Pre-Listing Presentation

www.AtlantaModernLiving.com

Keller Williams RealtyAtlanta Modern

Living

Atlanta Modern Living A guide to selling your homeGreetings,

We are different from most real estate professionals. We have built our business on results, and we are confident we can deliver for you.

We have the experience and know-how to put a sold sign on your property.

We know you're thinking about selling your home, and we want to be the real estate professionals to help you. We are committed to working with you individually and taking the time to understand the unique selling points of your home and neighborhood.

Most agents simply list homes. We market them.

From listing to closing, We are committed to navigating the entire sale process for you, using our expertise to sell your home smoothly, for top price. We will actively target the types of buyers most likely to want your home. We will advise you about home repairs and improvements that will maximize your asking price. And we will advertise your home 24 hours a day, 7 days a week.

This package contains helpful information for you, including an overview of the home selling process, answers to frequently asked questions, our 14-step marketing plan and return on investment statistics for home remodeling projects.

After you've had the chance to review this information, please contact me. We will prepare an in-depthanalysis of your unique home, compare it to other homes in the market, and recommend a personalizedmarketing program and pricing strategy for you.

We appreciate the opportunity to earn your business.

Best regards,

Atlanta Modern Livingselling your home

It is all about you The home selling process

Frequently asked questions What we do for you

14-step marketing plan Maximizing your homes value

Why Atlanta Modern Living

About us

What our clients say

Atlanta Modern LivingOur real estate business has been built around one guiding principle: It's all about you.

Your needs

Your dreams

Your concerns

Your questions

Your finances

Your time

Your life

Our entire focus is on your complete satisfaction. In fact, we work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 50% of our business comes from repeat customers and referrals.

Good service speaks for itself.

We look forward to the opportunity to earn your business too.

It ’s all about you

Atlanta Modern LivingThere are a lot of details to be handled when selling a home. It is our job to streamline the home sale process for you, ensuring everything is completed as quickly and efficiently as possible.

This overview was designed to help you understand the various steps along the way.

Preparing for SaleConduct comparative market analysis to establish a fair market value of your homePrepare and complete the listing agreementRecommend improvements to maximize your home's valuePlace a lockbox on your property,

Marketing your HomeEnter listing information into the MLS systemsPlace a For Sale sign on your propertyNotify all local agents of this new listingSchedule your home for MLS Caravan tourDistribute Just Listed flyers to your neighborhoodPost your home information on the Internet including YouTube & BlogsSchedule and hold open housesNotify all potential buyers with details of listingArrange showings with other agentsPrepare VoicePad system

Communicating with YouContact you regularly with feedback... We use Homefeedback.comPrepare and deliver regular progress reports to youDiscuss all marketing activities with you

Coordinating the SalePre-qualify potential buyersPresent and discuss all offers with youNegotiate your transaction with the other agentPrepare and finalize the closing

the home selling process

Atlanta Modern LivingOther Ways We Can HelpArrange for an agent to assist you

in your relocationRecommend a moving companyProvide you with a helpful moving

checklistRecommend preferred companies

for related services

We will work hard to make the sale of your home as smooth and stress-free as possible!

the home selling process

Atlanta Modern LivingAre there things we should do to our home to help ensure the

maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering

it for sale. There are also small remodeling jobs that will pay off at resale. We can advise you about specific improvements that will increase your home's marketability and value.

How often will you advertise our property?We don't just list homes; We market them. We will make sure your home is

marketed to potential buyers around the clock, 24 hours a day, 7 days a week. We will customize a marketing plan to reach the types of buyers most likely to purchase your home. We know how to maximize the power of the Internet for our clients, while also using traditional methods including newspaper ads, brochures, yard signs and direct mail.

Will you be present at all showings?At open houses I, or a member of our team, will be there. For showings,

potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home.

What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an

overpriced house will not sell. If you choose to work with us, we will conduct a comparative market analysis prior to recommending an asking price for your home. We will explain how we arrived at the price, but ultimately the decision is up to you. We will offer my professional opinion on how the market will value your home.

