CERTI FI CATE

This i s to cer t i fy tha t Mr. YOGESH RAJENDRA BAFNA

has completed h is d isser ta t ion en t i t led CUSTOMER

SUPPORT SYSTEM in par t ia l fu l f i l lment of h is M.B.A

curr icu lum for the year 2005-2006, under guidance and

superv is ion . Such mater ia l as has been obta ined f rom

sources has been duly acknowledged.

Mr. Sharad Joshi DIRECTOR

Department of Management Sciences Vishwakarma Institute Of

Management Kondwa

Pune 411048

Mr. VIVEK.KESKAR GUIDE

Vishwakarma Institute Of Management

Kondwa Pune 411048

ACKNOWLEDGEMENT

I t i s w i t h he a r t - f e l t g r a t i t u d e a n d i mme n s e r e s p e c t t h a t I

a c k n o wl ed g e t h e mo s t v a lu a b l e g u id a n c e a nd t i me e n c o u r a g eme n t

g i v e n by my g u i d e M r . Ch a n d r a s h e k a r k u l k a rn i , M r .P r a mo d

Ka u s h i k k a r , my c o - g u i d e M r . M a n i s h k u l ka r n i a n d my i n s t i t u t e

g u i d e Mr . V i v e k Ke s k a r , t h ro u g h o u t t h e c o u r se o f my d i s s e r t a t i o n . I

a m t h a n k fu l t o t hem fo r t h e e f fo r t s t h e y h a v e t a k e n i n ma k i n g t h i s

p r o j e c t a s u c c e s s .

I a m t h a n k fu l t o AUTOM OTI VE S TAM PI N GS A ND ASSEM BLI ES

LI M I TED fo r g i v i n g me t h e o p p or t u n i t y t o wo r k i n e s t e eme d

o r g a n i za t i o n . I wo u l d l i k e t o e x p r e s s my s i n c e r e t h a n k s t o wa r d s t h e

He a d o f t h e Dep a r t me n t M a r k e t in g M r . I n d r a j i t Bh a t t a c ha r y a

fo r h i s s up p o r t t h ro u g h o u t t h e c o u r s e .

I e x p r e s s my s i n c e r e t h a n ks t o M r . A t u l Sh e lk e M r . Go u r a v Pa t a k

a n d M r . Su d h i r M a l o d e , my f r i e n d s a n d c o - wo r k e r s fo r t h e i r h e l p

d u r i n g t he c o u r s e o f t h i s wo r k . I wou l d l i ke t o t h a n k a l l my f r i e n d s

a n d c o - wo r k e r s i n t h e c o mp a n y a n d d e p a r t me n t fo r t h e i r t r e me n d o u s

s u p p o r t an d e n c o u ra g e me n t t h r o u g h o u t my d i s s e r t a t i o n .

I a l s o w i s h t o r ec o r d my g r a t i t u de t o wa r ds my f a mi l y fo r t h e i r

t r e me n d o u s u n d e r s t a n d i n g , c o n t i n uo u s s u p p o r t a n d e n c o u r a ge me n t

w i t h o u t wh i c h I wo u l d n e v e r h a v e c o mp l e t e d my d i s s e r t a t i o n .

M r . Yo g e s h . Ra j e n dr a . Ba fn a

Definition of Quality

Quality is difficult to define, it's an abstract term, and it requires continuous and dynamic adaptation of products and services to fulfill or exceed the requirements or expectations of all parties in the organization and the community as a whole.

'Quality means conformance to requirements' (Philip Crosby, 'Quality Is Free'). It does not matter whether or not the requirements are articulated or specified; if a product does not fully satisfy, it lacks quality in some respect. ('Quality is binary -- you've either got it, or you haven't' -- ibid. Note that both these quotes are 'top-of-the-head' and therefore approximate.)

The starting-point for a 'quality product', therefore, is precise determination of the requirements of its users. This may not be possible in practice, but should still be attempted as best possible.

Note that the 'quality' of a product is the sum of multiple separate Quality Attributes.

Quality relates to the characteristics by which customers or stakeholders judge an organization, product or service. Assessment of quality involves use of information gathered from interested parties to identify differences between users' expectations and experiences.

QUALITY POLICY

At the process level, the company is fully dedicated to total integration of Tata Business Excellence Model practices (modeled on the Malcolm Baldrige National Quality Award) in all its day-to-day operations.

