ASES FAIR, taking place in Korean traditional house Hanok,

will be quite different from what “Fair” is traditionally thought of.

We’ve attached following explanations to fill in the gaps between

what the ASES team has in mind, which is not accurately

delivered by traditional definitions of exhibition, fair, and

showcase, and what participants have in mind.

FAIR Outline & Requirement

Blueprint of each Hanok follows, and 1 to 2 clusters

will be displayed here.

Each Han-ok has a courtyard, and either easels or x banners that introduce each company will be installed.

Depending on the amount of displayed materials, the company will be given an individual room

Or a larger space, shared by companies inside a cluster.

Signboard with

LOGO

Exhibit Space

(Product, Creature)

Exhibit Space

(Product, Creature)

Basic organization of booth will include a sign board imprinted with company logo.

Brochures and products can be displayed on the additional space (maru)

extended from each Hanok.

Signboard with

LOGO

Using company images and introductions that will be decorated

in and out of the room. Inside will be a perfect place for business meetings,

away from hot and humid summer of Korea.

Additionally, temporary cafes that provide cold beverages will be installed

to encourage networking within each Hanok.

Companies that are participating as EXHIBITORS have to send the following

files to the ASES team for designing a poster and ASES fair index book to

promote their own enterprises. Please send the below information before

June 10, 2012.

1. Company Logo Image (illustrator, photo shop file will be preferred)

2. 20 Company photos (which can see your business model or activities)

3. Company Introduction (which can attract people’s interest and explain your

business model

4. E-brochures and publications, if you have (as a sample design)

*Poster sample from ANIS