Do we have any responsibilities during the marketing of our home?

Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. We will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal.

What happens once we get an offer?We will help you consider each offer and negotiate the best deal for you. Once

you've accepted an offer, We will guide you through the entire closing process and ensure everything proceeds smoothly.

frequently asked questions

Atlanta Modern LivingAll real estate agents will claim they can sell your

house...We promise to sell your house at the maximum

price, with minimum hassle.

Selling a home successfully requires experience, time and resources.

ExperienceFrom pinpointing an optimal asking price to

writing a purchase agreement and negotiating terms of sale, real estate transactions are a science.

TimeSelling a home involves hours of open houses,

phone calls and paperwork that you shouldn't have to worry about. we will take care of it all for you.

ResourcesYard signs, brochures, ads, direct mail and

Internet technology. Keeping your home in front of potential buyers requires marketing 24 hours a day, 7 days a week.

Selling your home can be a daunting task. We work hard so our clients can enjoy having their homes sold worry-free and profitably. We would love the opportunity to earn your business.

82% of home sales are the result of agent connectionsSource: National Association of

REALTORS

what we do for you

Atlanta Modern LivingOur 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors.

We will:1. Price your home strategically to be competitive with the current market and current price trends.

2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.

3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.

4. Use an Interactive Voice Response system to provide free recorded information about your home 24 hours a day, 7 days a week. Each inquiry will be followed-up with a personal phone call.

5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.

6. Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions.

7. Create a 360 virtual tour of your home and place it on multiple websites to attract local and out-of-town buyers.

our 14-step marketing plan

Atlanta Modern Living8. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention.

9. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.

10. Include your home in our company/MLS tour to allow other agents to see your home first hand.

11. Advertise your home in our real estate internet neighborhood newsletter and direct mail campaigns.

12. Create an Open House schedule to promote your home to prospective buyers.

13. Target our marketing to active buyers and investors in our database that are looking for homes in your price range and area.

14. Provide you with weekly updates detailing our marketing efforts, including comments fromprospective buyers and agents that have visited your home.

our 14-step marketing plan Continued...

Atlanta Modern LivingOne of the benefits we offer our clients is advice on which remodeling projects bring the greatest added value at resale. While our years of experience have

taught us which improvements are valued most in our local area, we weigh that against regional and national averages to draw the most accurate, statistically-sound

recommendations.Bathroom remodelSouth 94.1%

Deck additionSouth 76.1%

Window replacementSouth 79.2%

Attic bedroomSouth 79.9%Family room

additionSouth 77.3%

Roofing replacementSouth 70.4%Master suite

additionSouth 88.7%

Major kitchen remodel

South 85.1%Basement remodel

South 75.6%Sunroom addition

South 73.9%Your specific return on investment will depend on the

value of your home, value of similar homes in your neighborhood, the availability and pricing of new homes, and the rate at which property values are

changing in surrounding neighborhoods.Ultimately, a remodel can increase your equity when

you sell.Our goal is to net you the most money possible.

We will help you decide which specific projects will maximize your home's sale price.

maximizing your homes value

Atlanta Modern LivingKeller Williams Realty

www.AtlantaModernLiving.com

KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, tools

and advancements in the real estate industry.

SpeedLeading-edge technology solutions accelerate our efficiency and productivity.

TeamworkContrary to other real estate companies, Keller Williams Realty was designed to reward

agents for working together – to serve clients better.

ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizing theimportance of having the integrity to do the right thing and always putting the customers

needs first.

SuccessKeller Williams Realty is the fastest growing real estate company in North America.

When you offer a superior level of service, the word spreads fast.

As part of the Keller Williams Realty team, we look forward to providing you with a phenomenalreal estate experience!

Atlanta Modern Living

Mitchell studied art, architecture & dance on scholarship. Mitchell went on to travel the

world dancing & choreographing with several companies including the Boston Ballet,

London's Royal Ballet, Atlanta Ballet, The Alliance Theatre, etc. Mitchell performed

many soloist roles. Highlights include performing with Rudolf Nureyv in his version of Don Q & donating his time and talent to

many AIDS charity events. 