BVQi stands for Bureau Vertas Quality institution

STRENGTH & SIZE OF MANUFACTURING CAPABILITY

Automotive Stampings and Assemblies Ltd. have extensive manufacturing capability to meet the present and future demands of a large segment of the automotive industry. The company has three large-sized manufacturing plants in Western India with a total capability to supply nearly 30,000 tones of components and assemblies a year. With a range of presses - hydraulic and mechanical, single acting and double action - and other required equipment of international standard, the plants have complete capabilities for making complex sheet metal components of different sizes.

Press

Press working may be defined as chip less manufacturing process by which various components are made from sheet metal. This process is also termed as cold stamping. The machine is used for a press working is called s press. Press operations are as follows which are usually carried out-BLANKING, PUNCHING, NOTCHING, TRIMMING, DRAWING, BENDING, and SHAVING.

600 ton single action 1500 ton Double action 1000 ton Double action Halol Press Press - (Bhosari) press (Chakan) press (Bhosari) Shop

Chakan Press Shop 1000 ton Hydraulic 630 ton single action press (Chakan) press (Chakan)

WELDINGS

Welding is defined as a localized coalescence of metal, where in coalesance is obtained by heating to suitable temperature with or without the application of pressure and with or without the use of filler metal. The filler metal has a melting point approx. same as base metal The welding process is used to metallurgical join together two metal pieces, to produce essentially a single piece of metal. The process results in what is known as Permanent Joint

A good welded joint is as strong as the parent metals the product known as Weldment

Fuel tank welding Seam welding for fuel Welding Facility for oil Spot welding (Bhosari) tanks (Bhosari) sump (Bhosari) (Bhosari)

Seam welding for oil Spot Welding facility Welding facility for Welding facility for Sumps (Chakan) Indigo Cross member Indigo Cross member

TESTING

Leak testing Facility (Bhosari)

Qualifying gauges for components

CMM (Quality Assurance)

OTHER FACILITIES

Powder coating facility Shearing Facility CAD Center Tool Room (Bhosari) (Bhosari) (Bhosari) (Bhosari)

CAD Facility Trailing arm Machining CNC Pipe Bending Die loading unloading (Chakan) Center machine for Volvo Facility Exhaust systems (Chakan)

PLANT LOCATION

LOCATION: BHOSARI

LOCATION: CHAKAN

LOCATION: HALOL

Automotive Stampings and Assemblies Ltd. supplies a large range of components and assemblies to different sectors of the automobile industry in widely varying specifications

Our current offerings (more products are on the anvil) are:

Product Categories

Skin parts of cars

Side panel Rear door panel Front door panel Front Mudguard (Palio) (Palio) (Palio) (Palio)

Panel front Bonnet outer part Face side for Cabin inner panel head lamp (Palio) Truck/Bus Tata Mobile

Body in White Components

Main internal Body in white Door inner Tie member front body in white parts (Tata Mobile) (Tata Mobile) Parts

Rear Quarter Glass Panel Dash Door Inner panel Bonnet inner (Safari) (Safari) (Tata Mobile) (Palio)

Panel Inner rear door Panel B Pillar (Tata Mobile) (Indica)

UNDER BODY MEMBERS

Assembly Front floor Cross member Longitudinal Rear Radiator Support top (Indica Indigo) (Indigo) (Indigo) (Indigo)

Longitudinal rear (Indica)

Fuel Tanks

Top shell for Fuel Tank Shell for Kinetic GF Brace for Kinetic GF Top shell for (Indigo) 125 Fuel Tank 125 Fuel Tank Indica Fuel Tank

Chassis and Suspension parts

Suspension Tower Trailing Arm Suspension Tower Rear - (Indica) Rear - (Indigo)

Wheel Housing

Assembly Fender Panel Wheel Wheel Arch (Mahindra & Mahindra) Housing - (Safari) (Sumo)

Oil Sumps

Other Products

Cover tail lamp Support consol Mahindra & Mahindra for L&T John

Tractor Deer Tractor

Reinforcement Clutch Cover Parts HCVs

OBJECTIVE

Sound, strategic business practices are the foundation of effective organization. These business practices include first-class customer service, internal and external customer dialog, effective administrative processes and use of technology to solve business issues. To continue to be effective, and retain the best talent available by hiring the best Brains form the market and setting them on fire. Customer Support is a PLUG and PLAY Concept

The main Objective of Customer Support is as follows.

