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Via S. Botticelli, 9/R 50132 Firenze – Italia Tel. + 39 055 570627 Fax + 39 055 572093artex@artex.firenze.it www.artex.firenze.it

Theme explanaTion and examples

Confederazione Nazionale dell’Artigianato e della Piccola e Media Impresa

CNA Toscana

initiative promoted by in collaboration with

project by

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NA ADIADI ASSOCIAZIONE

PER IL DISEGNOINDUSTRIALE

atavism

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deSIgnS FoR pRoducTS oR collecTIonS FoR TuScan - ITalIan - aRTISTIc cRaFTSmanShIp

In today’s contemporary society, projects with character and essence have a greater marketing strength with audiences. Craftsmanship in Tuscany automatically presents these traits and that of atavism through the use of traditional materials, techniques and the resultant creative products; all pertaining to the identity and historical heritage of the region. The rich attributes in question; from stories, design strategies and materials to the unique mark left by the hand of the maker provides significant sustenance to the internet community; inspiring blogs, online articles and other social media which in turn serves to raise the profile of craftsmanship alongside broadening the reach of it’s market.

The impact of technological developments on the production of craft in addition to business management is substantial and fundamental in ensuring continued success and growth within the industry. Technology now firmly on the market following experimentation such as advanced 2D/ 3D printing and laser cutting is allowing companies the opportunity for efficient and fast development of products. In the virtual world, e-commerce and initiatives such as crowd funding in addition to free marketing afforded by social media are providing extensive and extraordinary opportunities for the typical craft business. The 18 – 35 young age range of applicants to Scenari di Innovazione reflects the most digitally active section of the population and are potentially the best placed to naturally take advantage of all that the Internet has to offer, vitally contributing to the competiveness of this sector.

The breadth of the theme demonstrated in the image on this year’s competition literature, necessitates equal consideration of both Atavism and Technology; the past in its enormity side by side with contemporary propulsion. Through the role of design, applicants are encouraged to interpret the theme creatively to design new and originalproducts by merging new technologies with handicraft production that furthermore acknowledges the genius loci, artistic handicraft and design associated with Tuscany.

In addition to this theme applicants must select a company and choose one of the briefs presented. When designingtheir product or collections they must also consider the production guidelines, corporate philosophies and material requirementsprovided by the ten Tuscan small and medium craft enterprises (SMEs).

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compeTITIon IS open To InTeRnaTIonal applIcaTIonS – ArT AnD DESign STuDEnTS, AnD grADuATES/ young DESignErS unDEr 35 yEArS

FrEE To EnTEr – DEADLinE MArCH 21, 2014

hoW To applY – DoWnLoAD FroM WEBSiTE – WWW.aRTeX.FIRenZe.IT• enTRY InSTRucTIonS• companY pRoFIleS and BRIeFS

atavism & tECHNOLOGY

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Two images from the film Cloud Atlas 2012. Written and directed by brother and sister Lana and Andy Wachowski and Tom Tykwer. Taken from the novel Cloud Atlas by David Mitchell, this science fiction film interweaves six stories set in different times and places. The settings, costumes and objects describe in exemplary manner, both the technological and atavic dimension, comparing them and fusing them in unique and impressive scenes.

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4BriEF E PrESEnTAZioni AZiEnDE

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Advanced 2D printing on stone materials by Morelli Marmi. Luminous PVC inserted into metallic fabrics by Inntex, LED by Elfi srl. The use of LED lighting allows for new innovative designs of luminous and high performance objects, both due to the ability of the light source to remain cold unlike conventional lighting and the extremely low consumption of energy in comparison to Halogen lighting as an example. oLED - Organic Light Emitting Diode, are the evolution of LED technology. They enable creation of uniform displays that are thin and foldable.

Tuscan materials and workmanship with strong emotional impact, respectively: textiles by Laura De Cesare, products in Galestro clay from Impruneta Poggi ugo Terrecotte, experimental research into glass fusion by Daniela Forti, wood surfaces by Blocco Falegnameria Martinelli.