Mitchell's focus & determination to make every performance look effortless was

parlayed into a successful Real Estate career. Mitchell's clients enjoy his creative approach

& take stock in his knowledge and experience in the field. 

 With over 25 years of Real Estate

Experience... We offer many outstanding qualities you may not find

in another Realtor.

Work with our dedicated team of experienced professionals... We will

help choreograph your perfect move!

About us...

Atlanta Modern LivingLooking for a good time?

I highly recommend Mitchell because he is unique. I highly recommend Mitchell because he is unique. Mitchell has all of the characteristics one would Mitchell has all of the characteristics one would expect from a "high-end" real estate agent.expect from a "high-end" real estate agent. He has a methodical and thoughtful approach to house-hunting. He has a deep knowledge of quirks of the intown neighborhoods and is abreast of all the new happenings. He has a depth of knowledge about architecture and construction. He also has a great sense of design. What makes Mitchell special is his amazingly chill personality that zaps the stress out of the process. We searched for a long (long) time before we found the perfect home for me. His patience during the process was extremely admirable. Through the process of looking for homes, considering loans, contemplating renovations, and perusing neighborhoods, Mitchell helped me identify what I really wanted in my first home. Mitchell has an appreciation for the house hunting process that many other agents lack. I I strongly recommend him to others who are strongly recommend him to others who are searching for a new home and would definitely searching for a new home and would definitely entrust the sale of my home to him when (if) I leave entrust the sale of my home to him when (if) I leave the home I love so much now.”the home I love so much now.” Top qualities: Great Results, Personable, Expert

Lauren Linder... Kilpatrick Townsend and Stockton, LLP 1/12/2011

What our Clients Say

Atlanta Modern LivingTop Qualities:Great Results, Expert &

Creative Eighteen years ago, Mitchell Eighteen years ago, Mitchell

found me the home of my found me the home of my dreams by listening--and dreams by listening--and really hearing--what I really hearing--what I wanted.wanted. He has been in the intown Atlanta market ever since and his depth of knowledge has only grown. When (if!) I ever chose to sell my historic gem, I will turn to him for guidance. Mitchell is diligent, creative Mitchell is diligent, creative and responsive. I recommend and responsive. I recommend him wholeheartedly!him wholeheartedly!

Suzanne Wright... Copywriter and Communications Strategist - Writesquared, Inc.

10/18/2010

What our Clients Say

Atlanta Modern LivingMitchell of Atlanta Modern Living @ Mitchell of Atlanta Modern Living @

Keller Williams Realty was fast and Keller Williams Realty was fast and professional.professional. We had our condo on the market for 11 months prior and had no offers. Mitchell had just closed on another condo in our building so we decided to re-list with Atlanta Modern Living.

Mitchell assessed our condo and gave recommendations on staging and painting to improve its appeal.

With-in 10 days of listing we had an offer and closed in less than 30 days. With a baby on the way we could not have been happier.

We wish we had contacted Mitchell We wish we had contacted Mitchell first!first!

Ritesh Sharma... Executive at Exxova11/20/2010

What our Clients Say

Atlanta Modern LivingNo Nonsense Listing

Agreement6%Another Broker works with the buyer. Our commission is 3% and the other agent alsoreceives 3%* unless the Atlanta Modern Living team member shows the property first, then the other Brokerreceives 2%.

5%Sell to Purchase program... We help make it a seamless move. You get a discount on the sale of your home. Our commission is 2% and the Buyers agent receives 3%. We assist in the purchase of your new home… The total commission is 5%

4%We find the buyer and write the contract. There is no otherBroker involved. The commission is just 4%.

3%You find the buyer and there is no other Broker involved. WE negotiate on yourbehalf, write the contract, and walk it through closing for you. The commission is3%.

1.5%You find the buyer and there is no otherBroker involved. YOU negotiate theprice, we write the contract, and walk itthrough closing for you. The commissionis 1.5%.