Boost morale, motivation and teamwork.

Never say No concept.

Know your Product well.

Strong Technical skills

Good Relationship management is a must.

Understanding & analyzing the customer problems.

Let the customer know about your commitment to customer

Raise company wide awareness of the importance of customer

Rigorous follow-ups with the customer are a must along with

The target dates to solve the problem and corrective actions.

CONCLUSION

Corrective action process should be such that it should be completely eliminate the problem.

The existing method applied for resolving customer complaints needs to be reviewed for effectiveness or needs to change the existing method.

Wherever possible skill based operation needs to be removed by atomization.

The more efforts to be taken for building quality components at first stroke

No proper action observed for mistake proofing.

Since 60% of ASAL production is done by contractual men (workers) hence the consistency in 100% quality of the components is not assured as most of these workers are either not trained or not skilled, hence it is suggested that there must be a proper benchmark or a standard slab for these workers where entry level should be minimum Diploma Holders and the person carrying out his work should be technically sound.

The company s principal products are Body in white parts and assemblies, skin panels (like doors, fenders, bonnet), Engine oil pans, fuel tanks, clutch covers etc. The company has one of the best stamping and fabrication facilities in Western India. The facilities include:

PRESSES

Single Action (120T 800T)

Hydraulic (1000T)

Double Action (1000T 1500T)

Fabrication

Seam Welding

Projection Welding

Tig Welding

Mig Welding

All Presses are of Larger Bed size & have a stamping capacity up to 30 kg gross weight per component.

ASAL has 4 associate units having presses ranging from 50T to 250T. This facility is utilized for lesser weight components.

The company has three manufacturing units

BHOSARI

Pune (Incorporated in 1995) Total Area 8000 Sq. m

Built up area 5000 Sq. m

HALOL

Baroda (Incorporated in 1995) Total Area 34000 Sq. m

Built up area 5000 Sq. m

CHAKAN Pune (Incorporated in 1997) Total Area 125000 Sq. m

Built up area 15000 Sq.m

Tool Designing capabilities through TACO. Latest software used for designing and manufacturing are CATIA, IDEAS, PRO-E, UNIGRAPHICS, DELCAM.

Tool Manufacturing facilities provided by Telco India, M/s Su n gwoo Meta l Corpora t ion , Korea a n d M/ s Ch en g Fen g Toolin g In du s tr ia l Co, Taiwan.

Tool manufacturing already commenced for General Motors India for their new SUV project Panther at Telco Tool Room.

One of the only component suppliers in India manufacturing Skin Panels.

Currently using imported steels like Terne coated steel, Al coated steel and Electro galvanized steel. Indigenous steel to international standard equivalence is also used. The various Grades used are Extra Deep Drawn (EDD) Cold rolled steel, High Tensile Hot Rolled steel, hot dip galvanized Steel.

Self-Certified supplier to OEMs. Usage of quality tools like Kaizen, 6-sigma, FMEA, SQC/SPC

Tier-I supplier of following assemblies to Vehicle Manufacturers. E.G: BIW Assemblies

Trailing Arm Assembly (Wish Bone) Fuel Tanks S.S Surge Tanks Fender Assemblies

Structural parts & Cross members for Chassis Acquisition of ISO 14001 by December 2003.

TATA Business Excellence Model (TBEM) (based on Malcom Baldrige Principles) under implementation

METHODOLOGY

Customer Support Methodology

Form project team for customer support with periodical joint progress review.

Pay special attention to pre-production engineering support.

Provide effective real time WIP/EDAS to enhance operation/engineering communication.

Strict confidentiality control.

DATA ANALYSIS

There are various forms for data analysis to study the system and to keep a track of all the records. Some of the system followed by ASAL is as follows.

1. Seven Improvements Steps.

2. 100% Customer Database for each and every component.

