Assignment 24 - USP’s of Artists and

GroupsBy Conor, Ollie, Jay, Joey

Lady GagaLady Gaga’s unique selling point is her very strange and unique taste in costume. She often wears very weird and creative dresses in her music videos and even sometimes to award evenings.Often, her costume choice is a great source of word of mouth and publicity whether its positive or not. This definitely helps publicise her pop music to a very mainstream audience which obviously creates a contrast.

Die AntwoordDie Antwoord’s USP is their creepy and freak like representation in their music videos and interviews etc. The small female singer (Yo Landi) is known for her weird hairstyles and her small and skinny physique. The male singer (Ninja) is known for his full body of tattoos and his teeth that are usually gold or silver.Also, the names and narratives of the songs they create are always very weird and controversial such as ‘fatty fatty boom boom’, ‘baby’s on fire’ and ‘ugly boy’.

Michael JacksonMichael Jackson’s costume was his unique selling point. He nearly always wore very smart clothing including either a leather jacket or a suit. He always wore a fedora to match his outfit and a glove only on one hand.His style of costume has become incredibly unique and MJ will always be remembered for it. He died a legend and his style of clothing went with him.