Assignment #4:Health Innovation Challenge

Presented by Pablo Gutiérrez Nieto.12 Slides = 4 Pages.

Topic Selection, Concept, and Vision.Description of the problem

Who are the people affected by this problem?Colombians older than 60 years that constantly need to purchase medicine at the pharmacies to maintain the recommendations of doctors.

How are they affected?Each month, they have to visit the stores and waste time and effort back and forth. An unpleasant activity for tired and weak people.

Who is indirectly affected?Family and friends can buy the medicine. However, they will have to wait long lines and be constantly aware of the medicines rebuy.

What is the solution?A simple and automatic service for basic cellphones (no smartphones) that provides the rebuy feature.

Topic Selection, Concept, and Vision.Description of solution components

NEW SOLUTION

Effective

Instant results.

Easy sign up.

No advanced technology.

SMS or phone call.

Passive

Statistics.

Patients behavior.

Sales results.

Smart alerts

No spam.

Relevance and timing.

Call to action.

Old people have to visit monthly the pharmacies to rebuy their medicines.

Patients, friends or family have to constantly be aware of the medicines refill.

Intense traffic and precious minutes spent.

Non-technical – Long waiting lines:

Market Analysis.Review of existing solutions

Market Analysis.Review of existing solutions

Walgreens have created and tested the “Refill by Scan” app.

Walgreens also announced that more than 1 million people have subscribed to its prescription text alert service.

Prescription text alerts, unique photo features and the ability to shop or browse products all available on a mobile device

Source:“Walgreens: 1M subscribe to prescription text alerts”. MobiHealthNews. 2011.

http://mobihealthnews.com/10369/walgreens-1m-subscribe-to-prescription-text-alerts/

mHealth Solutions – Walgreens:

Brainstorm solution options.

Solution Ideas

Call center service

Expensive

Big infrastructure

Better assistance

Automatic SMS or phone call

Cheap

Automated!

Massive

Personal assistant

Complicated

Too much staff

More personalized

Pharmacy app

Too “tecky”

Complicated

Needs smartphone

Brainstorm solution options.

Solution Ideas

Call center service

Expensive

Big infrastructure

Better assistance

Automatic SMS or phone call

Cheap

Automated!

Massive

Personal assistant

Complicated

Too much staff

More personalized

Pharmacy app

Too “tecky”

Complicated

Needs smartphone

The Chosen! Using simple SMS or

phone call technology, we can provide great service to our clients.

Our clients don’t have smartphones.

It doesn’t need to much programming

time.

Business Model Description.Solution demo

Solution #1:

Using automatic SMS technology.

How it works: Patients receive a short message and

a call to action is asked. If the patient responds the message,

an order with the specific medicines and amounts will be delivered.

Mr. Smith, your medicine Lipitor will need a refill soon. Should we send you another doses?

Yes Go back

Business Model Description.Solution demo

Solution #2:

Automatic phone call system.

Instantly call to action.

Easy response.

How it works: Patients receive a phone call warning

the next medicine refill. The system asks for a refill order. If the patient press the phone buttons,

an order with the specific medicines and amounts will be delivered.

(057-1)317 401 2529

Hi Mr. Smith, your medicine Lipitor will need a refill soon. Please press 1 if you want us to send you another doses…

Business Model Description.Lean canvas business model

Revised Business Model and Plan.Feedback

Specify your target! Don’t charge users for the service. Charge the pharmacies and have online payment. Use doctors as marketing channels.

Revised Business Model and Plan.Business model changes