3. Monthly quality problems at customer end.

4. Customer Feed Back form.

5. Parts per Million Report (PPM)

6. Corrective and prevention actions plan for problematic components.

7. Monthly Review & CMC meetings.

8. Internal system Audit database.

9. Rejection reports data.

10. Scrap report data.

11. Inventory and overhead data

12. Suggestion Scheme & Value Engineering database.

OBJECTIVE

Sound, strategic business practices are the foundation of effective organization. These business practices include first-class customer service, internal and external customer dialog, effective administrative processes and use of technology to solve business issues. To continue to be effective, and retain the best talent available by hiring the best Brains form the market and setting them on fire. Customer Support is a PLUG and PLAY Concept

The main Objective of Customer Support is as follows.

Boost morale, motivation and teamwork.

Never say No concept.

Know your Product well.

Strong Technical skills

Good Relationship management is a must.

Understanding & analyzing the customer problems.

Let the customer know about your commitment to customer

Raise company wide awareness of the importance of customer

Rigorous follow-ups with the customer are a must along with

The target dates to solve the problem and corrective actions.

CONCLUSION

Corrective action process should be such that it should be completely eliminate the problem.

The existing method applied for resolving customer complaints needs to be reviewed for effectiveness or needs to change the existing method.

Wherever possible skill based operation needs to be removed by atomization.

The more efforts to be taken for building quality components at first stroke

No proper action observed for mistake proofing.

Since 60% of ASAL production is done by contractual men (workers) hence the consistency in 100% quality of the components is not assured as most of these workers are either not trained or not skilled, hence it is suggested that there must be a proper benchmark or a standard slab for these workers where entry level should be minimum Diploma Holders and the person carrying out his work should be technically sound.

The company s principal products are Body in white parts and assemblies, skin panels (like doors, fenders, bonnet), Engine oil pans, fuel tanks, clutch covers etc. The company has one of the best stamping and fabrication facilities in Western India. The facilities include:

PRESSES

Single Action (120T 800T)

Hydraulic (1000T)

Double Action (1000T 1500T)

Fabrication

Seam Welding

Projection Welding

Tig Welding

Mig Welding

All Presses are of Larger Bed size & have a stamping capacity up to 30 kg gross weight per component.

ASAL has 4 associate units having presses ranging from 50T to 250T. This facility is utilized for lesser weight components.

The company has three manufacturing units

BHOSARI

Pune (Incorporated in 1995) Total Area 8000 Sq. m

Built up area 5000 Sq. m

HALOL

Baroda (Incorporated in 1995) Total Area 34000 Sq. m

Built up area 5000 Sq. m

CHAKAN Pune (Incorporated in 1997) Total Area 125000 Sq. m

Built up area 15000 Sq.m

Tool Designing capabilities through TACO. Latest software used for designing and manufacturing are CATIA, IDEAS, PRO-E, UNIGRAPHICS, DELCAM.

Tool Manufacturing facilities provided by Telco India, M/s Su n gwoo Meta l Corpora t ion , Korea a n d M/ s Ch en g Fen g Toolin g In du s tr ia l Co, Taiwan.

Tool manufacturing already commenced for General Motors India for their new SUV project Panther at Telco Tool Room.

One of the only component suppliers in India manufacturing Skin Panels.

Currently using imported steels like Terne coated steel, Al coated steel and Electro galvanized steel. Indigenous steel to international standard equivalence is also used. The various Grades used are Extra Deep Drawn (EDD) Cold rolled steel, High Tensile Hot Rolled steel, hot dip galvanized Steel.

Self-Certified supplier to OEMs. Usage of quality tools like Kaizen, 6-sigma, FMEA, SQC/SPC

Tier-I supplier of following assemblies to Vehicle Manufacturers. E.G: BIW Assemblies

Trailing Arm Assembly (Wish Bone) Fuel Tanks S.S Surge Tanks Fender Assemblies

Structural parts & Cross members for Chassis Acquisition of ISO 14001 by December 2003.

TATA Business Excellence Model (TBEM) (based on Malcom Baldrige Principles) under implementation

METHODOLOGY

Customer Support Methodology

Form project team for customer support with periodical joint progress review.

Pay special attention to pre-production engineering support.

Provide effective real time WIP/EDAS to enhance operation/engineering communication.

Strict confidentiality control.

DATA ANALYSIS

There are various forms for data analysis to study the system and to keep a track of all the records. Some of the system followed by ASAL is as follows.

13. Seven Improvements Steps.

14. 100% Customer Database for each and every component.

