMED-LIMONENEDEHYDROACETIC ACIDPOLYSORBATE 60BENZYL ALCOHOLLINALOOLPHENOXYETHANOLPOTASSIUM SORBATE
Certified Organic
Petal Fresh Organics
Spa Organics
Marketing
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Media
Sampling
FSI 4/3 6/26 11/6
Displays
GLOBAL DISTRIBUTIONAll brands
Customize Floor Displays
Provide customer support with floor displays.
Professional Brands
Certified Organic salon brand made available to the masses
Distributed throughout the U.S. and internationally
One simple solution to meet each spa professional's service need; a complete package
Unique to the category
High quality, great performance
Spa Organics
Why Spa Organics?
Anti-Aging Manicure System
Distributed throughout the US and Internationally
Easy To Use 4-Step Innovative System
Unparalleled performance results, value and quality
Personalized Promotions and Marketing Efforts
Mani Sation
Why Mani Sation?
Aromatherapy Pedicure Treatment System
Nationwide and Global Distribution
Easy To Use 6-Step Innovative System
Unparalleled performance results, value and quality
Customized Promotions and Personalized Marketing Strategies
Pedi Sation
Why Pedi Sation?
Spa Organics
Lemongrass + Green Tea
Mandarin + Mango
15 Fluid Ounces
4-Step Process
Dead Sea Salt Soak
Sugar Scrub Moisture Mask
Message Cream
Questions?
Thank you for your interest in BCL.
We want to hear your thoughts!
Bio Creative Labs2710 Temple Avenue
Long Beach, CA 90806T: 800-988-3239F: 562-988-9473
www.biocreativelabs.comTwitter: @biocreativelabs
facebook.com/biocreativelabsfacebook.com/petalfresh
Jason Freeman [email protected] 103
Heather ApplegateBusiness [email protected]
Laarni PermalinoSales [email protected]