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Tuscan materials and workmanship with strong emotional impact, respectively: Woven leather produced by companies in the San Miniato and Ponte a Egola districts, surface treatments for marble done using a pantograph. Images of nanoparticles; responsible for advanced effects on traditional materials; respectively Effetto Loto reproduces chemically the structure of lotus leaves, characterised by hydrophobia and self-cleaning. Nanoparticles of silver with anti-microbial characteristics are used today in numerous commercial applications, anti-bacterial fabrics, containers, shower curtains, tables, wall facings, varnishes and glues.

After Earth 2013 by Night Shyamalan. Restores importance to material culture, by constructing environments, props and costumes, as the memory of human knowhow. The atavic expression of these elements are integrated with sophisticated evolutions of science and technology, resulting in a strong emotional impact. The multi-function extendable weapon, was inspired by bamboo canes; used prehistorically to create spears. The outfit worn by the protagonist made of leather and hide can mutate depending on climatic conditions; showing the state of health of the wearer.

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Programmatotem, each element derives from a modification to the programming of the machine that makes it. Céline Steelandt, Micheal Radix for Industreal. Panier percé, is a bowl that, like the canvas for crossstitch, becomes the support for embroidery. Made of enamelled china, using processes of fast prototyping, it is sold bare with a choice of embroidery kits. The kits contain coloured skeins, needle, needle threader and instructions. Guillaume Delvigne & Ionna Vautrin. Santapouf by Santachiara. Seat and continuous profile sculpture covered in Lycra, it contains an inflatable bed.

Design approaches such as 3D scanning and printing techniques - Branch out; a joining system for interior design items inspired by plants. They Use 3D scanning and stereolithography to create and model portions of branches, subsequently reproduced as casts. Nina Tolstrup. 100% Design. London, 2009 - Design by scanner, design intervention on previous 3D scanning, to make products using sintering. Studio Front Project.

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LilyPad is a microcontroller board that links design, fashion and technology with pure electronics. It was created (based on an Italian open source system - Arduino) by Leah Buechley, CEO of High-Low Tech Group Mit Media Lab, of Toronto. It can be used for numerous creative applications in fashion and in design. The chip, is optimised for being sewn onto fabric and hence integrated into clothes, bags or scarves. It is washable and its various working parts can be sewn together using conductive tailor’s thread.

Massimo Banzi co-founder of Arduino; electronic board with microcontroller and circuitry useful for fast prototyping for hobby and educational uses. Arduino is opening new horizons in open-source electronics. There are numerous fields of application. Still in their infancy, but extremely interesting, are possible applications in the field of design and craftsmanship. Interactive musical games based on the use of Arduino. Do it yourself rotational moulding machine. Maker Fair rome october 2013.

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Historical inspirationThe atmosphere of the mausoleum of galla Placidia is unquestionably magical. Entering this little building in the shape of a Latin cross, one is struck by the sudden passage from daylight to a nocturnal atmosphere. The alabaster slabs that close the narrow slits of the windows; filtering the amber light from outside incredibly emphasise this. In the past, before glass was available windows were often closed with thin slabs of marble. Mausoleum of Galla Placidia 450 A.D. ravenna Final period of the Western Roman empire - Byzantine period.

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Sculpture made on the garfagnana innovazione premises by a robot to CAD design. Commission of the artist Abe Weissman. It combines marble with rope and other complimentary materials.

Suspension lamps created within the project I Marmi del Doge. Designer raffaello galiotto. A peculiarity of stone and, in particular, of marble is the unique and unrepeatable nature. Even though the formal appearance is the same, the pattern of the material is inevitably different, giving added value to the product.

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Le sognatrici (Dreaming Women) 1994 is the result of artistic research by Fabrizio Corneli into light projection. Made of paper, steel sheeting and halogen lamps. ronan & Erwan Bouroullec striking chandelier made of Swarovski crystal, lights the great Gabriel staircase at the Palace of Versailles. It is a transparent luminous chain,, comprising three interlinked sections, each made up of hundreds of crystals lit by LEDs.

Flying flames designed by Moritz Waldemeyer and ingo Maurer. This is a flexible chandelier system combining LED candles. open design Chairs designed by ronen Kadushin. Made of metal sheeting, one can download the computer files, deliver them to a laser service, assemble the chair and sit on it. Lots of variations designed.