15. Monthly quality problems at customer end.

16. Customer Feed Back form.

17. Parts per Million Report (PPM)

18. Corrective and prevention actions plan for problematic components.

19. Monthly Review & CMC meetings.

20. Internal system Audit database.

21. Rejection reports data.

22. Scrap report data.

23. Inventory and overhead data

24. Suggestion Scheme & Value Engineering database.

TATA AUTOCOMP SYSTEMS LTD

Automotive Stampings and Assemblies Limited (ASAL) provides a complete range of sheet metal components and welded assemblies to leading automotive companies through its three large manufacturing facilities in India.

THE ASAL EDGE

Wide range of presses - from 20 ton to 1500 ton machines in single action, double action and hydraulic versions

State-of-the-art welding facilities for a variety of applications

Manufacturing facilities located close to customers

Products

The company provides complete solutions in sheet metal components and welded assemblies. Its products include:

Body-in-white parts like A pillars, B pillars, floors, suspension towers, cross members, inner doors, inner bonnets and all reinforcements

Skin panels like outer doors, body sides, outer bonnets, fenders and bumpers

Complete assembly of fuel tanks

Oil sumps

Cabin parts for three wheelers

TATA AUTOCOMP SYSTEMS LTD

CUSTOMERS

ASAL serves a wide range of market segments in the automotive industry, including passenger vehicles, utility vehicles, commercial vehicles, two wheelers and tractors. It also offers products for the after-markets.

Its customers include:

Fiat

Ford

General Motors

John Deere

L&T John Deere

Mahindra and Mahindra

Piaggio India

Tata Motors

Trelleborg

Volvo

TATA AUTOCOMP SYSTEMS LTD

Promoters

Tata AutoComp Systems Limited

Established by the Tata Group, which has several decades of experience in the automotive industry, the TACO group of companies offers a range of products and services in the field of auto components to automotive vehicle manufacturers all over the world.

TACO has three major businesses - manufacturing, engineering and supply chain management. The group comprises the holding company, Tata AutoComp Systems Limited (TACO), its joint ventures with global auto component leaders and two subsidiaries in the plastics and stampings product areas.

The TACO group, with its 13 manufacturing plants, three engineering centers and three export-oriented units, is rapidly expanding its business with vehicle manufacturers and tier-II suppliers to the automotive industry. Its current original equipment customers include DaimlerChrysler, Fiat, Ford, General Motors, Honda, Hyundai, Mahindra and Mahindra, Piaggio, Tata Motors, Toyota, and Volvo.

TATA AUTOCOMP SYSTEMS LTD

Manufacturing capabilities

To offer complete solutions to its customers, ASAL uses a flexible manufacturing system to plan, develop and manufacture a large number of components in a very short time and has the capacity to handle variable volumes. It uses initiatives such as Kaizen, Pokayoke and 5S to ensure product quality and consistency.

A wide range of presses - from 20 ton to 1500 ton machines in single action, double action and hydraulic versions - supplied by renowned international manufacturers like Schuler, Erfurt, Rovetta, Hitachi and HMT give ASAL a distinct advantage.

The weld shops, with contemporary equipment and highly versatile machines, form the heart of the company's fabrication operations. They use an array of modern welding technologies like stationary spot welding, MIG / TIG welding, arc welding, seamless welding and SPM. The company uses robotic welding for critical assemblies and plans to add more robots in the immediate future.

ASAL has three TS16949 certified plants in India, two in Pune and one in Halol.

TATA AUTOCOMP SYSTEMS LTD

Chief Executive Officer

Vilas Divadkar

Education: BE (mechanical) and a diploma in business management.

Vilas Divadkar has over 30 years of industrial and business management experience in various fields. Prior to joining TACO, Mr. Divadkar was associated with Electrolux Kelvinator Limited as Executive Vice President. His work experience includes a diversity of assignments at Philips India

including an assignment with Philips in the Netherlands

and the position of Managing Director at Johnson Controls India Private Limited. He started his career with Tata Motors, Pune, where he worked in the maintenance and industrial engineering departments.

TATA AUTOCOMP SYSTEMS LTD

TATA GROUP SERVING INDIA FOR 126 YEARS

The Tata Group is India's best-known industrial group with a turnover of US$ 17.1 billion (equivalent to 2.9 per cent of India's GDP). Known for its adherence to business ethics, it is India's most respected private business group. With more than 220,000 employees across 91 major companies, it is also India's largest employer in the private sector. The Tata Group operates businesses in seven key industry sectors.

Founded by Jamsetji Tata in the 1860s, the Tata Group's early years were inspired by the spirit of nationalism. The Tata Group pioneered several firsts in Indian industry including India's first private sector steel mill, first private sector power utility, first luxury hotel chain and first international airline.

In more recent times, the Tata Group's pioneering spirit continues to be showcased by companies like Tata Consultancy Services (TCS), Asia's largest software and services company, and Tata Motors, the first car maker in a developing country to design and produce a car from the ground up.

The business operations of the Tata Group currently encompass seven business sectors

engineering, materials, energy, chemicals, consumer products, services, and communications and information systems. The scale of the Tata Group's operations is increasingly turning global. Tata Tea was the first Indian MNC in the global tea industry; Tata Steel is one of the world's lowest cost producers of steel; Tata Chemicals is one of the Asia's largest manufacturers of soda ash; Titan is one of the world's top six manufacturer-

TATA AUTOCOMP SYSTEMS LTD

TATA GROUP SERVING INDIA FOR 126 YEARS

a brand in the watch segment and Tata Motors is amongst the top six commercial vehicle manufacturers in the world.

The Tata Group is increasingly focusing on new technology areas, and has the largest footprint in the information technology and communication sector in India. Besides being the largest software services provider in the country, it is also one of the leading private sector telecom service providers and is also India's largest international long distance and Internet services provider.

The Tata brand is recognized in India as the largest homegrown brand and the most respected brand. The Tata Group's stable of brands also includes many national and some internationally renowned product and service brands, including Tata Indica, Tata Indigo, Indigo Marina, Tata Safari, Tata Indicom, Taj Group of Hotels (luxury, business and leisure), indiOne, Tata Tea, Tetley, Tata Salt, Tata Steelium, Tata Shaktee, Tata Tiscon, Tata Bearings, Titan, Tanishq, Voltas and Westside.

The Tata Group has always believed in returning wealth to the society in which it operates. Thus, nearly two-thirds of the equity of Tata Sons, the Tata Group promoter company, is held by philanthropic trusts, which have created a host of national institutions in science and technology, medical research, social studies and the performing arts. The Trusts also provide endowments, grants and programme aid to

TATA AUTOCOMP SYSTEMS LTD

TATA GROUP SERVING INDIA FOR 126 YEARS

NGOs in the areas of education, healthcare and social upliftment, and financial assistance to deserving individuals.

By combining ethical values with business acumen, globalization with national interests and core businesses with emerging ones, the Tata Group aims to be the largest and most respected global brand from India whilst fulfilling its long standing commitment to improving the quality of life of its stakeholders.

AUTOMOTIVE STAMPINGS AND ASSEMBLIES LTD

(A SUBSIDIARY OF TATA AUTOCOMP SYSTEMS LIMITED)

Today Automotive Stampings and Assemblies Ltd. is the preferred supplier to a host of big names in the Indian automobile industry, including:

Tata Motors Ltd.

Biggest customer of ASAL, since last 5 years. ASAL supplies Body in White parts, Assemblies, Fuel Tanks and Oil Sumps to Tata Motors.

Fiat India Pvt Ltd.

ASAL is one of the few Indian companies to supply Skin Components to Fiat. ASAL also supplies Body in White components to Fiat.

Mahindra & Mahindra Tractor Division

ASAL supplies Assembly Fenders for Mahindra & Mahindra domestic as well as export tractors.

L & T John Deere Pvt Ltd.

ASAL supplies Assembly Fenders and consoles for L & T John Deere domestic and export tractors.

Piaggio Vehicles Pvt Ltd.

ASAL manufactures Body in White parts and skin panels for PIAGGIO 3 wheelers.

General Motors India Ltd.

ASAL produces Body in White components and assemblies for General Motors India Ltd.

ASAL supplies Exhaust systems to Volvo India Pvt Ltd.

Supplies clutch covers for commercial vehicles to Gujarat Setco Ltd. Supplies sheet metal components for locomotive to Indian Railways.

Supplies sheet metals as well as various machine components to Ministry of Defence - India.

ASAL exports steering yoke assembly to John Deere USA.

ASAL Exports engine mounting brackets to Trelleborg Germany.