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Scenari di innovazione, Leather and Hide; stool, chair and table. The design study was based on laser cutting and on simplifying the processes of assembling leather and metal structure, eliminating permanent sewing and gluing. Student ye Xu Course of Industrial Design, Faculty of Architecture, Florence. Coordinator Sabrina Sguanci.

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MyMood integrates an ambient lighting display into the structure of the sofa (which thereby becomes reactive and interactive). A LED illumination matrix is incorporated into the upholstery of the sofa. Prototype by Illogic srl team: Marco Bombara. oniric lab by the studio Forma Fantasma, focuses on the edible as an area for research - food as a source of material, as a source of formal and aesthetic inspiration.

Carlo ratti for Cassina proposes practical applications for new technologies in the home. This is one of the prototypes made MyWing; freestanding is a multi-functional table, partly made using 3D printing techniques. Also for Cassina, the Mag Lev by Lazy Susan are containers for the table with magnetic levitation.

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Frank o. gehry Cardboard furniture Easy Edge 1972. Having analysed and observed cardboard and identified its qualities Gehry imagined its use in hitherto unexplored places, such as interior design, offering the sector an economic and versatile alternative material. Twenty years on, Paolo ulian proposes a seat in corrugated cardboard 1995; Small slivers of micro-corrugated cardboard are wound around two steel tubes curved into a rectangular shape, which gives the final form to the seat. In this way the phase of gluing the cardboard, strip by strip, can be eliminated.

Cuccia da Viaggio (Travel Basket) by Paolo ulian is for small animals, in folding cardboard. It looks like an art folder but inside it contains a little house that becomes three-dimensional. Bara Ecopod by Hezel Selina made of recycled paper from used newspapers. Its surface finish is achieved with a layer of materials derived from silk recycling and from mulberry leaves. The final strength of the container is obtained using special manual pressure and using absolutely no synthetic additives.

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Leah Buechley, Director of High-Low Tech Group Mit Media Lab, of Toronto. Experimentation in Interaction Design. Lamp in plywood with LED - the light flow is regulated through physical contact.

Tamarido is a system of backlit doors with LEDs. Under tactile pressure the light behind a thin layer of veneer switches on progressively, emanating outwards from the initial contact point. Experimentation in Interactive Design. By Sara Spinelli, made by Falegnameria Pacini e Elfi for the 9th edition of Scenari di innovazione.

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|materials and techniques of the companies involved in this edition.

Falegnameria martinelli - modular solid wood building blocks by pantograph

carton factory - Interior design objects in cardboard

Integra - fair trade - textile products and costume jewellery made from recycled materials

garfagnana Innovazione - Technologies for marble and Stone materials

gruppo Sofà - upholstered furniture and furnishings

pedri - lighting and interior design objects in metal

laboratorio elementi – ceramic products and other materials

Flowerssori - Furniture and objects for children in wood

Woo class - Wooden eyewear made using pantograph

Baldi - production technologies for interior design objects in metal, crystal and semiprecious stones

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The ImageS RepRoduced In ThIS pReSenTaTIon aRe uSed FoR educaTIonal puRpoSeS oF IlluSTRaTIon. oWneRShIp and uSe IS SoleY BY The auThoRS and puBlISheRS. TheY can noT TheReFoRe Be The SuBjecT oF commeRcIal uSeS.

Artex Centre for Artistic and Traditional Crafts of Tuscany Via S. Botticelli, 9/R 50132 Firenze – Italia Tel. + 39 055 570627 Fax + 39 055 572093artex@artex.firenze.it www.artex.firenze.it

project managementSabrina Sguanci with Sara Spinelli - s.sguanci@artex.firenze.it - innovazione@artex.firenze.it

project secretaryKatia marzocchi - artex@artex.firenze.it

Press office chiara Bartolini - ufficiostampa@artex.firenze.it

graphic concept dino Baroni - d.baroni@artex.firenze.it

project by

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deSIgnS FoR pRoducTS oR collecTIonS FoR TuScan - ITalIan - aRTISTIc cRaFTSmanShIp

atavism & tECHNOLOGY