About The Company

We are t h e people who know the art & science of manufacturing sheet metal components and assemblies

ASAL (Automotive Stampings and Assemblies Ltd.) India is an experienced and large manufacturer of a range of sheet metal components and assemblies for the country's automotive industry.

Started in 1990, the company became a joint venture involving the Tata Group's Tata AutoComp (TACO) Systems Limited in 1997. Since 2000 ASAL is entirely managed by TACO, with over 80% equity participation.

Over the years ASAL has built up an extensive manufacturing base, in-depth knowledge of market needs and trends and a vast range of offerings.

That is, ASAL knows both the art and science of meeting the needs of the automotive industry, including multinational manufacturers.

Today ASAL is the preferred supplier to a host of big names, including...

Tata Motors

Fiat

Mahindra & Mahindra

L & T John Deere

Piaggio Greaves

Volvo India Pvt Ltd

Kinetic Engineering Ltd.

Kalyani Breaks India Ltd.

Gujarat Setco Ltd.

Indian Railways.

Ministry of Defence - India.

Taco group Companies

Visit http://www.tacogroup.com/ to see our venture with TACO GROUP.

Tata Johnson Controls Automotive Ltd,

Tata Toyo Radiator Ltd

Tata Ficosa Automotive System Ltd

Tata Autoplastic Systems Ltd

Tata Yezaki Automotive Ltd

TC Springs Ltd

ACSI

JBM Sangwoo Ltd

Tata Utaka Autocomp Ltd

Knorr Bremse Ltd

BHOSARI PUNE

Regd. Office:

G - 71/2, M.I.D.C. Bhosari, Pune 411 026 (India) Tel. : +91-20-27121677 / 27121500 / 4101205 / 27110870 Fax.: +91-20-27123147

E-mail : mailto:marketing@autostampings.com URL : http://www.autostampings.com

CHAKAN

Gat No. 427, Juna Chakan, Medankarwadi, Pune 410 501 (India)

Tel. : +91-2135-261181/261150/261100/261179/261180 Fax. : +91-2135-261151

Halol

Survey No. 173, Village Khakharia, Taluka Savali, District Vadodara, Halol 389 350, Gujarat (India)

Tel : +91-2676-222637 / +91-2667-288042 Fax .: +91-2676-222637

Shareholders' Information

The ASAL web site seeks to provide updated financial information about the Company to its existing and potential investors.

Mr. Shailendra Dindore, Secretary Ph: +91 020 27121677 Email: shailendra@autostampings.com

Details of Stock Exchange listing

The Company's shares are listed at the National Stock Exchange and The Stock Exchange, Mumbai

Stock Code: Physical

ASAL on the National Stock Exchange 520119 on the Mumbai Stock Exchange

Demat ISIN number for NSDL and CDSL INE900C01027

Registrars and Transfer agents

MCS Limited 1st Floor, 116-118 Akshay complex Off Dhole Patil road, Near Ganesh Mandir, Pune 411 001 Tel : +91 020 26129597 Fax : +91 020 26129597 Contact Person: Mr. P.N. Ranade

THE VISION & OUTLOOK OF A PROGRESSIVE COMPANY

Our Vision

To be the most preferred source and complete service provider to our customers for Sheet Metal Components, assemblies, modules, and aggregates.

Our Mission

To provide complete Sheet Metal solutions to cater to the fast changing needs of our customers through continually upgrading our capability and technology to reach global benchmarks.

Our Values

Simplicity

Frugality

Integrity

Respect

Harmony

STUDY ON

CUSTOMER SUPPORT SYSTEM

A DISSERTATION SUBMITTED FOR DEGREE OF

MASTER OF BUSINESS ADMINISTRATION TO THE

VISHWAKARMA INSTITUTE OF MANAGEMENT OF PUNE

BY YOGESH RAJENDRA BAFNA

UNDER THE GUIDANCE OF

Mr. INDRAJIT.BHATTACHARYA Head of Department

Department of MARKETING AUTOMOTIVE STAMPINGS AND ASSEMBLIES

BHOSARI Pune- 411026

Mr. CHANDRASHEKAR.M.KULKARNI Mr.MANISH.KULKARNI

Incharge Department of MARKETING

AUTOMOTIVE STAMPINGS AND ASSEMBLIES BHOSARI

Pune- 411026

AUTOMOTIVE STAMPINGS AND ASSEMBLIES LIMITED

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